Covering technology tools needed by a modern digital marketer including marketing automation, e-mail lists, social media marketing, performance management, content tracking, location-based marketing, web analytics, lead management, advertising, and campaign management.
The recommendation of a government-funded study that Canadian deals websites form an industry body to create a common set of standards for issues such as refunds and expiry dates isn't necessary, according to
Marketers are drinking their own Kool-Aid when it comes to wanting personalized offers, but the average consumer is less likely to care about receiving marketing messages tailored to their needs and interests, according
HootSuite Inc., the social platform dashboard for marketers using Twitter, Facebook, LinkedIn, Google+, and other social networks, has added yet another integration to its App Directory. This time, it’s with Marketo Inc., a
Viewers are spending more and more time using their mobile devices to watch videos – and amazingly, they even opt to watch long-form videos using their smartphones, tablets, and other devices, according to