Covering technology tools needed by a modern digital marketer including marketing automation, e-mail lists, social media marketing, performance management, content tracking, location-based marketing, web analytics, lead management, advertising, and campaign management.
Internet users of a certain age will remember America Online for its ubiquitous compact discs offering 100 hours of free Internet. Today, marketers may come to know AOL as a programmatic marketing platform.
A Toronto-based content marketing and live publishing SaaS platform is boosting its big data capabilities with the acquisition of a New York City-based influence analytics marketing platform. ScribbleLive announced its acquisition on Wednesday
San Francisco-based Salesforce Inc. is rolling out more marketing automation features for its B2B customers, putting its acquisition of Atlanta-based Pardot to use with a couple of new tools for marketers and sales
Following an investigation by the Privacy Commissioner of Canada into an advertising program that uses customer data to deliver highly targeted advertising, Bell will comply with the recommendation for a more transparent opt-in