CMO Digital: Shareability and time spent on social media

For episode #17, Fawn and Jim take a moment away from their busy social media-posting schedule and talk about just how much time finding great content to share really takes, and then give

Published on: May 25th, 2015 ITBusiness Staff

Bank reduces customer service call times with IBM’s Tea Leaf software

SAN DIEGO - When Pamela Dancisin, the vice-president of marketing at Dollar Bank ran into a hiccup in helping customers create new accounts online, she knew her customer service agents needed better visibility.

Published on: May 12th, 2015 Brian Jackson

CMO Digital: The growing reach of online video

In episode #16 of CMO Digital, Jim is fretting that his audience will be watching the show in a number of different formats, across a variety of devices. Good thing Fawn is here

Published on: May 7th, 2015 ITBusiness Staff

Why Sport Chek disrupted its own business with a digital approach

When it comes to transforming its business for a digital world, Sport Chek hardly hedged its bets. It started by totally rebuilding its flagship store in West Edmonton Mall. After that, it reworked

Published on: March 15th, 2015 Brian Jackson

CMO Digital: Mobile World Congress hints at the future of e-commerce

It's episode 15 of CMO Digital and we're recapping the marketing wisdom that came out of Mobile World Congress, hosted in Barcelona. As you might guess, the focus was squarely on where marketers

Published on: March 14th, 2015 ITBusiness Staff

CMO Digital: The impact of A/B testing with design

On this week's episode of CMO Digital, Fawn and Jim are examining how some marketers found ways to boost their conversions after setting up simple A/B tests. But before we get to that,

Published on: February 26th, 2015 ITBusiness Staff

Talking programmatic advertising with Ben Plomion, VP of marketing at Chango

In his role as the lead marketer at this Toronto-based programmatic advertising firm, Ben Plomion has been a big believer on using content to educate the market about what Chango does and how

Published on: February 23rd, 2015 Brian Jackson

CMO Digital: Campaign tracking with UTMs

This week, on CMO Digital episode #12, Jim and Fawn are digging deep into the intricacies of tracking an online campaign by using Google's URL builder and some analytics kung-fu. Marketers often have

Published on: February 13th, 2015 ITBusiness Staff

CMO Digital: Canada’s most influential brands

It's time for CMO Digital episode #11 and Fawn and Jim are counting down Canada's most influential brands for 2014, and looking at the social media success of Bell's "Let's Talk" campaign promoting

Published on: February 6th, 2015 ITBusiness Staff

CMO Digital: What to add to your marketing reading list

In episode #9 of CMO Digital, Fawn and Jim are comparing their reading lists for the start of 2015 to stay on top of the marketing field of knowledge. Jim's waiting for The

Published on: January 16th, 2015 ITBusiness Staff

Head Honcho Hangouts with Marie Hattar, CMO of Check Point Software

Us Canadians are always a bit sensitive about our own kind drifting south of the border to work for an American company - especially when we know that person is talented. But you'll

Published on: January 15th, 2015 Brian Jackson

CMO Digital: Marketing resolutions for 2015

In episode #8 of CMO Digital, Fawn and Jim discuss their New Year's resolutions. Find out why Fawn's cutting back on her traditional media advertising budget, while Jim is planning to get more

Published on: January 8th, 2015 ITBusiness Staff

CMO Digital: Black Friday versus Cyber Monday 2014

This week Jim Love & Fawn Annan talk about Black Friday and Cyber Monday 2014. Why did Black Friday flop? Why did Canadian online shoppers order from the U.S. for Cyber Monday? Tune in

Published on: December 10th, 2014 ITBusiness Staff

CMO Digital: Search ad platforms, Google Contributor

Welcome to the sixth episode of CMO Digital, the video podcast that seeks to save you the time it takes to stay on top of the latest online marketing news and insights every week.

Published on: November 28th, 2014 ITBusiness Staff