In the very near future, the data collected from people during an online or offline activity may be more important than the the activity itself.

John Ellis is an expert in Big Data and how it is changing the business models of the world’s leading companies in various sectors such as transportation, telecommunications, government, and home building. From 2012 to 2014, Ellis was the global technologist of Ford Motor Company and also the head of the Ford Developer Program. Prior to that, he was with Motorola Inc., where he delivered wireless software products and services to the mobile industry.

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