For episode #17, Fawn and Jim take a moment away from their busy social media-posting schedule and talk about just how much time finding great content to share really takes, and then give
Published on: May 25th, 2015
ITBusiness Staff
@itbusinessca
SAN DIEGO - When Pamela Dancisin, the vice-president of marketing at Dollar Bank ran into a hiccup in helping customers create new accounts online, she knew her customer service agents needed better visibility.
In episode #16 of CMO Digital, Jim is fretting that his audience will be watching the show in a number of different formats, across a variety of devices. Good thing Fawn is here
Published on: May 7th, 2015
ITBusiness Staff
@itbusinessca
When it comes to transforming its business for a digital world, Sport Chek hardly hedged its bets. It started by totally rebuilding its flagship store in West Edmonton Mall. After that, it reworked
It's episode 15 of CMO Digital and we're recapping the marketing wisdom that came out of Mobile World Congress, hosted in Barcelona. As you might guess, the focus was squarely on where marketers
Published on: March 14th, 2015
ITBusiness Staff
@itbusinessca
On this week's episode of CMO Digital, Fawn and Jim are examining how some marketers found ways to boost their conversions after setting up simple A/B tests. But before we get to that,
Published on: February 26th, 2015
ITBusiness Staff
@itbusinessca
In his role as the lead marketer at this Toronto-based programmatic advertising firm, Ben Plomion has been a big believer on using content to educate the market about what Chango does and how
This week, on CMO Digital episode #12, Jim and Fawn are digging deep into the intricacies of tracking an online campaign by using Google's URL builder and some analytics kung-fu. Marketers often have
Published on: February 13th, 2015
ITBusiness Staff
@itbusinessca
It's time for CMO Digital episode #11 and Fawn and Jim are counting down Canada's most influential brands for 2014, and looking at the social media success of Bell's "Let's Talk" campaign promoting
Published on: February 6th, 2015
ITBusiness Staff
@itbusinessca
In episode #9 of CMO Digital, Fawn and Jim are comparing their reading lists for the start of 2015 to stay on top of the marketing field of knowledge. Jim's waiting for The
Published on: January 16th, 2015
ITBusiness Staff
@itbusinessca
Us Canadians are always a bit sensitive about our own kind drifting south of the border to work for an American company - especially when we know that person is talented. But you'll
In episode #8 of CMO Digital, Fawn and Jim discuss their New Year's resolutions. Find out why Fawn's cutting back on her traditional media advertising budget, while Jim is planning to get more
Published on: January 8th, 2015
ITBusiness Staff
@itbusinessca
This week Jim Love & Fawn Annan talk about Black Friday and Cyber Monday 2014. Why did Black Friday flop? Why did Canadian online shoppers order from the U.S. for Cyber Monday? Tune in
Published on: December 10th, 2014
ITBusiness Staff
@itbusinessca
Welcome to the sixth episode of CMO Digital, the video podcast that seeks to save you the time it takes to stay on top of the latest online marketing news and insights every week.
Published on: November 28th, 2014
ITBusiness Staff
@itbusinessca
