CMOs of leading companies are leveraging new technologies to build stronger brands, connect with customers, and drive sustained competitive differentiation. Find out how. Visit this site regularly for real-life stories, pragmatic advice, and lessons learned.

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A CMO to Know

OpenText-HQ_feature A CMO to Know: Adam Howatson, OpenText Corp.
Brian Jackson @brianjjackson
Published: June 10th, 2016

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When Adam Howatson graduated high school in 2000, his first thought was to take a year off and go backpacking – but when his friend asked him to come and work for a small Waterloo, Ont.-based started called OpenText, plans changed. Howatson didn’t go on that backpacking trip, nor did he ever go on to…

Image courtesy of Shutterstock.com Meet ITWC’s new CMO, all over again
Brian Jackson @brianjjackson
Published: April 4th, 2016

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We’ve got news here at ITWC. Recently, President of IT World Canada Fawn Annan has taken on a new role at the company as its chief marketing officer. You’ve seen Annan in our CMO Digital video series and more recently writing blogs about marketing topics on ITBusiness.ca. With our president venturing into new leadership territory…

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The marketing landscape of 2014: What digital marketers need to know

The increase in online videos, the rise of social media, the ability to measure impact through metrics - today's digital marketers now have more tools than ever in their arsenal, and at IT Business.ca, we've been keeping track of the changes and advances as they happen. Here's a collection of articles outlining the marketing landscape for digital marketers today.


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All communications are CASL compliant. Register to receive this free guide as well as emails about other product and services offerings that may be of interest to you from ITWC. By submitting this registration you are consenting to be contacted by a representative of IT World Canada, including by electronic message. This consent can be withdrawn at any time by clicking Unsubscribe on any email.

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Community Bloggers

Eric Emin Wood

Eric Emin Wood

Eric Emin Wood is a Staff Writer for IT World Canada. When not writing about the tech industry he enjoys photography, movies, travelling, and the Oxford comma, and will talk your ear off about animation if you give him an opening.

Jackie Atkins

Jackie Atkins

Jackie Atkins is a competitive alpine skier, student and aspiring writer who primarily contributes stories about the intersection between technology and sports to ITBusiness.ca.

Brian Jackson

Brian Jackson

Editorial director of IT World Canada. Covering technology as it applies to business users. Multiple COPA award winner and now judge. Paddles a canoe as much as possible.


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CMOs of leading companies are leveraging new technologies to build stronger brands, connect with customers, and drive sustained competitive differentiation. Find out how.

Visit this site regularly for real-life stories, pragmatic advice, and lessons learned.


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