Ensighten launches SDK-less tool for marketers tweaking mobile apps

Ensighten, a U.S. startup allowing businesses to manage their own tags and track their data online, has released a new version of its Ensighten Mobile tool. What’s handy about the newest iteration of

Share on LinkedIn Comment on this article Share with Google+ Published on: July 8th, 2014 Candice So

4 reasons your brand’s social responsibility efforts are falling short

As a Procter & Gamble brand alumnus and 25-year marketer, I've seen a lot of brands - Crest, Vicks, HBC, Lotto 6/49 among them - trying to use causes and good works to

Share on LinkedIn Comment on this article Share with Google+ Published on: June 4th, 2014 Bret Conkin

3 reasons QR codes are a bad marketing idea

Modern marketers might face this question when designing a new campaign: Should I use a QR code? If you ask Scott Stratten, the president of UnMarketing and author of QR Codes Kill Kittens,

Share on LinkedIn Comment on this article Share with Google+ Published on: May 28th, 2014 Brian Jackson

CIO-CMO collaboration key to company modernization: roundtable

We've all heard of the concept of work-life balance and come to terms with the fact that technology has resulted in the blurring of the lines between time spent in the office and

Share on LinkedIn Comment on this article Share with Google+ Published on: April 24th, 2014 Brian Jackson

CASL destined to be challenged on grounds it violates Charter rights: lawyers

Canada's regulations to limit unwanted email messages from businesses have been four years in the making, but if organizations representing the business community get their way, it could unravel much faster than that.

Share on LinkedIn Comment on this article Share with Google+ Published on: March 24th, 2014 Brian Jackson

Ikea acknowledges CIO-CMO collaboration comes with ‘some assembly required’

What do you think the chief marketing officers at Sweden-designed furniture store Ikea and IT services firm Unisys have in common? Yes, both likely have great skill in the use of Allen keys,

Share on LinkedIn Comment on this article Share with Google+ Published on: March 13th, 2014 Brian Jackson

Forrester to executives: Let’s get digital

It's time for business executives to wake up and smell the digital coffee, Forrester Research says in a new report to be released on Monday. While a group of 1,254 global executives surveyed

Share on LinkedIn Comment on this article Share with Google+ Published on: March 7th, 2014 Brian Jackson


Microsoft woos marketers with Dynamics Marketing, Social Listening

ATLANTA - Not only is Microsoft Corp. getting ready to launch its newly branded marketing and social listening software offerings this spring, it's reworking its own marketing strategy to recognize the rising technology

Share on LinkedIn Comment on this article Share with Google+ Published on: March 5th, 2014 Brian Jackson

Ellen scores most-retweeted photo ever in Samsung’s Oscars marketing stunt

Returning to host the Oscars for the second time, talk show host Ellen Degeneres made prominent display of a Samsung Galaxy Note 3 while taking selfie photos of herself among the stars. That

Share on LinkedIn Comment on this article Share with Google+ Published on: March 2nd, 2014 Brian Jackson

4 tips for marketers using Instagram

With all of the different social media platforms out there today, it's hard to know where you need to be to gain traction from your followers. But if you're in a business that's

Share on LinkedIn Comment on this article Share with Google+ Published on: February 19th, 2014 Candice So

Don’t expect a ‘slam dunk’ moment as a B2B social marketer

You could call it a slam dunk moment. Oreo has been the envy of many marketers since its Superbowl spontaneity led to social media stardom in February 2013. When power at the Superdome

Share on LinkedIn Comment on this article Share with Google+ Published on: February 19th, 2014 Brian Jackson

Before marrying, CIOs and CMOs need to go on a first date

The thought of walking down a neon-lit aisle of a Las Vegas chapel and exchanging vows officiated by an Elvis impersonator is likely enough to make any chief marketing officer (CMO) shudder. But

Share on LinkedIn Comment on this article Share with Google+ Published on: February 12th, 2014 Brian Jackson

Klout acquired by customer service firm: Recode

Klout, the social media scoring service that rates how influential individuals and businesses are based on their social networking engagement, has been acquired by San Francisco customer service firm Lithium Technologies, according to

Share on LinkedIn Comment on this article Share with Google+ Published on: February 11th, 2014 Brian Jackson