Ikea acknowledges CIO-CMO collaboration comes with ‘some assembly required’

What do you think the chief marketing officers at Sweden-designed furniture store Ikea and IT services firm Unisys have in common? Yes, both likely have great skill in the use of Allen keys,

Share on LinkedIn Comment on this article Share with Google+ Published on: March 13th, 2014 Brian Jackson

Forrester to executives: Let’s get digital

It's time for business executives to wake up and smell the digital coffee, Forrester Research says in a new report to be released on Monday. While a group of 1,254 global executives surveyed

Share on LinkedIn Comment on this article Share with Google+ Published on: March 7th, 2014 Brian Jackson


Microsoft woos marketers with Dynamics Marketing, Social Listening

ATLANTA - Not only is Microsoft Corp. getting ready to launch its newly branded marketing and social listening software offerings this spring, it's reworking its own marketing strategy to recognize the rising technology

Share on LinkedIn Comment on this article Share with Google+ Published on: March 5th, 2014 Brian Jackson

Ellen scores most-retweeted photo ever in Samsung’s Oscars marketing stunt

Returning to host the Oscars for the second time, talk show host Ellen Degeneres made prominent display of a Samsung Galaxy Note 3 while taking selfie photos of herself among the stars. That

Share on LinkedIn Comment on this article Share with Google+ Published on: March 2nd, 2014 Brian Jackson

4 tips for marketers using Instagram

With all of the different social media platforms out there today, it's hard to know where you need to be to gain traction from your followers. But if you're in a business that's

Share on LinkedIn Comment on this article Share with Google+ Published on: February 19th, 2014 Candice So

Don’t expect a ‘slam dunk’ moment as a B2B social marketer

You could call it a slam dunk moment. Oreo has been the envy of many marketers since its Superbowl spontaneity led to social media stardom in February 2013. When power at the Superdome

Share on LinkedIn Comment on this article Share with Google+ Published on: February 19th, 2014 Brian Jackson

Before marrying, CIOs and CMOs need to go on a first date

The thought of walking down a neon-lit aisle of a Las Vegas chapel and exchanging vows officiated by an Elvis impersonator is likely enough to make any chief marketing officer (CMO) shudder. But

Share on LinkedIn Comment on this article Share with Google+ Published on: February 12th, 2014 Brian Jackson

Klout acquired by customer service firm: Recode

Klout, the social media scoring service that rates how influential individuals and businesses are based on their social networking engagement, has been acquired by San Francisco customer service firm Lithium Technologies, according to

Share on LinkedIn Comment on this article Share with Google+ Published on: February 11th, 2014 Brian Jackson

Digital leadership – the coming of the chief digital officer

In a recent presentation entitled “Taming the Digital Dragon” Gartner fellow and vice president Ken McGee revealed that although IT budgets would appear to remain flat again for the 13th year in a

Share on LinkedIn Comment on this article Share with Google+ Published on: February 11th, 2014 Jim Love

Predictive analytics: Where is the beef?

The last post I wrote defined three market segments: business intelligence, and big data to help frame a baseline of understanding. This blog post I wanted to continue our conversation and focus on

Share on LinkedIn Comment on this article Share with Google+ Published on: February 7th, 2014 Cindy Gordon


Good marketing is about creating memories, Yahoo Canada study finds

With all of the marketing campaigns out there, it's hard to make one that doesn't just stand out - it has to be one that people will want to remember. In an era

Share on LinkedIn Comment on this article Share with Google+ Published on: January 31st, 2014 Candice So

Canadians would sell all their data to a brand for $2,000: Microsoft

Canadians and other global consumers are getting more savvy about the idea that marketers want a piece of their personal data, and expect to see value in return for giving it up, according

Share on LinkedIn Comment on this article Share with Google+ Published on: January 30th, 2014 Brian Jackson