Retailers grapple with gap between digital marketing and in-store experience

Canadian retailers must close costly gaps between digital marketing and in-store experience, according to a panel of industry experts. The panel at Wednesday’s State of the Retail Marketing Industry event in Toronto explored

Published on: February 4th, 2016 Christine Wong

SAP keeps talking about new SMB solution that’s only available in China

NEW YORK, NY – Something big seems to be coming from SAP. At its SME (small-medium enterprise) summit in New York City, the German software vendor spent much of its time discussing, yet

Published on: November 11th, 2015 Dave Yin

The inevitable rise of mobile

Have you ever been at a party when the person you’re talking to took their phone out and proceeded to check their feed? It happened to me recently and I was stunned by

Published on: October 6th, 2015 Nectarios Economakis

CMO Digital: Do your online habits fit a generational stereotype?

For episode 18 of CMO Digital, Fawn is looking to get her multi-generational team involved in explaining the content habits of millennials, generation X, and baby boomers. But will they be able to

Published on: July 16th, 2015 Brian Jackson

Customer emotions equal brand success

Forget about all that talk about personal budget keeping and consumers researching for best buys and purchasing based on logical choices of best value. The truth is, people are much more apt to

Published on: July 6th, 2015 Roz Bahrami

How to pitch media on covering your startup

The fact is that marketing your business investment opportunity or campaign will help you attract investors. One of the best ways to create “eyeballs” on your borrowing (or crowdfunding) and business is to

Published on: November 10th, 2014 Bret Conkin

A CMO to know: Cory Coley-Christakos, SAP Canada

As a new feature on ITBusiness.ca for our special CMO Digital section, we're featuring profiles of Canadian chief marketing officers and marketing executives. If you're a CMO and you'd like to be included,

Published on: October 24th, 2014 Brian Jackson

Salesforce.com launches Wave, the ‘analytics cloud’

SAN FRANCISCO — Salesforce.com opened its annual Dreamforce conference on Monday by announcing a new product that capitalizes on the analytics software acquisitions it’s made in the past 14 months. Wave is Salesforce’s

Published on: October 13th, 2014 Brian Jackson

Zoho unveils new CRM suite for marketers

Zoho.com is launching a new customer relationship management (CRM) system for marketers, aiming to help them track leads from the beginning to the end of the marketing funnel. Headquartered in Pleasanton, Calif., Zoho.com

Published on: October 9th, 2014 Candice So

#ITBCMO: An ITBusiness.ca Twitter chat

Updated at 3:05 p.m. EST on Sept. 25: We just had a great Twitter chat on the role of today's CMO, with participants sparking a great conversation and sharing a lot of insights.

Published on: September 15th, 2014 Candice So

What the ALS Ice Bucket Challenge teaches us about content marketing

The ALS Ice Bucket challenge is a fantastic example of what happens when a silly meme is co-opted  in exactly the right way. It has all the elements of a perfect viral meme:

Published on: August 26th, 2014 Russel Cooke

Customer connections are key to the new marketing: VC Investor

I caught up with Katherine Barr, General Partner at Mohr Davidow Ventures and a panelist at this week's Grow Conference in Whistler.  In line with the conference theme of living in a connected

Published on: August 20th, 2014 Cheryl Sylvester

Monetate launches enterprise-style testing tool for smaller businesses

Monetate Inc. has launched a new testing tool for marketers working at smaller, growing businesses, aiming to help them move beyond basic testing products and to migrate to the kinds of tools marketers

Published on: August 20th, 2014 Candice So

4 email marketing solutions targeting CASL

Published on: July 21st, 2014 Candice So