Tesla is apparently being sabotaged, Uber is testing a new feature that lets passengers wait for cheaper fares, and Facebook is putting autoplay video ads in your private messages. First up from LinkedIn
From dull, keyword-heavy texts to meaningless blog posts only written in the interest of garnering “likes,” content marketing has gone through various phases over the years, and some of them have been pretty
That Canadians prefer looking at online ads over traditional advertising is hardly groundbreaking news, but a new study suggests that traditional online advertising doesn't really sustain their interest either. According to the survey,
Published on: June 22nd, 2016
Eric Emin Wood
@ericewood
As consumers flit between traditional and mobile devices with increasing frequency (or use both at the same time), a personalized, "seamless" approach that follows users from one medium to the next is becoming
Published on: May 13th, 2016
Eric Emin Wood
@ericewood
Though social media networks such as Facebook and Instagram play an increasingly central role in the marketing efforts of many companies, those marketing efforts play an equally central role in social networks' revenue
Published on: April 25th, 2016
Eric Emin Wood
@ericewood
A new Facebook feature allows publishers to reach audiences who are specifically interested in such narrow subjects as "computer servers" and "digital data" with their posts without alienating the ones who might enjoy
Published on: February 8th, 2016
Eric Emin Wood
@ericewood
Marketers that love nitty-gritty data details that help them squeeze every last percentage point out of that conversion funnel will want to read up on a new study from AOL Platforms. Using online
If you've ever hesitated to fill out an online form with your email address in exchange for nabbing a great offer, then you'll understand the idea behind Dodoname, self-described as the "world's first
When Facebook Inc. tweaked its algorithms in 2012, there was a lot of consternation among marketers. After the algorithm changes, brands weren’t able to get nearly as many views on their posts without
Published on: August 18th, 2014
Candice So
@candice_so
For marketers and advertisers setting up display ads, here's a thought: "You can have it fast, cheap, or good, but not all three." That's in a piece today from Jamie Elden for Ad
Published on: August 18th, 2014
Candice So
@candice_so
For digital marketers based in Canada, one of the top conference hotspots has got to be Toronto. That’s no surprise, given this is the country’s largest city by population, but with a slew
Published on: August 8th, 2014
Candice So
@candice_so
It goes without saying that digital marketers should be on social – but have you ever peeked into the accounting department to see whether they’re tweeting? While the stereotype may be that financial
Published on: July 22nd, 2014
Candice So
@candice_so
This is the third story in a series of articles, which will look at different software solutions to help marketers comply with Canada’s Anti-Spam Legislation (CASL). While CASL came into force on July
Published on: July 15th, 2014
Candice So
@candice_so
This is the second story in a series of articles, which will look at different software solutions to help marketers comply with Canada’s Anti-Spam Legislation (CASL). While CASL came into force on July
Published on: July 12th, 2014
Candice So
@candice_so