CMOs of leading companies are leveraging new technologies to build stronger brands, connect with customers, and drive sustained competitive differentiation. Find out how. Visit this site regularly for real-life stories, pragmatic advice, and lessons learned.

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A CMO to Know

A CMO to Know: Kevin Suitor, TELoIP
Gary Hilson @cmodigital
Published: December 16th, 2016

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Networking veteran believes 2017 is going to be a tipping point for software-defined networking

A CMO to Know: Adam Howatson, OpenText Corp.
Brian Jackson @brianjjackson
Published: June 10th, 2016

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When Adam Howatson graduated high school in 2000, his first thought was to take a year off and go backpacking – but when his friend asked him to come and work for a small Waterloo, Ont.-based started called OpenText, plans changed. Howatson didn’t go on that backpacking trip, nor did he ever go on to…

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The marketing landscape of 2014: What digital marketers need to know

The increase in online videos, the rise of social media, the ability to measure impact through metrics - today's digital marketers now have more tools than ever in their arsenal, and at IT Business.ca, we've been keeping track of the changes and advances as they happen. Here's a collection of articles outlining the marketing landscape for digital marketers today.


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Community Bloggers

Brian Jackson

Brian Jackson

Editorial director of IT World Canada. Covering technology as it applies to business users. Multiple COPA award winner and now judge. Paddles a canoe as much as possible.

Eric Emin Wood

Eric Emin Wood

Associate editor at IT World Canada. When not writing about the tech industry enjoys photography, movies, travelling, the Oxford comma, and will talk your ear off about animation if you give him an opening.


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CMOs of leading companies are leveraging new technologies to build stronger brands, connect with customers, and drive sustained competitive differentiation. Find out how.

Visit this site regularly for real-life stories, pragmatic advice, and lessons learned.


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