Covering technology tools needed by a modern digital marketer including marketing automation, e-mail lists, social media marketing, performance management, content tracking, location-based marketing, web analytics, lead management, advertising, and campaign management.
Google's leadership has been indicating that it will provide a fresh direction for Google+. Last month, Sundar Pichai said that Google+ will focus on Google photos, Hangouts and stream as three separate products. So
A new report from 451 Research indicates increasing spending on marketing automation and enterprise collaboration/social has the global social business applications market set to more than double by the end of 2019. The
SAN JOSE – NetSuite CEO Zach Nelson is known for his, shall we say, frank assessments of the business decisions of his enterprise resource planning (ERP) software competitors. During his keynote this year
Users of IBM Commerce software have better access into the data its customers pour into Facebook after announcing a deal with the world's largest social network on Wednesday. IBM Corp. and Facebook said
Access to useful data is cheaper than ever before, but many companies are finding it difficult to generate business value from the increasing information flow. The number of organizations that report obtaining competitive