Shaw taps set top box data to woo advertisers back to TV

Thanks to the new potential of digital audience data, television isn’t a dead marketing medium just yet. That was the message Shaw Communications Inc. brought to its session at this week’s FFWD Advertising

Published on: January 28th, 2016 Christine Wong

Dun & Bradstreet announces new online credit monitoring database

Before there was LinkedIn, there was Dun & Bradstreet. In the pre-social media age, companies that needed to verify their business contacts would rely on the Millburn, New Jersey-based commercial database firm, which

Published on: January 25th, 2016 Eric Emin Wood

CFL hunts for a high tech game changer at SportsHack 2015

A Toronto team won Canada’s first national sports themed hackathon on Monday, one day after the Edmonton Eskimos won the 103rd Grey Cup. The timing was no coincidence: the Canadian Football League (CFL)

Published on: December 3rd, 2015 Christine Wong

Eyereturn maps Canadians’ interests based on their online behaviour

With its interactive Audience Interest Map, Canadian online marketing company Eyereturn has mapped the interests of Canadians across cities and provinces based on data from its digital advertising platform that tracks online behaviour across billions of webpages.

Published on: November 30th, 2015 David Hamilton

Here’s why HR should consider predictive analytics sooner rather than later

It didn’t take a data scientist at SAP’s Toronto conference yesterday to figure out that analytics is still a hot topic in human resources. It was obvious from the big turnout for a

Published on: October 16th, 2015 Christine Wong

Symphony’s secure enterprise messaging platform has backing from Wall Street

New York, NY - Could Symphony be the future of enterprise communication? The company sure hopes so. The self-proclaimed startup, headed by former senior Skype executive David Gurle, launched its messaging and content distribution

Published on: September 16th, 2015 Dave Yin

OpenText brings big data analytics to the cloud

OpenText is bringing a new advanced analytics solution to the cloud, allowing users to access tools to make sense of their big data with an on-demand tool available through a tiered subscription pricing

Published on: September 10th, 2015 Jeff Jedras

How Lenovo used website analytics to fix its Yoga 3 laptop flop

It’s every company’s worst nightmare: you launch a new product and wait for the sound of clicks as customers rush to buy it online – but hear nothing except crickets instead. It happened

Published on: August 21st, 2015 Christine Wong

HP goes big on big data, looks to bring analytics down market

Big data and the analytics it fuels is becoming increasingly important to line of business users from marketing to sales, allowing them to make quicker decisions with better information. A series of new

Published on: August 13th, 2015 Jeff Jedras

New Accenture Analytics Platform is a data scientist in a box

Known best for its professional services division, Accenture announced that it's building up its own technology offerings today with the launch of the Accenture Analytics Applications Platform. The New York-based firm says that its

Published on: May 15th, 2015 Brian Jackson

Beefing up your analytics bench strength

Access to useful data is cheaper than ever before, but many companies are finding it difficult to generate business value from the increasing information flow. The number of organizations that report obtaining competitive

Published on: May 1st, 2015 Nestor Arellano

Can big data reinvent consumer loans for Canadians?

What are the borrowing options for middle class Canadians today? The spotty customer service, hidden fees and slow turnaround of traditional bank loans? The ultra high rates of credit cards or payday loan

Published on: April 24th, 2015 Bret Conkin

Microsoft buys Toronto mobile business intelligence vendor

Microsoft Corp. announced Tuesday that it’s rounding out its mobility strategy around business intelligence with the acquisition of a Canadian vendor. The company confirmed that it has acquired Datazen Software, a Toronto-based developer of

Published on: April 14th, 2015 Jeff Jedras

Was Gordie Howe or Wayne Gretzky the better player? Ask SAP

National Hockey League teams are embracing analytics for a competitive edge and now fans will get a small taste, thanks to a new partnership between the NHL and German business software vendor SAP

Published on: February 23rd, 2015 Jeff Jedras