Covering technology tools needed by a modern digital marketer including marketing automation, e-mail lists, social media marketing, performance management, content tracking, location-based marketing, web analytics, lead management, advertising, and campaign management.
Adobe Systems Inc. has launched another update to its Digital Publishing Suite (DPS)– one that will prepare anyone, even non-creative professionals – to publish content for mobile apps. Earlier today, Adobe announced it
Oracle Corp. is buying data management platform BlueKai Inc. for an undisclosed sum, though Dan Primack of Fortune reports the amount could be around $400 million. Announcing its plans for acquiring BlueKai today,
Yesterday Twitter celebrated the first anniversary of its Twitter Ads API by renaming the initiative to Twitter Marketing Platform Program, reflecting the growing suite of partners involved in the program as well as
For today's edition of our #FollowFriday post, we've rounded up a list of three people whose tweets are retweet-worthy. Whether they tweet on startups, digital marketing techniques, or advocate for a free Internet,
LAS VEGAS – Calling the chief marketing officer (CMO) market a $40 billion IT opportunity, IBM Corp. unveiled several new digital marketing optimization and commerce tools on Tuesday that aim to give the