Articles By Suzanne Robicheau

Leveraging AI tools to drive operational efficiency and promote brand

With a recent forecast from IDC estimating that worldwide revenues for artificial intelligence (AI) will total more than $156 billion in 2020, the writing is truly on the wall. With a global pandemic

Published on: April 11th, 2021 Suzanne Robicheau

Building an adaptable brand – CMO Talks with Claudine Dumont

There are distinct marketing challenges when companies come together in a new brand. Having good intentions is a positive first step, but it all falls apart without adequate attention to employees and customer

Published on: April 7th, 2021 Suzanne Robicheau

Data-backed tips for marketing spend

Long before there was even a glimmer of COVID-19, tech buyers were moving towards digital transformation. A global pandemic pushed the pace dramatically, as marketing companies rushed to adopt digital analytics and marketing

Published on: March 24th, 2021 Suzanne Robicheau

Removing friction on the journey to digital transformation – CMO Talks with Jason Rose

The impact of COVID-19 is clear in a recent Research and Markets report projecting the size of the global cloud computing market will grow from USD 371.4 billion in 2020 to USD 832.1

Published on: March 10th, 2021 Suzanne Robicheau

What the future holds for digital transformation

IDC’s 2020 predictions focused on the need for enterprises to get ready for the digitized economy by accelerating investments in key technologies and new operating models. A global pandemic was just the push

Published on: February 24th, 2021 Suzanne Robicheau

Driving improvements with conversational data – CMO Talks with Dee Anna McPherson

Only a few years ago, marketers could only dream of a time when machines would have the ability to extract value from the unique conversations between a business and its customers. Thanks to

Published on: February 10th, 2021 Suzanne Robicheau

Predicting technology’s role in the new business normal – CMO Talks with Gerry Murray

At a time when nothing seems clear, there’s strength in knowing that some things, at least, are slated to proceed in an expected way. Predictions in the annual FutureScape report published by International

Published on: January 27th, 2021 Suzanne Robicheau

Embracing change to remain relevant

As a global IT distributor with a client base that includes companies like Apple, Cisco, Microsoft and Samsung, Ingram Micro Canada has a reputation for improving the productivity of business partners. According to

Published on: January 13th, 2021 Suzanne Robicheau

From events to e-vents: Why there’s no turning back from the virtual events environment

Large-scale events took a hit when COVID-19 slammed physical doors, but as the old saying goes, when one door closes, another one opens. Faced with shuttered venues ranging from theatres and meeting halls

Published on: December 9th, 2020 Suzanne Robicheau

Strategic Marketing USA 2020: The importance of paying attention

Virtual conferences are structured events, with smartly taped talks and polished appearances. It’s in the live Q&A sessions that personalities really emerge as speakers exchange views on pressing issues. IT World Canada’s president

Published on: December 4th, 2020 Suzanne Robicheau

Playing it forward: Fender’s CMO says 90-day free trial of Fender Play was music to customers’ ears

Feel-good ads have been gaining momentum in the past few years, but it took a global health crisis to push them over the top. As brands evolve their strategies and adapt quickly to

Published on: December 4th, 2020 Suzanne Robicheau

Non-profit’s CMO says we don’t need more data, we need to use data differently

March 2020 changed everything for Americans, and particularly for those over 50, the most vulnerable age group to COVID-19. Feeling adrift in a sea of conflicting reports and misinformation, seniors turned to the

Published on: December 2nd, 2020 Suzanne Robicheau

Strategic Marketing USA: 2020 was a ‘pivotal year’ in eBay’s payment journey, says director of global product marketing

As the long-planned launch year for eBay’s new payment initiative in five key markets, 2020 was destined for strategic moves. COVID-19 put a bump in the road, but it wasn’t enough to waylay

Published on: December 1st, 2020 Suzanne Robicheau

Humanizing the consumer experience

There’s no going back. That was the clear message that emerged when five corporate brand leaders came together at Strategic Marketing USA, a recent Reuters event that brought together more than 5,000 virtual

Published on: November 30th, 2020 Suzanne Robicheau

Marketing Tips from SurveyMonkey

As Chief Marketing Officer for SurveyMonkey, Leela Srinivasan had big plans for 2020. It goes without saying that this isn’t the year she expected. “There was no playbook for a global pandemic, not

Published on: November 28th, 2020 Suzanne Robicheau