Why Sport Chek disrupted its own business with a digital approach

    When it comes to transforming its business for a digital world, Sport Chek hardly hedged its bets. It started by totally rebuilding its flagship store in West Edmonton Mall. After that, it reworked its traditional flyer marketing program into a laser-targeted approach. At the Adobe Summit, Frederick Lecoq, SVP of marketing at FGL Sports Ltd. describes the results of these efforts.