Articles By Fawn Annan

5 generations of women speak to the importance of equity

On International Women's Day, we talk to five generations of women in the workforce about how they got started, the challenges they faced, and their aspirations for the future.

Published on: March 8th, 2017 Fawn Annan

Why ITWC is shining a light on digital transformation

At ITWC’s recent Technicity event held with the City of Toronto, I referenced research that suggested by 2020 three-quarters of the companies listed on the S&P 500 would be names that are unfamiliar

Published on: January 17th, 2017 Fawn Annan

4 forces shaping customer engagement and 3 priorities to address it from Gartner

At this year’s Gartner Marketing Conference there is a lot of talk about the forces driving change and the technologies to manage them. What first appears to be a summit for marketers is

Published on: May 19th, 2016 Fawn Annan

Marketers are a business’ best asset to bring customers closer: Gartner

In a recent Gartner Inc. survey of 330 CMOs and Marketing VPs, 73 per cent claim an ownership or share position in the profits and losses (P&L) of a business because of marketing's

Published on: May 18th, 2016 Fawn Annan

3 ways to prove ROI on your next marketing initiative

In taking on the role of CMO at ITWC, I realize I am like all other marketers. I'm searching for the holy grail in justifying actions and dollars spent, from public relations to

Published on: May 16th, 2016 Fawn Annan

Can you find your authentic blogging voice? I found mine – but it wasn’t easy

I thought writing my weekly blog was going to be easier than what I'm currently experiencing. I thought I would take one of the many ideas that pops up in my head and

Published on: March 28th, 2016 Fawn Annan

Podcasts present perfectly prime and personal marketing potential

I love listening to Terry O’Reilly Saturday mornings on CBC Radio. Mixing profound insights with sharp wit, he takes listeners behind the advertising curtain. Whether he’s talking about branding, marketing or celebrity promotion,

Published on: March 21st, 2016 Fawn Annan

The art of creating a valuable white paper is about understanding your customers

Looking to effectively market your communications collateral is an art. Even what may seem like the most inscrutable of decisions can make a huge impact on your results. Like the inclusion of a

Published on: February 10th, 2016 Fawn Annan

3 CMO trends for 2016 show how ‘digital disruption’ is evolving

I have covered the gamut of prognosticators in helping me to determine the most popular and most interesting marketing trends. While reading the many published experts, I asked myself what do the trends

Published on: January 12th, 2016 Fawn Annan

The monumental merit of metric-driven marketing

Have you ever seen a sleek and bewildering sales pitch? Besides the fabulous animated pixels that fire up your imagination, it all seems to be cleverly bundled into an unforgettable name that rings

Published on: June 11th, 2015 Fawn Annan

Unforeseen CASL fallout: ‘additional insured status’ requests

Have you been inundated lately, as an executive officer, with requests for “Additional insured status,” since Canada’s Anti-Spam Legislation (CASL) was announced? I have, and so I looked up what additional insured status

Published on: August 7th, 2014 Fawn Annan

Why aren’t we bothering you with a notice about the CASL compliance?

An open letter from Fawn Annan, President and Group Publisher Canadian Anti-Spam Legislation (CASL) is supposed to keep you from being inundated with email messages that you don’t want. We have some real

Published on: July 2nd, 2014 Fawn Annan