Covering technology tools needed by a modern digital marketer including marketing automation, e-mail lists, social media marketing, performance management, content tracking, location-based marketing, web analytics, lead management, advertising, and campaign management.
Yesterday, Palo Alto, Calif.-based HP Inc. announced it is splitting its 75-year-old technology business into two publicly traded companies: one named after the current corporate entity, and the other named Hewlett-Packard Enterprise. The
Content is at the core of many a modern-day marketing master plan, but just how prevalent is a strategy around content in the business-to-business world? How many companies have a documented content marketing
No one knows exactly what goes into Google’s search engine algorithm, PageRank. Even for marketing professionals, it’s a mystery – but that doesn’t mean search engine marketers shouldn’t try to crack the code
Retail intelligence company Quri Inc. on Wednesday announced the availability of Impact aimed at measuring the performance of in-store promotions for consumer packaged goods (CPG) retailers. Impact performs real-time analysis of store conditions data
Cloud-based accounting service FreshBooks has added payment processing functionality to its solution, addressing what it calls the No. 1 problem facing small- and mid-sized services businesses: cash flow. FreshBooks integrates the WePay payment
Eighteen-month-old San Francisco startup Iterable launched its Workflows feature on Wednesday, adding new functionality to its e-mail campaign-building platform. While Iterable's existing platform was capable of A/B testing for e-mail campaigns, comparing response rates