How content marketing can boost your event

With so many different streams of marketing out there, it's hard for businesses to know what approach will work best and resonate most with their customers.  One of the most popular ones in

Published on: April 21st, 2014 Candice So

The Hunger Games of digital marketing: Adobe versus Salesforce

If you're the least bit familiar with The Hunger Games, Suzanne Collins' popular young adult book-turned-movie franchise, you know the plot follows a teenage girl sentenced to a fight to the death with

Published on: April 17th, 2014 Candice So

IBM acquires Silverpop to add to its marketing automation arsenal

IBM Corp. is scooping up Silverpop Systems Inc., a marketing automation software provider based in the U.S., as part of its bid to bolster its marketing offerings. It did not disclose the terms

Published on: April 11th, 2014 Candice So

Thirdshelf’s luxury shopping experience of the future

Last week, we had a chance to tour the Retail Collective, a set of startups and technologies for retailers looking to lure consumers back to physical stores, instead of losing sales to e-commerce

Published on: March 17th, 2014 Candice So

Bridging the digital and physical worlds, one Hot Wheels car at a time

With its soaring, twisting orange and blue pieces of track, arcing around to allow tiny cars to surge down its plastic freeways, it’s easy to imagine why Hot Wheels Canada's new Ultimate Track

Published on: March 13th, 2014 Candice So

Touring “the store of the future”

Last week, we had the chance to tour the Retail Collective, a prototype of what a physical store might look like someday, using interactive technology to draw customers in and to give them

Published on: March 11th, 2014 Candice So

ThirdShelf giving SMB retailers an end-to-end mobile experience

Two years ago, Antoine Azar was working at the mobile strategy company he founded and headed, Mobilogie Inc., when he saw a gap in what was available for marketers and retailers working for

Published on: March 5th, 2014 Candice So

Retail to go from ‘distributing product to distributing experiences’

Last week, The Atlantic ran a story about how the traditional, brick and mortar store is now dead, pointing to former gadget giant RadioShack as the perfect example of what happens when retail

Published on: March 5th, 2014 Candice So

Oracle buys BlueKai, builds out data for its marketing platform

Oracle Corp. is buying data management platform BlueKai Inc. for an undisclosed sum, though Dan Primack of Fortune reports the amount could be around $400 million. Announcing its plans for acquiring BlueKai today,

Published on: February 24th, 2014 Candice So

#FollowFriday – startups, digital marketing, and Internet privacy

For today's edition of our #FollowFriday post, we've rounded up a list of three people whose tweets are retweet-worthy. Whether they tweet on startups, digital marketing techniques, or advocate for a free Internet,

Published on: February 20th, 2014 Candice So

4 tips for marketers using Instagram

With all of the different social media platforms out there today, it's hard to know where you need to be to gain traction from your followers. But if you're in a business that's

Published on: February 19th, 2014 Candice So

Flixel launches moving picture tool for Mac

Two years ago, Flixel Photos Inc. was riding the wave of consumer photo apps and social sharing. Like many other startups out there, it wanted to create the next big Instagram – so

Published on: February 14th, 2014 Candice So

#FollowFriday – 3 people to follow in marketing, 3D tech, and privacy

For today's edition of our #FollowFriday post, we've rounded up a list of three people whose tweets are retweet-worthy. Whether they tweet on marketing and leadership, 3D technology, or privacy and security, these

Published on: February 6th, 2014 Candice So

Google Street View, brought indoors

When Google Inc. first brought Street View to its Maps service in 2007, it was a novelty. By now, most people are familiar with Google Street View, where users can go to Google

Published on: February 4th, 2014 Candice So