Covering technology tools needed by a modern digital marketer including marketing automation, e-mail lists, social media marketing, performance management, content tracking, location-based marketing, web analytics, lead management, advertising, and campaign management.
The global growth in paid search engine marketing (SEM) is slowing down at the expense of mobile advertising, according to a new report by Adobe Systems' Digital Index division. Among other findings, the
Hundreds of Canadian merchants are enthusiastically accepting Bitcoin as a payment option, but disappointed by its low rate of consumer support, according to a recent study by forensic research firm CorbinPartners Inc. More
Thanks to the new potential of digital audience data, television isn’t a dead marketing medium just yet. That was the message Shaw Communications Inc. brought to its session at this week’s FFWD Advertising