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Data & Analytics

Marketing gets personal at CIBC with big data push

Christine Wong -
Thanks to analytics, Canadian Imperial Bank of Commerce (CIBC) has a much better idea of where its travel rewards program customers are headed these...

#FollowFriday – 3 people embracing digital shifts

Candice So -
Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the...

How CBC tracks cross-media audience reach for Olympics, World Cup content

Christine Wong -
The CBC reached 86 per cent of the Canadian population with its broadcasts of the World Cup - but not everyone was watching it...

Salesforce.com launches Wave, the ‘analytics cloud’

Brian Jackson -
SAN FRANCISCO — Salesforce.com opened its annual Dreamforce conference on Monday by announcing a new product that capitalizes on the analytics software acquisitions it’s...

Quri offers Impact on retail promotions

Dave Webb -
Retail intelligence company Quri Inc. on Wednesday announced the availability of Impact aimed at measuring the performance of in-store promotions for consumer packaged goods...

Big decisions are gut decisions, despite big data

Dave Webb -
Despite the fact that executives have access to more data and analytical power than ever before, they're still going on gut feelings for strategic decisions,...

9 out of 10 businesses find big data useful: Accenture report

Brian Jackson -
Big data is becoming a more important weapon in businesses’ arsenals, with a survey finding 92 per cent of big data users are happy...

#FollowFriday – 3 analysts in big data and mobile

Candice So -
Every Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow'...

Hangout with Kayak.com’s CTO Giorgos Zacharia

Brian Jackson -
Kayak.com is the ultimate travel comparison site - users can find the cheapest flight between two points, compare hotel rates, find car rentals, and...

Discover the value of analytics [sponsored]

IT World Canada Staff -
In this video, hosted by Jim Love, CIO of IT World Canada, we hear from marketing and technology leaders as they share their perspectives...

Exit interview: Ann Cavoukian leaves privacy watch dog role to lead Ryerson’s big data institute

Brian Jackson -
In the 15 years that Ann Cavoukian has been the Ontario Information and Privacy Commissioner, the very definition of privacy itself has evolved with...

Big data and self-service – A Q&A with Information Builders’ Jake Freivald

Candice So -
With business intelligence driving more and more decisions within companies both large and small, New York-based Information Builders has been working to give its...

How Torstar Digital is making use of its data

Candice So -
ORLANDO – For a digital marketer, the sight of a chart or a graph showing data on how a campaign is doing is nothing...

Information Builders providing ‘self-service’ analytics

Candice So -
Updated on June 12 at 11:55 a.m. ET with analyst comments. ORLANDO - Information Builders has launched a new way for businesses to analyze...

SAP upgrades HANA and forges new cloud partnerships

Brian Jackson -
SAP doubled down on HANA as its future technology platform for running all of its own applications, plus integrating with partners and customers as...
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IT World Canada fights for survival

Jim Love -
Facing an unprecedented crisis, IT World Canada, a beacon...

Only 23 per cent of Canadians have a healthy relationship with work; AI can help, says HP

Ashee Pamma -
Artificial intelligence can be the key to unlocking better...
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