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Marketing through the eyes of Canada’s marketing trailblazers

Three marketing leaders, Sharifa Khan, Rem Langan, and Bryan Pearson discuss what it takes to be the first in their respective industries.

David and Goliath Meet Document Automation – CMO Talks with Nate Gilmore

Nate Gilmore knows others describe him as a startup and marketing guru, but he sees himself as a service driver with a focus on...

Elon Musk rejects offer to be on Twitter’s board of directors

Musk was slated to officially join the company's board on April 9 following his large share purchase earlier last week, which sent his total Twitter stake to 10 per cent.

Salesforce’s Bret Taylor talks digital transformation, remote work, and Slack

Bret Taylor, co-CEO of Salesforce, says the great migration to remote work has highlighted the need for companies to be dynamic and adaptive

Understanding the Customer Lifecycle – CMO Talks with Nicole German

Nicole German is passionate about her role as Chief Marketing Officer for Tangerine, Canada’s leading digital bank, yet she never envisioned a career in...

International Women’s Day: Shopify’s Backbone Angels Surpass 2021 Goals

Backbone Angels has already invested US$2.3 million in 42 women and BIPOC-led companies, just one year after launching. Backbone Angels, a collective of 10 women...

A conversation with IBM Canada president Dave McCann: It’s all about the people

For IBM Canada's new president, Dave McCann, it's all about the people. "I've always been a very people-focused leader inside the IBM company," he said...

The Art of Podcasting with Mark Colgan

Thanks, in part, to a global pandemic, podcasting has become an increasingly effective way to build brands and attract customers. For Mark Colgan, co-founder...

Gaining a Competitive Edge in a Cookieless World – CMO Talks with Ingrid Burton

There are revolutionary changes occurring in the area of consumer-targeted advertising, and innovative ways to prioritize first-party data. For Ingrid Burton, Chief Marketing Officer...

Managing the Marketing Budget – CMO Talks with Scott Todaro

Marketers are inundated with software that can streamline everything from sending an email to tracking leads, yet there’s a dearth of support when it...

The Recipe for Success: Tips from KFC Canada’s CMO and CTO

As senior executives with KFC Canada, CMO Katherine Bond-Debicki and CTO Nastaran Bisheban have a front row seat to the magic that happens when...

Doubling down on the middle market – CMO Talks with Clare Dorrian

The volatility of COVID-19 caught organizations off guard, yet many small and medium-sized businesses (SMBs) did more than survive. By accelerating digitization, they managed...

Tools of Engagement – CMO Talks with Celia Fleischaker

Customer engagement took a hit in the early days of Covid-19, as changing attitudes and behaviours combined with unprecedented shifts in the volume of...

Making Waves: The Raging Debate About 5G

Have you seen signs on neighbours’ lawns proclaiming the evils of 5G? Would you like to understand what 5G is, how it works, where...

CIO Association of Canada to host fireside chat with BlackBerry’s John Chen

BlackBerry executive chairman and chief executive officer John Chen has done what it seemed was impossible. Twice. In 1998, he joined struggling database vendor Sybase...

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The mining transformation: Trends to watch in 2017 and beyond

It’s been a turbulent year for miners, with metal prices starting near multi-year lows as executives drew from a common playbook: slashing spending, costs...