Here’s why you should give away free stuff to make sales

Giving away stuff for free might seem counterintuitive – but for Marie Chevrier, it’s actually a practical business strategy that carries big payoffs in the long run. Chevrier is the founder and CEO

Share on LinkedIn Comment on this article Share with Google+ Published on: November 20th, 2014 Candice So

SAP launches tool for marketers using Facebook

SAP SE has launched a new product for marketers, tapping directly into Facebook’s Custom Audiences feature to target people on the social network. On Monday, SAP said it would be rolling out its

Share on LinkedIn Comment on this article Share with Google+ Published on: November 13th, 2014 Candice So

#FollowFriday – 3 people embracing digital shifts

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on the people

Share on LinkedIn Comment on this article Share with Google+ Published on: October 30th, 2014 Candice So

Zoho unveils new CRM suite for marketers

Zoho.com is launching a new customer relationship management (CRM) system for marketers, aiming to help them track leads from the beginning to the end of the marketing funnel. Headquartered in Pleasanton, Calif., Zoho.com

Share on LinkedIn Comment on this article Share with Google+ Published on: October 9th, 2014 Candice So

Seal unveils ‘Google for derivatives’ tool for financial contracts

Seal Software Ltd., a company dedicated to helping businesses find contracts buried in their databases, is moving into the financial sector with a new tool. Based in the U.S., the company specializes in

Share on LinkedIn Comment on this article Share with Google+ Published on: September 17th, 2014 Candice So

9 out of 10 businesses find big data useful: Accenture report

Big data is becoming a more important weapon in businesses’ arsenals, with a survey finding 92 per cent of big data users are happy with its business outcomes. In a report released last

Share on LinkedIn Comment on this article Share with Google+ Published on: September 15th, 2014 Brian Jackson

Content Raven repurposes data security tool for content marketing

Content Raven, a Massachusetts-based file storage company, has released a new marketing analytics tool geared towards content marketers – something of a departure from its original focus on file security. Right now, Content

Share on LinkedIn Comment on this article Share with Google+ Published on: September 4th, 2014 Candice So

Brave ‘now’ world: Everything predictive and connected

As humans, we have an insatiable appetite for deriving insights from data. With the intensification of big data and the promise of connecting the dots, our hunger for meaningful insights is greater than

Share on LinkedIn Comment on this article Share with Google+ Published on: September 2nd, 2014 Cindy Gordon

Monetate launches enterprise-style testing tool for smaller businesses

Monetate Inc. has launched a new testing tool for marketers working at smaller, growing businesses, aiming to help them move beyond basic testing products and to migrate to the kinds of tools marketers

Share on LinkedIn Comment on this article Share with Google+ Published on: August 20th, 2014 Candice So

Nuix’s data visualizations tool highlights security threats in graphic form

With all of the data constantly flooding our screens, sometimes we need ways to make sense of what we’re seeing. That’s where data visualizations can come in handy – and in an industry

Share on LinkedIn Comment on this article Share with Google+ Published on: August 19th, 2014 Candice So

#FollowFriday – 3 analysts in big data and mobile

Every Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on analysts, or the

Share on LinkedIn Comment on this article Share with Google+ Published on: August 14th, 2014 Candice So

Marin integrates with DataSong to give marketers online and offline insights

San Francisco-based Marin Software has announced its latest partner – DataSong, an analytics company that provides a solution for revenue attribution and customer targeting. Marin Software provides a revenue acquisition management platform, which

Share on LinkedIn Comment on this article Share with Google+ Published on: July 23rd, 2014 Candice So

Copy Xerox’s data analysis model for hiring success

By Chris Hebert, TechnologyAdvice Hiring people is about people, right? That may be true, but, in a sense, when you are hiring many people in a relatively short span of time, each of

Share on LinkedIn Comment on this article Share with Google+ Published on: July 16th, 2014 Michael Cayley

Ensighten launches SDK-less tool for marketers tweaking mobile apps

Ensighten, a U.S. startup allowing businesses to manage their own tags and track their data online, has released a new version of its Ensighten Mobile tool. What’s handy about the newest iteration of

Share on LinkedIn Comment on this article Share with Google+ Published on: July 8th, 2014 Candice So