Customer emotions equal brand success

Forget about all that talk about personal budget keeping and consumers researching for best buys and purchasing based on logical choices of best value. The truth is, people are much more apt to

Published on: July 6th, 2015 Roz Bahrami

How to pitch media on covering your startup

The fact is that marketing your business investment opportunity or campaign will help you attract investors. One of the best ways to create “eyeballs” on your borrowing (or crowdfunding) and business is to

Published on: November 10th, 2014 Bret Conkin

A CMO to know: Cory Coley-Christakos, SAP Canada

As a new feature on for our special CMO Digital section, we're featuring profiles of Canadian chief marketing officers and marketing executives. If you're a CMO and you'd like to be included,

Published on: October 24th, 2014 Brian Jackson launches Wave, the ‘analytics cloud’

SAN FRANCISCO — opened its annual Dreamforce conference on Monday by announcing a new product that capitalizes on the analytics software acquisitions it’s made in the past 14 months. Wave is Salesforce’s

Published on: October 13th, 2014 Brian Jackson

Zoho unveils new CRM suite for marketers is launching a new customer relationship management (CRM) system for marketers, aiming to help them track leads from the beginning to the end of the marketing funnel. Headquartered in Pleasanton, Calif.,

Published on: October 9th, 2014 Candice So

#ITBCMO: An Twitter chat

Updated at 3:05 p.m. EST on Sept. 25: We just had a great Twitter chat on the role of today's CMO, with participants sparking a great conversation and sharing a lot of insights.

Published on: September 15th, 2014 Candice So

What the ALS Ice Bucket Challenge teaches us about content marketing

The ALS Ice Bucket challenge is a fantastic example of what happens when a silly meme is co-opted  in exactly the right way. It has all the elements of a perfect viral meme:

Published on: August 26th, 2014 Russel Cooke

Customer connections are key to the new marketing: VC Investor

I caught up with Katherine Barr, General Partner at Mohr Davidow Ventures and a panelist at this week's Grow Conference in Whistler.  In line with the conference theme of living in a connected

Published on: August 20th, 2014 Cheryl Sylvester

Monetate launches enterprise-style testing tool for smaller businesses

Monetate Inc. has launched a new testing tool for marketers working at smaller, growing businesses, aiming to help them move beyond basic testing products and to migrate to the kinds of tools marketers

Published on: August 20th, 2014 Candice So

4 email marketing solutions targeting CASL

Published on: July 21st, 2014 Candice So

Ensighten launches SDK-less tool for marketers tweaking mobile apps

Ensighten, a U.S. startup allowing businesses to manage their own tags and track their data online, has released a new version of its Ensighten Mobile tool. What’s handy about the newest iteration of

Published on: July 8th, 2014 Candice So

4 reasons your brand’s social responsibility efforts are falling short

As a Procter & Gamble brand alumnus and 25-year marketer, I've seen a lot of brands - Crest, Vicks, HBC, Lotto 6/49 among them - trying to use causes and good works to

Published on: June 4th, 2014 Bret Conkin

3 reasons QR codes are a bad marketing idea

Modern marketers might face this question when designing a new campaign: Should I use a QR code? If you ask Scott Stratten, the president of UnMarketing and author of QR Codes Kill Kittens,

Published on: May 28th, 2014 Brian Jackson

CIO-CMO collaboration key to company modernization: roundtable

We've all heard of the concept of work-life balance and come to terms with the fact that technology has resulted in the blurring of the lines between time spent in the office and

Published on: April 24th, 2014 Brian Jackson