TORONTO – If your marketing plan is akin to throwing everything at a wall and hoping something sticks, it may be time to get a little more sophisticated. And marketing automation tools can
When Michael Litt started up Kitchener, Ont.-based video marketing platform Vidyard a few years ago, one of the first sales representatives he hired was previously with Salesforce.com. Since then, he hasn't looked back
On this week's episode of CMO Digital, Fawn and Jim are examining how some marketers found ways to boost their conversions after setting up simple A/B tests. But before we get to that,
Published on: February 26th, 2015
ITBusiness Staff
@itbusinessca
Marketers that love nitty-gritty data details that help them squeeze every last percentage point out of that conversion funnel will want to read up on a new study from AOL Platforms. Using online
If you’re on LinkedIn, you may think of it as a social network for job hunters and professionals looking to network online. But marketers have known for some time now that it’s also
Published on: September 2nd, 2014
Candice So
@candice_so
When your customer comes out of the conversion funnel, what are you left with as a marketer? In the first three parts of this blog post series, we considered the new conversion funnel
Published on: April 28th, 2014
David Rosenfeld
@ICDOTCOM
To make your marketing efforts successful, the first step you should take is to deeply understand how consumers make decisions. In part one of this blog series, we considered what the user conversion
Published on: April 28th, 2014
David Rosenfeld
@ICDOTCOM
Thanks to widespread access to the Internet, today's funnel is actually shaped more like a circle. In my last blog we post looked at what that funnel looks like and how marketers must
Published on: April 28th, 2014
David Rosenfeld
@ICDOTCOM
The conversion funnel is one of the main concepts that marketers need to understand to be able to connect to consumers effectively at the right place, in the perfect time, and with the
Published on: April 28th, 2014
David Rosenfeld
@ICDOTCOM
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