Internet ad revenue narrowing lead with TV ads, IAB report finds

Revenue from Internet advertising has grown to the point where it’s neck-to-neck with TV advertising, according to a new report from the Interactive Advertising Bureau (IAB) of Canada. In 2012, Canadian Internet ad

Published on: September 25th, 2013 Candice So

BevyUP boosts e-commerce conversion 37 per cent with social embedding

BevyUp, a U.S. company serving online retailers by giving them insights on social media, has just added two fashion retailers to its roster of customers – Amrita Singh, a jewellery designer, and Vanessa

Published on: September 23rd, 2013 Candice So

Stick to the basics of marketing, even online

Newsflash - the avenues and methods of marketing may be changing, but what isn't changing is the fundamentals behind it. At least, that's what William Mougayar of StartupManagement.org is saying. He writes right

Published on: September 17th, 2013 Candice So

Marketers get a tailored, touch-optimized dashboard with Adobe Target

Adobe Systems Inc. has done a massive overhaul of its Adobe Target program, aimed at marketers and now allowing them to instantly launch tests and make changes to their content through one touch-based

Published on: September 12th, 2013 Candice So

Staples ‘back to school’ survey touches on tech trends

It's that time of the year when students begin their academic activities. When we talk about school, we cannot ignore school supplies and technology. Staples conducted a detailed survey on back to school

Published on: September 3rd, 2013 Wolston Lobo

Four possible future outcomes of digital marketing

With all of the emails, texts, and social media posts going into digital marketing everyday, consumers may be suffering from marketing fatigue – and your business’ marketing strategies may be to blame. That’s

Published on: August 20th, 2013 Candice So

Adobe Marketing Cloud unifies several products into one big, social dashboard

Marketers using Adobe Systems Inc. for their social media campaigns will now be able to do it all on one dashboard, as Adobe is releasing updates to its Marketing Cloud program today. Right

Published on: July 18th, 2013 Candice So

Toronto-based online marketplace adds free ticket manager app

Users of online marketplace Uniiverse will soon have a new tool in their web commerce arsenal – online ticketing. A Toronto-based startup, Uniiverse operates an online marketplace where users can buy and sell

Published on: June 7th, 2013 Jeff Jedras

Beware of legal landmines when diving into online rental space biz

Online classified sites such as Craigslist and Kijiji have made it very easy for small entrepreneurs market goods and services on the Internet. These two very popular sites along with many others specifically

Published on: May 28th, 2013 Monica Goyal

Facebook paid status now live

Earlier this month, we heard reports that Facebook was gearing up to add a new paid "highlight" feature to give your status updates some increased visibility on users' news feeds. Now it appears

Published on: May 30th, 2012 Kevin Lee

Why your business still needs a newsletter

Marketing gurus pushed email newsletters hard back in the days before social networking. If you believe everything you read online these days, you'd think that Facebook, Twitter, Google+, and other Web 2.0 services

Published on: May 4th, 2012 Angela West

New Facebook Pages now more like Timeline

Facebook will be releasing a redesigned Facebook Pages that will feature tools similar to those used by Timeline, the profile layout change introduced by the social networking site last September. Facebook Pages is

Published on: February 29th, 2012 ITBusiness Staff

Location-based marketing poised for mass adoption

Don't panic if you see more people waving their smartphones at billboards and TV screens these days. They're not crazy – but they are part of a location-based marketing (LBM) craze that's on

Published on: February 17th, 2012 Christine Wong

Vengeo offers ‘Swiss Army knife’ of Web publishing tools

Imagine a tool that lets you create a Web site, post blogs, host online meetings, create online communities, hold e-learning seminars, and conduct online surveys.A Toronto-based social media company is offering marketing professionals,

Published on: February 15th, 2012 Nestor Arellano