Oracle marketing cloud shows first fruits of Eloqua acquisition

Oracle Corp. has released a solution integrating Oracle Social Relationship Management with Oracle Eloqua, the fruits of its acquisition of Toronto-based Eloqua Corp. back in December 2012.

On Sept. 23, Oracle debuted its new Eloqua-integrated solution at Oracle OpenWorld in San Francisco, Calif. The solution is touted as providing social analytics, tracking, publishing, and custom targeting for marketers who want to reach out to their audiences.

Oracle is also calling it the “only fully integrated” marketing solution, combining digital and social marketing into one unified platform.

With more ways to track social media via social link tracking technology and third-party analytics, marketers have access to better lead generation. They can also integrate campaign identities, with Oracle Eloqua content being tagged, tracked, and analyzed across social networks.

Marketers are also able to promote their social content more easily with a feature called “Smart Create a Post,” which lets them quickly promote online and offline content with automated, one-click publishing. Content can go straight to Facebook, Google Plus, and YouTube, making the publishing process more efficient for marketers targeting multiple social channels.

And with custom audience creation, marketers can use social networks to pursue the right audience with their content by using real-time, hyper-targeted campaigns.

“To deliver a consistent and compelling customer experience across all touch points, marketers need a complete digital marketing solution that can track, understand and analyze marketing and social interactions at scale,” said Meg Bear, group vice-president of Oracle Cloud Social Platform, in a statement.

“By delivering a seamless integration between Oracle Social Relationship Management and Oracle Eloqua, Oracle Marketing Cloud is marrying the best of social with the best of digital marketing automation.”

The solution is now available in Canada. Pricing hasn’t been finalized, but Oracle Eloqua is tiered according to basic service for $2,000 for 10 marketing users and $4,000 for standard service for 50 users. Companies looking for enterprise-grade service can contact Oracle Eloqua sales for quotes.

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Candice So
Candice So
Candice is a graduate of Carleton University and has worked in several newsrooms as a freelance reporter and intern, including the Edmonton Journal, the Ottawa Citizen, the Globe and Mail, and the Windsor Star. Candice is a dog lover and a coffee drinker.

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