Marketing automation: The right message, right people, right time

TORONTO – If your marketing plan is akin to throwing everything at a wall and hoping something sticks, it may be time to get a little more sophisticated. And marketing automation tools can

Published on: June 17th, 2015 Jeff Jedras

Down the conversion funnel with Vidyard CEO Michael Litt

When Michael Litt started up Kitchener, Ont.-based video marketing platform Vidyard a few years ago, one of the first sales representatives he hired was previously with Salesforce.com. Since then, he hasn't looked back

Published on: March 4th, 2015 Brian Jackson

CMO Digital: The impact of A/B testing with design

On this week's episode of CMO Digital, Fawn and Jim are examining how some marketers found ways to boost their conversions after setting up simple A/B tests. But before we get to that,

Published on: February 26th, 2015 ITBusiness Staff

Social media ads convert 25% better than organic: study

Marketers that love nitty-gritty data details that help them squeeze every last percentage point out of that conversion funnel will want to read up on a new study from AOL Platforms. Using online

Published on: September 26th, 2014 Brian Jackson

3 tips for publishing content marketing to LinkedIn

If you’re on LinkedIn, you may think of it as a social network for job hunters and professionals looking to network online. But marketers have known for some time now that it’s also

Published on: September 2nd, 2014 Candice So

CMOs should embrace customer-facing activities

When your customer comes out of the conversion funnel, what are you left with as a marketer? In the first three parts of this blog post series, we considered the new conversion funnel

Published on: April 28th, 2014 David Rosenfeld

4 marketing tactics to effectively tap the user conversion funnel

To make your marketing efforts successful, the first step you should take is to deeply understand how consumers make decisions. In part one of this blog series, we considered what the user conversion

Published on: April 28th, 2014 David Rosenfeld

3 changes to the consumer buying consideration process that marketers must know

Thanks to widespread access to the Internet, today's funnel is actually shaped more like a circle. In my last blog we post looked at what that funnel looks like and how marketers must

Published on: April 28th, 2014 David Rosenfeld

How to successfully tackle the user conversion funnel

The conversion funnel is one of the main concepts that marketers need to understand to be able to connect to consumers effectively at the right place, in the perfect time, and with the

Published on: April 28th, 2014 David Rosenfeld