Covering technology tools needed by a modern digital marketer including marketing automation, e-mail lists, social media marketing, performance management, content tracking, location-based marketing, web analytics, lead management, advertising, and campaign management.
Pinć, a smartphone case allowing users to tap into virtual reality, has reached its crowdfunding campaign goal of $50,000. Created by Toronto-based company Cordon Media, Pinć is a case that wraps around the
Twitter has acquired ZipDial, a company that provides a marketing platform using missed calls. The deal has now been closed, with Twitter buying ZipDial for an undisclosed sum. Last week, TechCrunch broke the
BrightRoll is releasing a new dashboard called BrightRoll insights, aimed at giving advertisers a better view into how their programmatic campaigns are performing. BrightRoll insights will allow users to pick from a slate
Canadian marketers are spendthrifts when compared to their counterparts around the world, according to Salesforce.com Inc.'s 2015 State of Marketing report. Only Brazilians matched the zeal of Canadian marketers for hiking their spending