New CenturyLink service adds marketing analytics to venue-based Wi-Fi

Canadians love their free Wi-Fi, and are willing to provide personal data in exchange for incentives - so why not combine the two? Location-Based Analytics, the new software as a service (SaaS) released

Published on: July 11th, 2016 Eric Emin Wood

Convert your big data into beautiful graphics with Google’s Data Studio tool

Big data might represent an unparalleled opportunity for your company to track, analyze, and build future projects around its achievements, but it’s hard to reap the benefits if you can’t present the results

Published on: July 7th, 2016 Eric Emin Wood

Relying on human judgment for business decisions a costly mistake, PwC says

Big data gives enterprises an unprecedented opportunity to streamline their operations, increase revenue, and plan for the future, but few businesses are taking advantage, both in Canada and abroad, according to a new

Published on: June 29th, 2016 Eric Emin Wood

Wearable tech not enough to help Warriors defeat Cavaliers

While the Cleveland Cavaliers may have bested the Golden State Warriors in an exciting game 7 this week, the Warriors had an outstanding regular season fueled partially by a high-tech approach to training. Golden

Published on: June 22nd, 2016 Jackie Atkins

Big data tips from MLSE’s ‘analytics coach’

Jonathan Carrigan manages one of Maple Leaf Sports and Entertainment’s most important teams. Although properties owned by Canada’s largest sports conglomerate include the Maple Leafs, Raptors and Toronto FC franchises, Carrigan oversees the company’s

Published on: June 14th, 2016 Christine Wong

SaaS platform Visier crunches your HR numbers so you don’t have to

Any business with an HR department possesses an enormous amount of workforce data, and as the sector has matured, so too has the software designed to analyze that data - but it often

Published on: May 31st, 2016 Eric Emin Wood

Use payroll data to improve employee engagement, Xerox HR expert says

Enterprise HR departments are sitting on a valuable library of data merely by processing their employees' paycheques and benefits, a leading expert in the field says, yet few are taking advantage. During a

Published on: May 31st, 2016 Eric Emin Wood

Give your customer research a longer memory with Vision Critical’s new release

Imagine you're on the marketing team for, oh, say, a computer hardware manufacturer, and you're pitching your vision for selling the company's latest line of computers. Which campaign do you think will sound

Published on: May 27th, 2016 Eric Emin Wood

Adobe adds video support, location data to Marketing Cloud

As consumers flit between traditional and mobile devices with increasing frequency (or use both at the same time), a personalized, "seamless" approach that follows users from one medium to the next is becoming

Published on: May 13th, 2016 Eric Emin Wood

SAS Customer Intelligence 360 release promises to take marketers beyond prediction

LAS VEGAS - Marketers struggling to pool together data from across myriad channels, both digital and traditional, now have one more solution available to them as the SAS Institute added a new product

Published on: April 21st, 2016 Brian Jackson

Data race: Under Armour a leader but Canadian firms take a slower pace

The data chief of sports gear giant Under Armour warned Canadian businesses to embrace digital disruption or get left behind on Tuesday, even though new research suggests they’re already slow off the mark.

Published on: April 13th, 2016 Christine Wong

Google’s new enterprise marketing tool to compete with Adobe and Salesforce

Google Inc. announced today the limited beta release of Google Analytics 360, an enterprise marketing suite that will incorporate the company's existing Analytics Premium and Adometry services, and directly compete with such marketing

Published on: March 15th, 2016 Eric Emin Wood

How a failing airline helped Loblaw get personal with PC Plus marketing

It’s time for Canadian businesses to really get personal, according to the head of one of Canada’s best-known loyalty programs. Although many companies are using analytics for marketing, not all are truly harnessing

Published on: March 11th, 2016 Christine Wong

Toronto Raptors recruit IBM to build ‘digital war room’

During the grand opening of the BioSteel Centre, Masai Ujiri, president and general manager of the Toronto Raptors guaranteed that an National Basketball Association (NBA) championship would come one day to the city.

Published on: February 23rd, 2016 Paolo Del Nibletto