CMO Digital: The impact of A/B testing with design

On this week’s episode of CMO Digital, Fawn and Jim are examining how some marketers found ways to boost their conversions after setting up simple A/B tests. But before we get to that, we couldn’t help but conduct an A/B test of our own… Brian Jackson explains and we will share the results with you in a future episode!

If you’re on mobile, choose your version below:
Version A (red):
Version B (green):

To examine A/B testing as put to work by others, Fawn and Jim are going over some of the case studies brought forward by Janelle Johnson on B2C. The first looks at diabetes tracking software CareLogger and a simple change it made to one of its buttons – shifting the colour from green to red. You’ll be surprised to find out what a difference it made to driving conversion rates.

We’re also looking at the colours that in general are loved or hated by men and women alike. Do you think there be any common ground here? Neil Patel’s infographic puts forward the answer and we’re taking a look at it here.

After one more case study examining how making one button stand out compared to other options made an impact on conversions, it’s on to the shout out. This week’s goes to Ben Plomion, the vice-president of marketing at Chango. We had an interview with Ben this week all about his work building a thought leadership program for this programmatic advertising firm.

Next week we’ll be sharing the results of our own A/B test. If you want to be featured in the shout out, tweet us @CMODigital.

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Jim Love, Chief Content Officer, IT World Canada

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