How does it work?

LightningPR is a press release hosting service for companies interested in getting their content in front of key influencers in the Canadian IT market. Write an announcement about your organization, a product launch, an event or a promotion and we’ll post it to make it available to our audience of 196,000 readers.

LightningPR releases must be tied to a specific item and will be rejected if they are not. ITWC is happy to provide a range of exciting alternative options for marketing, content and lead generation.

Reach Your Audience

Why choose LightningPR?

We know your audience. We’ve been developing content for the Canadian IT audience for 35 years.
Your audience knows us. Up to 196,000 people turn to ITWC annually for their technology news.
Why wouldn’t you want to connect with key influencers?

  • Increased visibility at a fraction of the cost of advertising
  • Generate business and reader exposure
  • Next day visibility
  • Publicity might be one click away. Journalists do their research online. Having your release appear in our newsroom improves your chance of earning media coverage - without the awkward call to a reporter or assignment editor
  • Simple, cost-effective pricing


The Benefits of LightningPR


PRICING

CORPORATE Package
($1,100)

10 releases
Hosting hub
Embedded images & Video
Links (drive traffic to your website)

ANNUAL Package
($2500)

A maximum of 25 releases
Hosting hub
Embedded images
Links (drive traffic to your website)

INDIVIDUAL Releases
($299)

Single release only
Embedded images
Links (drive traffic to your website)
*There are no hidden pay-per click fees. With LightningPR, when you pay for your package, all costs are covered.
All releases are reviewed by a member of our editorial team. Simple grammar and spelling errors will be corrected at no charge. For advanced issues, please review Additional Services. All releases will be verified to ensure senders are authorized to issue releases.

VIEW THE SUBMISSION GUIDELINES

ADDITIONAL SERVICES

PREMIUM POSITIONING
$50 per release

Choose this option if you’d like your release to remain at the top of the newsroom listing for two weeks. Premium positioning helps ensure your content has staying power.

FRENCH POSTING
Market Rates

We can post your French press releases on Direction Informatique, ITWC’s technology publication serving the Quebec market. Corporate and annual rates are available.

EDITING & REVISIONS
$90 per release

We’ll fix minor errors for free, but our professional team is always available to review your release to make sure you are telling the story in the best possible way.

STARTING FROM SCRATCH $650

If you are new to press releases, a member of our experienced team is ready to work with you to craft messaging that will make people take notice. We apply SEO techniques to all releases to maximize visibility. We’ll create content that connects with your audience. Starting from scratch requires a minimum of two working days turnaround prior to posting.

CONTACT

LightningPR users include:
CIO Assosciation of Canada Cogeco Peer 1 Digital Reno ITAC
Share your content with the technology sector. To post your first release for free contact:

Brad McBride

EVP, Group Publisher
IT World Canada
O: 416-290-0273 • M: 416-574-6316

bmcbride@itwc.ca

Christine Britsas

Sr. Account Executive
ITWC, publisher of ITWorldCanada.com
O: 416-290-0267 • M: 416-315-9784

cbritsas@itwc.ca