Talking programmatic advertising with Ben Plomion, VP of marketing at Chango

In his role as the lead marketer at this Toronto-based programmatic advertising firm, Ben Plomion has been a big believer on using content to educate the market about what Chango does and how it can help marketers achieve their goals. That marketing program led to the creation of a print magazine, and Chango also counts several major brands among its customers. Learn about Plomion’s approach to content marketing and how he’s catering to other marketers in this interview.

In the video you’ll hear:

  • How Plomion made a thought leadership initiative his mandate after stepping into his role as head of marketing for Chango.
  • Why he decided to start a print magazine to help that initiative, and how many subscribers it’s grown to as of today.
  • A list of some of Chango’s clients and how they’re using programmatic advertising today.

Would you recommend this article?

Share

Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.


Jim Love, Chief Content Officer, IT World Canada

Featured Download

Brian Jackson
Brian Jacksonhttp://www.itbusiness.ca
Editorial director of IT World Canada. Covering technology as it applies to business users. Multiple COPA award winner and now judge. Paddles a canoe as much as possible.

Popular Videos

ITB in your inbox

Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.

Latest Tech Videos