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CMO Talks Podcast

CMO Talks is a bi-monthly podcast that is focused on conversations with marketing leaders from around the world. 

CMOs share their journey in their marketing priorities and lessons learned. Find out how they’re leveraging best practices to improve performance and scaling their efforts with tight budgets and data overload with some of the newest marketing technology (Martech) solutions. 

CMO Talks newsletter promises to help subscribers keep up-to-date with the latest trends from marketing leaders paving the way. In addition, the newsletter provides practical information on setting strategy, improving ROI and covering the latest in Martech. 

Hosted by ITWC’s CMO Fawn Annan, the show is a fast-paced, forward-looking 30- minute conversation. The podcast challenges top marketing leaders to share their experience and perspectives on daily issues ranging from budgets, ROI, innovation and strategy. Listen bi weekly for information on bleeding edge marketing trends like AI-powered analytics to m commerce strategies. 

Want to appear in an episode of CMO TALKS?
 CMO Talks is open to discussing any issues impacting the MarTech landscape. If you have an interesting opinion and would like to be interviewed by Fawn, send a note to cmodigital@itwc.ca

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No CMO is an Island – CMO Talks with Noah Elkin

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Doing the math: Using data to make business decisions – CMO Talks with Aaron Ballew

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Twitter teams up with Wealthsimple to send cash to creators via Tip Jar

Wealthsimple Cash is the first Canadian payment service to be linked directly with the feature.

Hootsuite acquires customer messaging platform company Heyday

Global social media management platform firm Hootsuite today announced it is acquiring Montreal-based AI customer messaging platform company Heyday for CA$60 million. 

Quality control for demand generation vendors – CMO Talks with Danny Sachdev

Technology is touted as the new key to lead generation, but it is also the vehicle for fake leads, stolen data, and fraud. Not...

Making decisions in the MarTech space – CMO Talks with Mike Couch

With more than 7,000 relatively new marketing tech solutions to choose from, questions about MarTech keep Mike Couch busy. “Procurement is a big topic in...

Marketing and digital teamwork a winning combination for MLSE

As the parent company of teams such as the Toronto Maple Leafs and the Toronto Raptors, and the provider of exceptional live music and...

Zoho’s pipeline-centric CRM solution built for small businesses gets new features 

Global technology company Zoho has added new features, including an industry-first mobile pipeline view, to its pipeline-centric customer relationship management (CRM) solution Bigin to make CRM experience easier for its small business customers.

SAS wants to get people curious about analytics with new tagline

When the SAS Institute was founded more than 40 years ago, analytics was a somewhat esoteric discipline familiar only to statisticians and academics and...

Making a case for intelligent marketing analytics – CMO Talks with Jon Duke

As the vice-president of research for IDC Retail Insights, Jon Duke is accustomed to weighing in on retailer-driven research into all aspects of marketing....

Now is the time to revamp your customer care strategy

There is a user rebellion underway in customer service.  Armed with an Internet connection that will provide instant access to a wide array of options,...

Visa Canada announces winners of IFundWomen grant program

Visa Canada recently named ten women-owned small businesses among the recipients of its national grant program which was launched in February 2021 in partnership with IFundWomen, a marketplace for women-owned businesses.

Amazon delays Prime Day in Canada and India due to COVID outbreaks at fulfillment centres

Amazon is putting a hold on its Prime Day marketing event in Canada due to recent COVID-19 outbreaks at its facilities in Ontario's Peel...

Setting a new normal in a hybrid cloud world – CMO Talks with Jay Badiani

Jay Badiani is comfortable chatting about everything from quantum computing to corporate citizenship. As the guest of ITWC President Fawn Annan for an April...

Amazon launches IP Accelerator program in Canada to help SMBs protect their brands 

Today, Amazon announced the launch of its IP Accelerator program in Canada to help Canadian SMBs secure a trademark and protect their brands both in Amazon’s stores and the broader marketplace quickly and cost-effectively.

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