Anti-Spam law: Staying out of ‘The Freezer’ with your e-mail campaigns

While they're celebrating Canada Day this year, e-mail marketers may also be feverishly reviewing their e-mail lists to make sure they comply with a tough new anti-spam law. Although there have been questions

Published on: January 19th, 2012 Nestor Arellano

Facebook Timeline: four ways to keep your privacy in tact

Facebook's new Timeline layout isn't available yet for businesses and Facebook hasn't announced plans to move pages over to the new layout, but that doesn't mean it doesn't affect you or your business.Timeline

Published on: January 4th, 2012 David Daw

Online behavioural advertising is ‘downright creepy’, Privacy Commissioner says

Don't use Web bugs, zombie cookies, pixel hacks and the like. Individuals must be informed if their personal information is being collected or their online behaviour is being tracked. And above all, keep

Published on: December 6th, 2011 Nestor Arellano

Marketing lessons from my shoes

By Andrew Berthoff I recently purchased new shoes online. I like to support local companies, and I always look for things distinct, so I returned to shop at John Fluevog. I don’t often

Published on: September 27th, 2011 Andrew Berthoff

Five SEO facts hidden in your domain name

by Krista LaRiviere When Google crawls your web site to index and rank your content it has to start somewhere. That somewhere is the front door to your site – your domain name.

Published on: September 21st, 2011 ITBusiness Staff

Office cleaners use SEO tools to stop being swept under the carpet

A weak online marketing strategy was holding back Jan-Pro-Canada Inc., a Scarborough, Ont.-based office cleaning firm from realizing its full potential. But the timely deployment of a suite of search engine optimization (SEO)

Published on: September 21st, 2011 Nestor Arellano

Ballet, Opera master the art of discount sales with PriceWhispers

Do you find tickets to the ballet gliding out of reach? Are seats to the opera slightly beyond your range? Wouldn't it be great if there were some way you could “negotiate” ticket

Published on: April 5th, 2011 Nestor Arellano

Welcome to Rebecca Black’s Friday

By Nestor E. Arellano Who says you can’t buy fame in the social net? Well I did, last year. And I guess I’m having crow for dinner. Tens of thousands of teenagers on

Published on: March 18th, 2011 Nestor Arellano

How to bear with Google’s Panda update

Have you suddenly realized that your business, which previously appeared on the front page of a Google search on your area of expertise, has suddenly dropped off the face of the computer screen?

Published on: March 14th, 2011 Nestor Arellano

Yellow Pages 360 helps SMBs create Web presence

Yellow Pages Group in Canada is rounding out its service offerings for small and medium sized businesses (SMBs) with the recent launch of Yellow Pages 360 Degree Solution.The new business-to-business campaign which launched

Published on: March 3rd, 2011 Nestor Arellano

Location-based marketing: size doesn’t matter

Very few people actually use location-based marketing, but size doesn't matter in the space, according to a study released by the Pew Internet and American Life Project.The survey follows the heels of Facebook's

Published on: November 8th, 2010 Tony Bradley

Video Blog: Keeping the Canada in your ad copy

My kids and I used to play this game every time we watch movies on TV. We try to spot the visual cues that would give away whether or not the flick was shot

Published on: October 6th, 2010 Nestor Arellano

Embrace Canadian identity with dot-ca address, ad guru says

Canadian businesses should capitalize on their “unique” Canadian character and take advantage of the good reputation of dot-ca domain names have in the online market space, according to advertising guru Terry O'Reilly.“Every product

Published on: September 30th, 2010 Nestor Arellano

Insurance brokers need more Facebook friends, say experts

Fast-paced technology changes and social networking trends such as using Facebook for business have many Canadian insurance brokers in a quandary. “Brokers are having a difficult time adopting to technology because change is

Published on: September 29th, 2010 Nestor Arellano