Articles By Suzanne Robicheau

No CMO is an Island – CMO Talks with Noah Elkin

Digital marketing leaders are responsible for everything from driving growth to customer acquisition and retention – objectives that involve and require collaboration with other leaders in the organization. It’s no surprise that successful

Published on: September 23rd, 2021 Suzanne Robicheau

Doing the math: Using data to make business decisions – CMO Talks with Aaron Ballew

With the acceleration of digital business and the cyber fallout from Covid-19, organizations are looking to identity and access management (IAM) to deliver flexible solutions that secure the enterprise. As the remote workforce

Published on: September 14th, 2021 Suzanne Robicheau

Opening doors with open source – CMO Talks with Todd Wilson

Only a decade ago, open source was met with a mix of skepticism and misunderstanding. Today it dominates the digital landscape. For Red Hat Chief Strategist Todd Wilson, it’s a change that brings

Published on: August 11th, 2021 Suzanne Robicheau

Quality control for demand generation vendors – CMO Talks with Danny Sachdev

Technology is touted as the new key to lead generation, but it is also the vehicle for fake leads, stolen data, and fraud. Not only do these unethical practices waste time and drain

Published on: July 16th, 2021 Suzanne Robicheau

Making decisions in the MarTech space – CMO Talks with Mike Couch

With more than 7,000 relatively new marketing tech solutions to choose from, questions about MarTech keep Mike Couch busy. “Procurement is a big topic in this space and there's a very interesting mix

Published on: July 5th, 2021 Suzanne Robicheau

Marketing and digital teamwork a winning combination for MLSE

As the parent company of teams such as the Toronto Maple Leafs and the Toronto Raptors, and the provider of exceptional live music and entertainment events, Maple Leaf Sports & Entertainment Ltd. (MLSE)

Published on: June 16th, 2021 Suzanne Robicheau

Making a case for intelligent marketing analytics – CMO Talks with Jon Duke

As the vice-president of research for IDC Retail Insights, Jon Duke is accustomed to weighing in on retailer-driven research into all aspects of marketing. Joining ITWC president Fawn Annan for a May 2021

Published on: May 19th, 2021 Suzanne Robicheau

Setting a new normal in a hybrid cloud world – CMO Talks with Jay Badiani

Jay Badiani is comfortable chatting about everything from quantum computing to corporate citizenship. As the guest of ITWC President Fawn Annan for an April 2021 installment of CMO Talks, a podcast series on

Published on: May 5th, 2021 Suzanne Robicheau

Profitable next moves for customer experience service providers – CMO Talks with Douglas Hayward

‘Understanding’ is the watchword in new customer experience (CX) service models for Douglas Hayward, a research director responsible for IDC's Worldwide Digital Strategy and Agency Services research stream. Hayward joined ITWC President Fawn

Published on: April 22nd, 2021 Suzanne Robicheau

Leveraging AI tools to drive operational efficiency and promote brand

With a recent forecast from IDC estimating that worldwide revenues for artificial intelligence (AI) will total more than $156 billion in 2020, the writing is truly on the wall. With a global pandemic

Published on: April 11th, 2021 Suzanne Robicheau

Building an adaptable brand – CMO Talks with Claudine Dumont

There are distinct marketing challenges when companies come together in a new brand. Having good intentions is a positive first step, but it all falls apart without adequate attention to employees and customer

Published on: April 7th, 2021 Suzanne Robicheau

Data-backed tips for marketing spend

Long before there was even a glimmer of COVID-19, tech buyers were moving towards digital transformation. A global pandemic pushed the pace dramatically, as marketing companies rushed to adopt digital analytics and marketing

Published on: March 24th, 2021 Suzanne Robicheau

Removing friction on the journey to digital transformation – CMO Talks with Jason Rose

The impact of COVID-19 is clear in a recent Research and Markets report projecting the size of the global cloud computing market will grow from USD 371.4 billion in 2020 to USD 832.1

Published on: March 10th, 2021 Suzanne Robicheau

What the future holds for digital transformation

IDC’s 2020 predictions focused on the need for enterprises to get ready for the digitized economy by accelerating investments in key technologies and new operating models. A global pandemic was just the push

Published on: February 24th, 2021 Suzanne Robicheau

Driving improvements with conversational data – CMO Talks with Dee Anna McPherson

Only a few years ago, marketers could only dream of a time when machines would have the ability to extract value from the unique conversations between a business and its customers. Thanks to

Published on: February 10th, 2021 Suzanne Robicheau