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Customer emotions equal brand success

Share on LinkedIn Share with Google+ 07/06/2015

Forget about all that talk about personal budget keeping and consumers researching for best buys and purchasing based on logical choices of

Video: The unstoppable force running through advertising

With advances in technology and changes in media consumption, video has become the talk of the town for advertisers and consumers alike. In just the last few years the medium has grown leaps

Published on: July 3rd, 2015 Joseph Vito DeLuca

Get social – Pet Wearables are taking woof to a whole new level

As we all know, “Dogs are a man’s/woman’s best friend!” so it should not be any surprise that humans’ interest and embrace of wearables is quickly migrating to Fido. A pet wearable event held

Published on: July 2nd, 2015 Marylka Empey

Share with your IT vendor! The daily mindset of great salespeople

Having been in technology sales for many years, I am often asked, by new and seasoned sales professionals alike, about how to create strong and lasting client relationships. While many are hoping for

Published on: June 29th, 2015 Brian Clendenin

Programmatic Advertising: where technology and marketing converge

What is programmatic advertising? It’s a simple enough topic, that covers applied complex technology practices in the marketing industry. The term “programmatic” means ad exchange, like an adapted version of the stock exchange,

Published on: June 25th, 2015 Tamer Marzouk

Disruptive technologies: A Canadian lawyer’s perspective on the evolution of law-practice technology

Disruptive technology continues to change the way we practice law. We have truly come a long way from the early days of practice in the '70s when calculating Statements of Adjustment in real

Published on: June 24th, 2015 Lou Milrad

4 amazing UX lessons learned from Disney

With so many digital products at our fingertips, what is it that makes one product more popular with consumers than another? Why is one electronic reader favored over another? Why is one tablet

Published on: June 24th, 2015 Roz Bahrami

“Will knowledge become obsolete?” asks Ken Jennings from Jeopardy

I attended the mLearning conference (mlearncon) last week in Austin, an interesting conference in the over 35°C heat and over-air conditioned (19°C) meeting rooms. What is m-learning you ask? It is learning through

Published on: June 16th, 2015 Catherine Aczel Boivie

Cloud computing offers many benefits businesses cannot afford to ignore

Cloud computing has created a range of opportunities for businesses seeking to improve their working process. The technologies, services and options that are currently available can allow workers to enjoy greater flexibility while

Published on: June 15th, 2015 Robert Cordray

The monumental merit of metric-driven marketing

Have you ever seen a sleek and bewildering sales pitch? Besides the fabulous animated pixels that fire up your imagination, it all seems to be cleverly bundled into an unforgettable name that rings

Published on: June 11th, 2015 Fawn Annan

Bringing the inside out in the 21st century: how does your enterprise collaborate?

If you have ever worked in a large organization, you know how complex it can be. Organizations have been created as systems, where we, hopefully, built an internal structure that reflects our shared purpose.

Published on: June 10th, 2015 Ayelet Baron

How to incorporate gamification into HR

From recruiting to training and development, gamification is beginning to take its place in the world of human resources. Simply put, gamification is the process of incorporating game elements like win-lose psychology, mechanics

Published on: June 8th, 2015 Roz Bahrami

How to be a boss: Laura Robinson, Microsoft

Being a boss is about more than just a title on a business card. It takes a careful mix of "ingredients," time and effort. Much like a favourite recipe, it too can become

Published on: June 5th, 2015 Ashley Huffman

What’s it like to ride Toronto’s new UP Express?

I had a chance to ride Toronto's new Union Pearson Express (UP Express) train linking the city's major Pearson International Airport with the central downtown hub, Union Station, linking to subways and an underground

Published on: June 4th, 2015 Brian Jackson

Why three founders say they are launching their next tech startup in Toronto

In 48 hours I met three experienced founders who chose to do their next startup in…  Toronto. Huh? These were not just any founders. They were Canadians who moved out to find success

Published on: June 3rd, 2015 Geoff Foulds