Joe, American born, now makes his residence in Amsterdam, the Netherlands where he is VP of Marketing for Yieldr, a platform that activates data into efficient programmatic marketing solutions. In addition to the Netherlands, he spent three years working within Berlin, Germany's emerging tech scene and has additional experience in the US, Canada, UK and Italy.
In today's marketing landscape, data has become the lifeblood of successful campaigns, creating relevant messaging between brand and consumer. Marketers understand the importance of data and most are looking to incorporate it into
It's no surprise to anyone that digital advertising spend continues to surge. According to a report published by the IAB, digital advertising revenues rose by 16% to $49.5 billion in 2014. Mobile, social, video
Programmatic continues to prove naysayers wrong and turn skeptics into believers. There were $21 billion USD worth of global programmatic media transactions conducted last year, making up 42 per cent of total display-related spend.
When most think about programmatic, the first thought that comes to mind is digital display ads. It’s no coincidence that programmatic spending continues to surge as overall digital ad spending is eating up
Looking for more efficiency and better performance, marketers are increasingly flocking towards marketing automation tools. According to a study conducted by the Aberdeen Group, nearly 70 per cent of businesses are using a
2015 marks the year of the sheep in the Chinese zodiac, but it’s certainly no time for advertisers to be sheepish on programmatic. With the Association of National Advertisers naming programmatic as the