Beefing up your analytics bench strength

Access to useful data is cheaper than ever before, but many companies are finding it difficult to generate business value from the increasing information flow. The number of organizations that report obtaining competitive

Published on: May 1st, 2015 Nestor Arellano

Can big data reinvent consumer loans for Canadians?

What are the borrowing options for middle class Canadians today? The spotty customer service, hidden fees and slow turnaround of traditional bank loans? The ultra high rates of credit cards or payday loan

Published on: April 24th, 2015 Bret Conkin

Microsoft buys Toronto mobile business intelligence vendor

Microsoft Corp. announced Tuesday that it’s rounding out its mobility strategy around business intelligence with the acquisition of a Canadian vendor. The company confirmed that it has acquired Datazen Software, a Toronto-based developer of

Published on: April 14th, 2015 Jeff Jedras

Was Gordie Howe or Wayne Gretzky the better player? Ask SAP

National Hockey League teams are embracing analytics for a competitive edge and now fans will get a small taste, thanks to a new partnership between the NHL and German business software vendor SAP

Published on: February 23rd, 2015 Jeff Jedras

Apple and IBM launch 10 apps for the enterprise

Apple Inc. and IBM Corp. have launched the first 10 apps born from a partnership announced this summer, unveiling enterprise-grade apps for businesses in finance, retail, air travel, telecommunications, and so on. Dubbed

Published on: December 10th, 2014 Candice So

Marketing gets personal at CIBC with big data push

Thanks to analytics, Canadian Imperial Bank of Commerce (CIBC) has a much better idea of where its travel rewards program customers are headed these days. Not the destinations they’re heading to on accumulated

Published on: November 27th, 2014 Christine Wong

How the Canadian workforce will change by 2020

Believe it or not, we're almost halfway through the decade with 2015 being right around the corner. Put in that way and trying to predict what challenges companies will face with the Canadian

Published on: November 26th, 2014 Brian Jackson

CMO Digital: Shoppers with smartphones and the CBC’s World Cup analytics

Welcome to the third episode of CMO Digital, the video podcast that seeks to save you the time it takes to stay on top of the latest online marketing news and insights every week.

Published on: November 6th, 2014 ITBusiness Staff

Salesforce.com launches Wave, the ‘analytics cloud’

SAN FRANCISCO — Salesforce.com opened its annual Dreamforce conference on Monday by announcing a new product that capitalizes on the analytics software acquisitions it’s made in the past 14 months. Wave is Salesforce’s

Published on: October 13th, 2014 Brian Jackson

Quri offers Impact on retail promotions

Retail intelligence company Quri Inc. on Wednesday announced the availability of Impact aimed at measuring the performance of in-store promotions for consumer packaged goods (CPG) retailers. Impact performs real-time analysis of store conditions data

Published on: October 3rd, 2014 Dave Webb

Big decisions are gut decisions, despite big data

Despite the fact that executives have access to more data and analytical power than ever before, they're still going on gut feelings for strategic decisions, according to a recent survey by the Economist Intelligence

Published on: October 3rd, 2014 Dave Webb

Google Analytics adds industry benchmarking feature

Most marketers accept that Google Analytics provides must-use data points that give feedback on marketing efforts and can help shape an ongoing online effort. The problem with it is that for all the

Published on: September 19th, 2014 Brian Jackson

4 things to consider before you install IP video surveillance

Back in August, we started examining the Top 10 issues and trends affecting IP surveillance. In our first installment, we looked at bandwidth, storage, and security issues; our second dealt with hardware issues,

Published on: September 5th, 2014 Robert Moore

What you need to harness the power of digital marketing

In my previous blog, I discussed the three trends dominating consumer driven marketing. In this post, I’ll be discussing how to best structure your digital marketing to gain the highest potential return on

Published on: August 14th, 2014 David Rosenfeld