Covering technology tools needed by a modern digital marketer including marketing automation, e-mail lists, social media marketing, performance management, content tracking, location-based marketing, web analytics, lead management, advertising, and campaign management.
Landing pages versus apps – among marketers, this isn’t usually an either-or situation. But for Justin Talerico, CEO of ion interactive Inc., a Florida-based marketing company, landing pages just aren’t giving marketers enough
Square Inc. is bringing its partnership with SumAll to Canada, giving businesses and marketers access to SumAll’s data analytics through Square’s dashboard. In September, Square announced it'd be teaming up with SumAll, a
The latest viral video sensation sweeping social media depicts an incredible piece of wearable technology that you can use while biking, riding transit, or even in the bath. The Cicret bracelet is "like
Canadian agencies can now access Twitter's educational program that is designed to help them execute the best-possible marketing campaigns on the social media platform. Naturally the content is all delivered online, in short
Despite a decline in Black Friday weekend sales in the U.S. at physical retail locations, e-commerce sales were better than ever and Canadians continue to plan shopping online in the lead-up to Christmas,
Microsoft Corp. is releasing a slew of updates to its Dynamics line of products, with its latest releases aimed at making the tools more attractive for business employees in marketing, sales, and service.