Leadership Archives - Page 4

Digital marketing tips from the CMOs of McDonald’s and Comedy Central

How would you run the marketing campaign for the roll out of a new Happy Meal toy? What about selling a new host for a popular and influential late night TV show? If

Published on: April 1st, 2016 Brian Jackson

Toronto’s Mayor hopes to draw back tech talent, VC money from Silicon Valley trip

Toronto Mayor John Tory doesn't shy away from describing his upcoming visit to Silicon Valley as promotional - after all, that's exactly what the local tech community could use right now, he says.

Published on: March 30th, 2016 Brian Jackson

Tech industry cheers as 2016 federal budget includes support for STEM training, digital infrastructure

Canada's technology industry can look forward to the federal government investing half a billion dollars' into the country's digital infrastructure, more than $70 million into workforce training, increased startup funding and support -

Published on: March 22nd, 2016 Eric Emin Wood

Microsoft Canada and ICTC release national digital talent strategy

Sweeping changes to education, government policy, and the private sector alike will be needed if Canada's IT industry is to have a leading role in the rapidly evolving digital economy, according to a

Published on: March 10th, 2016 Eric Emin Wood

Tech giants featured on 10th annual ‘World’s Most Ethical Company’ list

Many familiar tech brands are included on the 10th annual World's Most Ethical Companies list, released by Scottsdale, Ariz.-based Ethisphere Institute. It only takes watching the nightly news to understand why the organization

Published on: March 7th, 2016 Brian Jackson

Facts show women making progress in the tech industry [infographic]

Just in time for International Women's Day, some good news when it comes to women working in the tech industry - it's becoming a lot more common to see women employees at some

Published on: March 7th, 2016 Brian Jackson

Yahoo, Weight Watchers, Globe and Mail sages share analytics insights in webinar

If the modern content creator feels like they’re drowning in a sea of customer data, that’s because they are – companies and their marketing departments have more opportunities to track, measure, amplify, optimize

Published on: February 24th, 2016 Christine Wong

4 ways the Liberals’ 2016 budget could help Canada’s tech industry

As Department of Finance staff toil away in Ottawa to deliver the Liberal party's first federal budget under Justin Trudeau, many in the tech industry are waiting with bated breath to see what,

Published on: February 17th, 2016 Eric Emin Wood

What surprises could the Liberals’ 2016 budget hold for Canada’s tech industry?

When Finance Minister Bill Morneau delivers the Liberal government’s long-awaited federal budget for 2016, there will be more than a few high-profile industries, including tech, anxiously watching to see how it might affect

Published on: February 16th, 2016 Eric Emin Wood

How social intelligence can help you develop better marketing strategies

When it comes to advertising in the Internet age, it's not the size of your audience that counts, but how well you connect with them - and social intelligence is one of the

Published on: February 5th, 2016 Eric Emin Wood

Industry associations join forces to create intelligent packaging council

Two Canadian industry associations, one representing printable electronics, the other representing packaging companies, have joined forces to create the Intellipack Leadership Council, a group of 11 executives who will collaborate on strategies to

Published on: February 3rd, 2016 Eric Emin Wood

Compass shares lessons learned from Hong Kong’s startup eco-system

Hong Kong holds great potential to become a hotbed for startups in the FinTech and Internet of Things space, but a lack of technical talent and a culture of negativity towards entrepreneurialism is

Published on: January 28th, 2016 Brian Jackson

New survey highlights the reasons that women stay out of the tech industry

That women represent a minority of executives, business owners, and employees in the tech industry is a reality that's become so ingrained it barely needs citing - and an ongoing Stanford University-led study

Published on: January 22nd, 2016 Eric Emin Wood

Square Canada appoints Silicon Valley veteran as new head

Square Canada has a new head after announcing the appointment of Cathy Vigrass, a veteran of Silicon Valley and most recently being based at Sosh, an online activity concierge. Vigrass has also worked

Published on: January 19th, 2016 Brian Jackson

Justin Trudeau helps open Google Canada’s new R&D headquarters

Prime Minister Justin Trudeau stepped into Google Canada's new Kitchener, Ont.-based office for a morning of playing with 3D printers, leading students on a virtual reality tour of Parliament Hill, playing video games,

Published on: January 14th, 2016 Brian Jackson