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Understanding the Customer Lifecycle – CMO Talks with Nicole German

Suzanne Robicheau -
Nicole German is passionate about her role as Chief Marketing Officer for Tangerine, Canada’s leading digital bank, yet she never envisioned a career in...

International Women’s Day: Shopify’s Backbone Angels Surpass 2021 Goals

Samira Balsara -
Backbone Angels has already invested US$2.3 million in 42 women and BIPOC-led companies, just one year after launching. Backbone Angels, a collective of 10 women...

A conversation with IBM Canada president Dave McCann: It’s all about the people

Lynn Greiner -
For IBM Canada's new president, Dave McCann, it's all about the people. "I've always been a very people-focused leader inside the IBM company," he said...

The Art of Podcasting with Mark Colgan

Suzanne Robicheau -
Thanks, in part, to a global pandemic, podcasting has become an increasingly effective way to build brands and attract customers. For Mark Colgan, co-founder...

Gaining a Competitive Edge in a Cookieless World – CMO Talks with Ingrid Burton

Suzanne Robicheau -
There are revolutionary changes occurring in the area of consumer-targeted advertising, and innovative ways to prioritize first-party data. For Ingrid Burton, Chief Marketing Officer...

Managing the Marketing Budget – CMO Talks with Scott Todaro

Suzanne Robicheau -
Marketers are inundated with software that can streamline everything from sending an email to tracking leads, yet there’s a dearth of support when it...

The Recipe for Success: Tips from KFC Canada’s CMO and CTO

Suzanne Robicheau -
As senior executives with KFC Canada, CMO Katherine Bond-Debicki and CTO Nastaran Bisheban have a front row seat to the magic that happens when...

Doubling down on the middle market – CMO Talks with Clare Dorrian

Suzanne Robicheau -
The volatility of COVID-19 caught organizations off guard, yet many small and medium-sized businesses (SMBs) did more than survive. By accelerating digitization, they managed...

Tools of Engagement – CMO Talks with Celia Fleischaker

Suzanne Robicheau -
Customer engagement took a hit in the early days of Covid-19, as changing attitudes and behaviours combined with unprecedented shifts in the volume of...

Making Waves: The Raging Debate About 5G

Suzanne Robicheau -
Have you seen signs on neighbours’ lawns proclaiming the evils of 5G? Would you like to understand what 5G is, how it works, where...

CIO Association of Canada to host fireside chat with BlackBerry’s John Chen

ITBusiness Staff -
BlackBerry executive chairman and chief executive officer John Chen has done what it seemed was impossible. Twice. In 1998, he joined struggling database vendor Sybase...

It’s Something Personal – CMO Talks with Cathy Taylor

Suzanne Robicheau -
At a time when some marketers are grappling with the very concept of addressable TV, others are using it to selectively segment viewing audiences,...

No CMO is an Island – CMO Talks with Noah Elkin

Suzanne Robicheau -
Digital marketing leaders are responsible for everything from driving growth to customer acquisition and retention – objectives that involve and require collaboration with other...

Doing the math: Using data to make business decisions – CMO Talks with Aaron Ballew

Suzanne Robicheau -
With the acceleration of digital business and the cyber fallout from Covid-19, organizations are looking to identity and access management (IAM) to deliver flexible...

CIO Strategy Council launches Sustainable IT Pledge

Lynn Greiner -
Internet and IT technology usage already creates more greenhouse gas than the aviation industry according to a 2019 report by The Shift Project, a...
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