Covering technology tools needed by a modern digital marketer including marketing automation, e-mail lists, social media marketing, performance management, content tracking, location-based marketing, web analytics, lead management, advertising, and campaign management.
In an effort to make video sharing site YouTube more shoppable, the Google-owned giant is premiering a new way for ecommerce brands to convert browsers into buyers more quickly. YouTube Shopping ads, the
Rare.io of Ottawa is targeting retailers looking to make better use of email marketing to drive repeat business with a new automated predictive email marketing solution. According to the vendor, the solution uses
Canadian Tire Corp. announced its second product launched to the mobile apps market and this time the effort supports its financial services division with the release of mPay & Play. The app, available
Canadians follow brands to receive content, so there’s an opportunity for marketers to connect if they deliver the right content, according to a new report from Yahoo Canada. Yahoo Canada recently released its
Canadian marketers that want to make inbound calling Google AdWords campaigns are now getting access to a tool already available in the U.S.: call forwarding. Research has shown inbound calling is still a
SAN FRANCISCO - Salesforce.com Inc. announced this week at Dreamforce two different products based on its acquisition of RelateIQ, a complete CRM solution for SMBs and a way for enterprises using the Sales