Salesforce.com launches Wave, the ‘analytics cloud’

SAN FRANCISCO — Salesforce.com opened its annual Dreamforce conference on Monday by announcing a new product that capitalizes on the analytics software acquisitions it’s made in the past 14 months. Wave is Salesforce’s

Share on LinkedIn Comment on this article Share with Google+ Published on: October 13th, 2014 Brian Jackson

Zoho unveils new CRM suite for marketers

Zoho.com is launching a new customer relationship management (CRM) system for marketers, aiming to help them track leads from the beginning to the end of the marketing funnel. Headquartered in Pleasanton, Calif., Zoho.com

Share on LinkedIn Comment on this article Share with Google+ Published on: October 9th, 2014 Candice So

#ITBCMO: An ITBusiness.ca Twitter chat

Updated at 3:05 p.m. EST on Sept. 25: We just had a great Twitter chat on the role of today's CMO, with participants sparking a great conversation and sharing a lot of insights.

Share on LinkedIn Comment on this article Share with Google+ Published on: September 15th, 2014 Candice So

What the ALS Ice Bucket Challenge teaches us about content marketing

The ALS Ice Bucket challenge is a fantastic example of what happens when a silly meme is co-opted  in exactly the right way. It has all the elements of a perfect viral meme:

Share on LinkedIn Comment on this article Share with Google+ Published on: August 26th, 2014 Russel Cooke

Customer connections are key to the new marketing: VC Investor

I caught up with Katherine Barr, General Partner at Mohr Davidow Ventures and a panelist at this week's Grow Conference in Whistler.  In line with the conference theme of living in a connected

Share on LinkedIn Comment on this article Share with Google+ Published on: August 20th, 2014 Cheryl Sylvester

Monetate launches enterprise-style testing tool for smaller businesses

Monetate Inc. has launched a new testing tool for marketers working at smaller, growing businesses, aiming to help them move beyond basic testing products and to migrate to the kinds of tools marketers

Share on LinkedIn Comment on this article Share with Google+ Published on: August 20th, 2014 Candice So


Ensighten launches SDK-less tool for marketers tweaking mobile apps

Ensighten, a U.S. startup allowing businesses to manage their own tags and track their data online, has released a new version of its Ensighten Mobile tool. What’s handy about the newest iteration of

Share on LinkedIn Comment on this article Share with Google+ Published on: July 8th, 2014 Candice So

4 reasons your brand’s social responsibility efforts are falling short

As a Procter & Gamble brand alumnus and 25-year marketer, I've seen a lot of brands - Crest, Vicks, HBC, Lotto 6/49 among them - trying to use causes and good works to

Share on LinkedIn Comment on this article Share with Google+ Published on: June 4th, 2014 Bret Conkin

3 reasons QR codes are a bad marketing idea

Modern marketers might face this question when designing a new campaign: Should I use a QR code? If you ask Scott Stratten, the president of UnMarketing and author of QR Codes Kill Kittens,

Share on LinkedIn Comment on this article Share with Google+ Published on: May 28th, 2014 Brian Jackson

CIO-CMO collaboration key to company modernization: roundtable

We've all heard of the concept of work-life balance and come to terms with the fact that technology has resulted in the blurring of the lines between time spent in the office and

Share on LinkedIn Comment on this article Share with Google+ Published on: April 24th, 2014 Brian Jackson

CASL destined to be challenged on grounds it violates Charter rights: lawyers

Canada's regulations to limit unwanted email messages from businesses have been four years in the making, but if organizations representing the business community get their way, it could unravel much faster than that.

Share on LinkedIn Comment on this article Share with Google+ Published on: March 24th, 2014 Brian Jackson

Ikea acknowledges CIO-CMO collaboration comes with ‘some assembly required’

What do you think the chief marketing officers at Sweden-designed furniture store Ikea and IT services firm Unisys have in common? Yes, both likely have great skill in the use of Allen keys,

Share on LinkedIn Comment on this article Share with Google+ Published on: March 13th, 2014 Brian Jackson

Forrester to executives: Let’s get digital

It's time for business executives to wake up and smell the digital coffee, Forrester Research says in a new report to be released on Monday. While a group of 1,254 global executives surveyed

Share on LinkedIn Comment on this article Share with Google+ Published on: March 7th, 2014 Brian Jackson