Covering technology tools needed by a modern digital marketer including marketing automation, e-mail lists, social media marketing, performance management, content tracking, location-based marketing, web analytics, lead management, advertising, and campaign management.
Twitter announced on Thursday that it is renaming the Twitter Publisher Network to the Twitter Audience Platform and adding the ability for marketers to drive tweet engagements and video views with the service.
If you need just one more reminder that digital is transforming every business vertical out there, look no further than this infographic from OpenTable. The San Francisco-based company is celebrating the fact that
Cloud-based customer relationship management vendor Salesforce says its Community Cloud offering will enable enterprises to embed buy buttons in their online communities. This will allow customers to research, discuss and buy products from
With video and content marketing becoming more and more important to marketers – including marketing to internal clients -- managing growing video libraries within an organization can become a challenge, and it’s one