Covering technology tools needed by a modern digital marketer including marketing automation, e-mail lists, social media marketing, performance management, content tracking, location-based marketing, web analytics, lead management, advertising, and campaign management.
When Crowdlinker Inc.’s developers began building their social media tool, they did what a lot of startup founders do when their current tools aren’t working - they just built something new. Housed in Ryerson’s
Zoho.com is launching a new customer relationship management (CRM) system for marketers, aiming to help them track leads from the beginning to the end of the marketing funnel. Headquartered in Pleasanton, Calif., Zoho.com
Yesterday, Palo Alto, Calif.-based HP Inc. announced it is splitting its 75-year-old technology business into two publicly traded companies: one named after the current corporate entity, and the other named Hewlett-Packard Enterprise. The
Content is at the core of many a modern-day marketing master plan, but just how prevalent is a strategy around content in the business-to-business world? How many companies have a documented content marketing
No one knows exactly what goes into Google’s search engine algorithm, PageRank. Even for marketing professionals, it’s a mystery – but that doesn’t mean search engine marketers shouldn’t try to crack the code