Updated 4:10 pm E.S.T. We just wrapped up yet another amazing chat, on programmatic marketing and media buying. A special thanks to our guest experts who took the time to share such educational insights
Published on: June 19th, 2015 Hibah Ahmed @itworldca
In his role as the lead marketer at this Toronto-based programmatic advertising firm, Ben Plomion has been a big believer on using content to educate the market about what Chango does and how
Since the World Junior Hockey Championship in Toronto and Montreal concluded with Canada capturing its first gold medal since 2009, now is a great time to draw inspiration from the sport and apply
Published on: January 14th, 2015 Joseph Vito DeLuca @joevitodeluca
We put the call for predictions in the coming year out to our Community Bloggers here at ITBusiness.ca. They didn't disappoint. Predictions aren't easy for writers to produce. When it comes to tech,
For many marketers, programmatic ad buying is still a mystery – and that makes it hard to figure out how they can use the automated buying method to their advantage. During November’s Mesh
Published on: November 17th, 2014 Candice So @candice_so
In some circles, programmatic ad buying has earned a bad rap. Among some digital marketers, the practice of bidding on ad inventory in real-time to reach specific, targeted audiences, has become something to
Published on: October 29th, 2014 Candice So @candice_so
For marketers and advertisers setting up display ads, here's a thought: "You can have it fast, cheap, or good, but not all three." That's in a piece today from Jamie Elden for Ad
Published on: August 18th, 2014 Candice So @candice_so
Is native advertising better than traditional advertising? It turns out the answer depends on two factors - who you ask, and how the native advertising is done. While native advertising is nothing new,
Video marketers have been buying ad slots from online video platforms for a while, but Google Inc. is now taking a leap into this space with its own ad marketplace. On Wednesday, the
When YouTube launched in 2005, it presented a slew of new possibilities for how individuals consumed their video content. Now, almost a decade later, the digital videos found on YouTube and elsewhere are
Published on: January 4th, 2014 Candice So @candice_so
AOL Corp. made a bold move today to show it is serious about competing for the online video audience, with the acquisition of California-based Adap.tv for a total of $405 million. On the
Published on: August 7th, 2013 Candice So @candice_so
