#ITWCchats recap – Everything you need to know about programmatic marketing

Updated 4:10 pm E.S.T. We just wrapped up yet another amazing chat, on programmatic marketing and media buying. A special thanks to our guest experts who took the time to share such educational insights with us. The chat could have easily been an Online Marketing 101  course! Scroll down the recap to see what you missed and don’t forget to join in our next Twitter chat on July 23, 12 pm E.S.T.! 

Programmatic advertising has been one of the hottest buzz words in marketing for the past year, but what’s the technology behind the phrase? A new approach to ad-buying that allows marketers to reach the audience they want to – when and how they want to do it. Whether it’s placing search engine ads, social networking promotions, or getting video plays, algorithms that dictate the most efficient possible way to reach your audience can provide one more tool to reaching marketing goals on a budget. We talk to some industry experts on how to get started and how to make the most of programmatic buying.

Join us on June 25, 12-1 PM EST on Twitter at the hashtag #ITWCchats. If this is your first time taking part in a Twitter chat, check out this video on how to join a twitter chat. The questions are at the bottom of the page so you can get an idea of the discussion.

Check out our guest experts below:

Jon De La Mothe
Jon De La Mothe
Jon is managing the Tech Ops, Innovation, and IT teams at Mediative. As part of the Executive Team, he is an active participant in setting the strategic direction. His team drives the evolution of the performance media platform: The Mediative Performance Network.

Joseph Vito DeLuca
Joseph Vito DeLuca
Joe, American born, now makes his residence in Amsterdam, the Netherlands where he is VP of Marketing for Yieldr, a platform that activates data into efficient programmatic marketing solutions. In addition to the Netherlands, he spent three years working within Berlin, Germany’s emerging tech scene and has additional experience in the US, Canada, UK and Italy.

Rory Capern
Rory Capern
As Head of Partnerships for Google Canada, Rory works with the country’s largest brands and publishers to help them develop and deploy programmatic solutions. A tech industry veteran, Rory has built a track record of building both businesses and strong partnerships in the Canadian media and technology sectors.

Q1. Let’s start with a definition. What does programmatic mean? What about programmatic marketing vs. advertising? #ITWCchats

Q2. What are some examples of successful programmatic marketing? #ITWCchats

Q3. How does programmatic advertising tie-in with targeted advertising, or re-targeted advertising? #ITWCchats

Q4. What are some good ways that companies can use programmatic advertising? #ITWCchats

Q5. What are some bad ways that companies can use programmatic advertising? #ITWCchats

Q6. How is big data connected to programmatic advertising? #ITWCchats

Q7. We hear about “premium inventory” related to programmatic. How is different inventory classified? #ITWCchats

Q8. Can programmatic ads be done in-house or does a company always need to work with a third-party? #ITWCchats

Q9. What are some important metrics to follow with programmatic technology? #ITWCchats

Q10. What are some best practices for real-time bidding? #ITWCchats

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