Covering technology tools needed by a modern digital marketer including marketing automation, e-mail lists, social media marketing, performance management, content tracking, location-based marketing, web analytics, lead management, advertising, and campaign management.
Cloud-based customer relationship tool SalesforceIQ connects your customer information and your email account, providing useful information when sending sales-related emails. This week, SalesforceIQ announced new integration with Desk.com that adds customer support into the mix. The new integration essentially brakes down the barrier between
Toronto-based communications agency Shine has launched a new initiative to connect brands with a new breed of online celebrity who speaks to an audience that is less easily swayed by traditional advertising. The
New research from professional services firm Accenture shows that, while more Canadian consumers want to shop more from their mobile devices, retailers are having a difficult time keeping up with demand. The findings
Canada’s video game industry is expected to reach new levels according to new research that anticipates the industry to create more than 1,300 new jobs in the next two years. The most recent report from the
In time for the holiday season, Vancouver retail startup SpotsHUB has launched a free, same-day delivery service which could have some last-minute shoppers rejoicing. SpotsHUB specializes in toys and gifts. Its fleet of
A recently released study identifies a new ecommerce trend that may cause more online retailers to jump on the mobile bandwagon. The research, commissioned by PayPal Canada, shows that more Canadians are connecting