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It’s Something Personal – CMO Talks with Cathy Taylor

Suzanne Robicheau -
At a time when some marketers are grappling with the very concept of addressable TV, others are using it to selectively segment viewing audiences,...

No CMO is an Island – CMO Talks with Noah Elkin

Suzanne Robicheau -
Digital marketing leaders are responsible for everything from driving growth to customer acquisition and retention – objectives that involve and require collaboration with other...

Doing the math: Using data to make business decisions – CMO Talks with Aaron Ballew

Suzanne Robicheau -
With the acceleration of digital business and the cyber fallout from Covid-19, organizations are looking to identity and access management (IAM) to deliver flexible...

CIO Strategy Council launches Sustainable IT Pledge

Lynn Greiner -
Internet and IT technology usage already creates more greenhouse gas than the aviation industry according to a 2019 report by The Shift Project, a...

Opening doors with open source – CMO Talks with Todd Wilson

Suzanne Robicheau -
Only a decade ago, open source was met with a mix of skepticism and misunderstanding. Today it dominates the digital landscape. For Red Hat...

Making decisions in the MarTech space – CMO Talks with Mike Couch

Suzanne Robicheau -
With more than 7,000 relatively new marketing tech solutions to choose from, questions about MarTech keep Mike Couch busy. “Procurement is a big topic in...

Technation panellist says some are quitting organizations that insist on a 5-day presence in the workplace

Jori Negin-Shecter -
The Technation Future of Work conference series continued last Wednesday, as keynote speaker Ashok Krish, global head at Tata Consultancy Services (TCS), shared his...

Microsoft Canada and Computers for Success Canada look to get refurbished hardware to underserved communities 

Pragya Sehgal -
Microsoft Canada recently announced the CEO Pledge, a joint effort with Computers for Success Canada (CFSC-OPEC), to help close the digital skills gap by providing devices...

Canada’s Top Women in Fintech and Blockchain honouree roundup

ITBusiness Staff -
Not unlike ITWC's Top Women in Cyber Security Celebration, the interest in this year's inaugural Top Women in Fintech and Blockchain Celebration was overwhelming. Our...

B.C. government extends PNP Tech Pilot indefinitely, renames it to BC PNP Tech

Pragya Sehgal -
The British Columbia government recently announced that the B.C. Provincial Nominee Program (PNP) Tech Pilot, originally set to expire at the end of June...

SAS wants to get people curious about analytics with new tagline

Lynn Greiner -
When the SAS Institute was founded more than 40 years ago, analytics was a somewhat esoteric discipline familiar only to statisticians and academics and...

Making a case for intelligent marketing analytics – CMO Talks with Jon Duke

Suzanne Robicheau -
As the vice-president of research for IDC Retail Insights, Jon Duke is accustomed to weighing in on retailer-driven research into all aspects of marketing....

Zoho says its philosophy of transnational localism helped during COVID

Lynn Greiner -
Long before the pandemic hit, productivity and collaboration software vendor Zoho was espousing transnational localism, a philosophy that has served it well during COVID-19. What...

Setting a new normal in a hybrid cloud world – CMO Talks with Jay Badiani

Suzanne Robicheau -
Jay Badiani is comfortable chatting about everything from quantum computing to corporate citizenship. As the guest of ITWC President Fawn Annan for an April...

Profitable next moves for customer experience service providers – CMO Talks with Douglas Hayward

Suzanne Robicheau -
‘Understanding’ is the watchword in new customer experience (CX) service models for Douglas Hayward, a research director responsible for IDC's Worldwide Digital Strategy and...
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Ashee Pamma -
Artificial intelligence can be the key to unlocking better...
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