Articles By Joseph Vito DeLuca

Leverage data to understand and connect with consumers

The proof is no longer in the pudding, but in the data. Thanks to the digital era, we leave behind a breadcrumb trail of information where ever we go. Within these breadcrumbs, marketers

Published on: October 21st, 2015 Joseph Vito DeLuca

Data-driven marketing: knowledge is power [Infographic]

In today's marketing landscape, data has become the lifeblood of successful campaigns, creating relevant messaging between brand and consumer. Marketers understand the importance of data and most are looking to incorporate it into

Published on: September 2nd, 2015 Joseph Vito DeLuca

Video: The unstoppable force running through advertising

With advances in technology and changes in media consumption, video has become the talk of the town for advertisers and consumers alike. In just the last few years the medium has grown leaps

Published on: July 3rd, 2015 Joseph Vito DeLuca

Digital ad crimes: Click fraud, brand safety, viewability [infographic]

It's no surprise to anyone that digital advertising spend continues to surge. According to a report published by the IAB, digital advertising revenues rose by 16% to $49.5 billion in 2014. Mobile, social, video

Published on: April 29th, 2015 Joseph Vito DeLuca

Programmatic adoption continues to rocket upwards [Infographic]

Programmatic continues to prove naysayers wrong and turn skeptics into believers. There were $21 billion USD worth of global programmatic media transactions conducted last year, making up 42 per cent of total display-related spend.

Published on: April 20th, 2015 Joseph Vito DeLuca

Programmatic: More than just digital

When most think about programmatic, the first thought that comes to mind is digital display ads. It’s no coincidence that programmatic spending continues to surge as overall digital ad spending is eating up

Published on: March 10th, 2015 Joseph Vito DeLuca

The programmatic X-Factor in marketing automation

Looking for more efficiency and better performance, marketers are increasingly flocking towards marketing automation tools. According to a study conducted by the Aberdeen Group, nearly 70 per cent of businesses are using a

Published on: February 10th, 2015 Joseph Vito DeLuca

What hockey can teach us about programmatic marketing

Since the World Junior Hockey Championship in Toronto and Montreal concluded with Canada capturing its first gold medal since 2009, now is a great time to draw inspiration from the sport and apply

Published on: January 14th, 2015 Joseph Vito DeLuca

In 2015, advertisers don’t need to be sheepish on programmatic

2015 marks the year of the sheep in the Chinese zodiac, but it’s certainly no time for advertisers to be sheepish on programmatic. With the Association of National Advertisers naming programmatic as the

Published on: December 12th, 2014 Joseph Vito DeLuca