Advertisers are cookie monsters when it comes to impressions, study finds

When it comes to counting up the number of impressions generated through digital marketing campaigns, it appears not all users are created equal – at least, not in the eyes of advertisers. In

Published on: November 11th, 2013 Candice So

For marketing success, salespeople and marketers need to work together

With so many new tools and new ways of tracking marketing campaigns nowadays, it's just not good enough for digital marketers to just give an account of their campaign performance. Beyond just how

Published on: November 8th, 2013 Candice So

Five digital marketing metrics worth watching

http://www.slideshare.net/ValaAfshar/50-digital-marketing The pressure's always on for digital marketers to prove their campaigns are working, whether that's through engagement, conversions, or just under the general heading of ROI. In a slideshow posted on Slideshare,

Published on: November 7th, 2013 Candice So

Adobe adds mobile services for marketers

In its latest round of updates, Adobe Systems Inc. is adding yet another slate of new features to its Adobe Marketing Cloud – this time, building out its mobile services for Adobe Analytics

Published on: November 7th, 2013 Candice So

Where CMOs and CIOs overlap

With data having more and more influence on how businesses make decisions, CMOs will gain more influence in the C-suite - with their role overlapping CIOs. According to an often-cited Gartner Inc. report

Published on: November 4th, 2013 Candice So

How you can use big data to answer the big questions

Big data might be a flashy industry watchword, but marketers can make use of it in practical ways – that is, if they pay attention to the “signals of demand.” At least, that’s

Published on: October 25th, 2013 Candice So

3 tips on using Facebook for Business, with Indochino

When Indochino Inc. first began doing cross-country popup shows in November 2011, it wanted to reach out to a very specific group of people – young professional men who are interested in pairing

Published on: October 25th, 2013 Candice So

Marketing with Twitter: Kirstine Stewart at Digital Day 3D

When Twitter Inc. announced it was setting up shop here in Canada back in April, that was a doozy of a news item. But equally big was the statement it released simultaneously –

Published on: October 23rd, 2013 Candice So

Three tips for smart digital marketing

When it comes to digital marketing, there’s a lot more to it than just posting on Facebook, tweeting via Twitter, or shooting creative videos for YouTube. There is a whole slew of creative

Published on: October 22nd, 2013 Candice So

Marketo rolls out automated email system for marketers

Marketers have yet another way to email their customers through Marketo Inc.’s latest tool, Dialog Edition. The best part? Dialog Edition sends emails automatically on their behalf. Yesterday, Calif-.based Marketo announced it’d be

Published on: October 18th, 2013 Candice So

Cisco uses Facebook check-in for WiFi hotspot access

Visitors to Toronto's Evergreen Brick Works event venue and conservation area who want to make use of the free Wi-Fi network available won't type in a password to get online - instead, they

Published on: October 3rd, 2013 Candice So

Decoding CASL – Responding to easyDNS

We've been talking a lot about Canada's Anti-Spam Legislation (CASL) lately. This piece of legislation will affect how Canadian organizations send electronic messages to consumers, including email, voice, text, and sound missives -

Published on: October 2nd, 2013 Candice So

Three things digital marketers should know, according to Kiip’s Brian Wong

Marketing doesn’t have to be all about ads - at least, that's according to Brian Wong, the co-founder and CEO of Kiip, a mobile rewards network. Instead of serving up ads, the startup

Published on: October 1st, 2013 Candice So

Oracle marketing cloud shows first fruits of Eloqua acquisition

Oracle Corp. has released a solution integrating Oracle Social Relationship Management with Oracle Eloqua, the fruits of its acquisition of Toronto-based Eloqua Corp. back in December 2012. On Sept. 23, Oracle debuted its

Published on: September 26th, 2013 Candice So