Articles By Tibor Shanto

Building value with content

Sales and marketing jargon and buzzwords do have a purpose.  In the same way members of a tribe can communicate complete concepts with a few well-chosen words and gestures, so too can players

Published on: December 18th, 2019 Tibor Shanto

How to be become your customers’ emotional favourite

B2B is not one size fits all; not everyone is a buyer no matter how hard we wish. Yet revenue teams (marketing and sales), continue to operate as though “buyers” were a singular

Published on: October 25th, 2019 Tibor Shanto

How technology can ruin trust in a relationship

Technology continues to change the interplay between B2B sellers and B2B buyers. One important element is the amount of data created by both parties in the process of a B2B purchase or sale.

Published on: October 20th, 2014 Tibor Shanto

Millennial sales pros driving ‘bring your own app’ trend

It wasn’t too long ago that companies were grappling with the reality of bring your own device (BYOD), and while not everyone has come to terms with that trend, we now have yet

Published on: October 2nd, 2014 Tibor Shanto