Articles By David Rosenfeld

4 key parts for any digital marketing road map to success

So far in this three-part blog series, we’ve focussed on the growing domination of digital marketing to influence consumers and what's needed to harness the digital channel for effective marketing. Today to conclude

Published on: August 15th, 2014 David Rosenfeld

What you need to harness the power of digital marketing

In my previous blog, I discussed the three trends dominating consumer driven marketing. In this post, I’ll be discussing how to best structure your digital marketing to gain the highest potential return on

Published on: August 14th, 2014 David Rosenfeld

The growing domination of digital marketing to influence consumers

Does this describe your digital life? Your inbox fills with irrelevant junk every day. Every week you download a dozen new apps to your smartphone or tablet. You spend more time online with

Published on: August 13th, 2014 David Rosenfeld

CMOs should embrace customer-facing activities

When your customer comes out of the conversion funnel, what are you left with as a marketer? In the first three parts of this blog post series, we considered the new conversion funnel

Published on: April 28th, 2014 David Rosenfeld

4 marketing tactics to effectively tap the user conversion funnel

To make your marketing efforts successful, the first step you should take is to deeply understand how consumers make decisions. In part one of this blog series, we considered what the user conversion

Published on: April 28th, 2014 David Rosenfeld

3 changes to the consumer buying consideration process that marketers must know

Thanks to widespread access to the Internet, today's funnel is actually shaped more like a circle. In my last blog we post looked at what that funnel looks like and how marketers must

Published on: April 28th, 2014 David Rosenfeld

How to successfully tackle the user conversion funnel

The conversion funnel is one of the main concepts that marketers need to understand to be able to connect to consumers effectively at the right place, in the perfect time, and with the

Published on: April 28th, 2014 David Rosenfeld