Covering technology tools needed by a modern digital marketer including marketing automation, e-mail lists, social media marketing, performance management, content tracking, location-based marketing, web analytics, lead management, advertising, and campaign management.
San Francisco-based Marin Software has announced its latest partner – DataSong, an analytics company that provides a solution for revenue attribution and customer targeting. Marin Software provides a revenue acquisition management platform, which
At least one SMS marketing business is seeing a decrease in usage since Canada's Anti-Spam Legislation (CASL) came into effect July 1. The anti-spam law that requires businesses to collect explicit consent from
It’s no surprise digital marketers are some of the quickest people to embrace social media. Still, that’s a general statement – what’s more interesting is finding out what social networks they’re using, and
Online payments processor PayPal Inc. is launching a mid-summer's marketing campaign in Toronto that will introduce its mobile app as a way to pay for items in-store, the company says. A multi-channel campaign
Toronto-based company Klick Health is launching a recruiting campaign that will give prospective candidates some of its company perks – like dinner delivered to the door, for example. Starting today, the health and