CMOs of leading companies are leveraging new technologies to build stronger brands, connect with customers, and drive sustained competitive differentiation. Find out how. Visit this site regularly for real-life stories, pragmatic advice, and lessons learned.

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A CMO to Know

Image courtesy of Shutterstock.com Meet ITWC’s new CMO, all over again
Brian Jackson @brianjjackson
Published: April 4th, 2016

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We’ve got news here at ITWC. Recently, President of IT World Canada Fawn Annan has taken on a new role at the company as its chief marketing officer. You’ve seen Annan in our CMO Digital video series and more recently writing blogs about marketing topics on ITBusiness.ca. With our president venturing into new leadership territory…

cmo to know_Weissmanjpg A CMO to Know: Adrienne Weissman, G2 Crowd
Brian Jackson @brianjjackson
Published: January 7th, 2016

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G2 Crowd frames itself as an alternative to analyst firms that offer paid-for reports evaluating B2B software. Considering these are opinions that come directly from real software users, it’s one more tool that any software buyer should put in their arsenal.

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CMO Digital Video Podcast Hosted by Fawn Annan, President and Group Publisher of ITWC, & Jim Love, Chief Digital Officer at ITWC.

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The marketing landscape of 2014: What digital marketers need to know

The increase in online videos, the rise of social media, the ability to measure impact through metrics - today's digital marketers now have more tools than ever in their arsenal, and at IT Business.ca, we've been keeping track of the changes and advances as they happen. Here's a collection of articles outlining the marketing landscape for digital marketers today.


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All communications are CASL compliant. Register to receive this free guide as well as emails about other product and services offerings that may be of interest to you from ITWC. By submitting this registration you are consenting to be contacted by a representative of IT World Canada, including by electronic message. This consent can be withdrawn at any time by clicking Unsubscribe on any email.

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Community Bloggers

Vawn Himmelsbach

Vawn Himmelsbach

Is a Toronto-based journalist and regular contributor to IT World Canada's publications.

Eric Emin Wood

Eric Emin Wood

Eric Emin Wood is a Staff Writer for IT World Canada. When not writing about the tech industry he enjoys photography, movies, travelling, and the Oxford comma, and will talk your ear off about animation if you give him an opening.

Dave Yin

Dave Yin

Digital Staff Writer at Computer Dealer News, covering Canada's IT channel.

Ryan Patrick

Ryan Patrick

Editor of ITWorldCanada.com, CSO Digital, and CanadianCIO. Seasoned technology reporter, editor and senior content producer.

Brian Jackson

Brian Jackson

Editorial director of IT World Canada. Covering technology as it applies to business users. Multiple COPA award winner and now judge. Paddles a canoe as much as possible.


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AS THE WORLDS OF TECHNOLOGY AND MARKETING CONTINUE TO INTERSECT

CMOs of leading companies are leveraging new technologies to build stronger brands, connect with customers, and drive sustained competitive differentiation. Find out how.

Visit this site regularly for real-life stories, pragmatic advice, and lessons learned.


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