Suzanne Robicheau is a communications specialist based in Wolfville, Nova Scotia, where working remotely continues to fuel her passion for new mobile technologies -- especially on snowy days.
Digital marketing leaders are responsible for everything from driving growth to customer acquisition and retention – objectives that involve and require collaboration with other leaders in the organization. It’s no surprise that successful
Published on: September 23rd, 2021 Suzanne Robicheau @itbusinessca
With the acceleration of digital business and the cyber fallout from Covid-19, organizations are looking to identity and access management (IAM) to deliver flexible solutions that secure the enterprise. As the remote workforce
Published on: September 14th, 2021 Suzanne Robicheau @itbusinessca
Only a decade ago, open source was met with a mix of skepticism and misunderstanding. Today it dominates the digital landscape. For Red Hat Chief Strategist Todd Wilson, it’s a change that brings
Published on: August 11th, 2021 Suzanne Robicheau @itbusinessca
Technology is touted as the new key to lead generation, but it is also the vehicle for fake leads, stolen data, and fraud. Not only do these unethical practices waste time and drain
Published on: July 16th, 2021 Suzanne Robicheau @itbusinessca
With more than 7,000 relatively new marketing tech solutions to choose from, questions about MarTech keep Mike Couch busy. “Procurement is a big topic in this space and there's a very interesting mix
Published on: July 5th, 2021 Suzanne Robicheau @itbusinessca
As the parent company of teams such as the Toronto Maple Leafs and the Toronto Raptors, and the provider of exceptional live music and entertainment events, Maple Leaf Sports & Entertainment Ltd. (MLSE)
Published on: June 16th, 2021 Suzanne Robicheau @itbusinessca
As the vice-president of research for IDC Retail Insights, Jon Duke is accustomed to weighing in on retailer-driven research into all aspects of marketing. Joining ITWC president Fawn Annan for a May 2021
Published on: May 19th, 2021 Suzanne Robicheau @itbusinessca
Jay Badiani is comfortable chatting about everything from quantum computing to corporate citizenship. As the guest of ITWC President Fawn Annan for an April 2021 installment of CMO Talks, a podcast series on
Published on: May 5th, 2021 Suzanne Robicheau @itbusinessca
‘Understanding’ is the watchword in new customer experience (CX) service models for Douglas Hayward, a research director responsible for IDC's Worldwide Digital Strategy and Agency Services research stream. Hayward joined ITWC President Fawn
Published on: April 22nd, 2021 Suzanne Robicheau @itbusinessca
With a recent forecast from IDC estimating that worldwide revenues for artificial intelligence (AI) will total more than $156 billion in 2020, the writing is truly on the wall. With a global pandemic
Published on: April 11th, 2021 Suzanne Robicheau @itbusinessca
There are distinct marketing challenges when companies come together in a new brand. Having good intentions is a positive first step, but it all falls apart without adequate attention to employees and customer
Published on: April 7th, 2021 Suzanne Robicheau @itbusinessca
Long before there was even a glimmer of COVID-19, tech buyers were moving towards digital transformation. A global pandemic pushed the pace dramatically, as marketing companies rushed to adopt digital analytics and marketing
Published on: March 24th, 2021 Suzanne Robicheau @itbusinessca
The impact of COVID-19 is clear in a recent Research and Markets report projecting the size of the global cloud computing market will grow from USD 371.4 billion in 2020 to USD 832.1
Published on: March 10th, 2021 Suzanne Robicheau @itbusinessca
IDC’s 2020 predictions focused on the need for enterprises to get ready for the digitized economy by accelerating investments in key technologies and new operating models. A global pandemic was just the push
Published on: February 24th, 2021 Suzanne Robicheau @itbusinessca
Only a few years ago, marketers could only dream of a time when machines would have the ability to extract value from the unique conversations between a business and its customers. Thanks to
Published on: February 10th, 2021 Suzanne Robicheau @itbusinessca
