Marketing gets personal at CIBC with big data push

Thanks to analytics, Canadian Imperial Bank of Commerce (CIBC) has a much better idea of where its travel rewards program customers are headed these days. Not the destinations they’re heading to on accumulated

Share on LinkedIn Comment on this article Share with Google+ Published on: November 27th, 2014 Christine Wong

How the Canadian workforce will change by 2020

Believe it or not, we're almost halfway through the decade with 2015 being right around the corner. Put in that way and trying to predict what challenges companies will face with the Canadian

Share on LinkedIn Comment on this article Share with Google+ Published on: November 26th, 2014 Brian Jackson

CMO Digital: Shoppers with smartphones and the CBC’s World Cup analytics

Welcome to the third episode of CMO Digital, the video podcast that seeks to save you the time it takes to stay on top of the latest online marketing news and insights every week.

Share on LinkedIn Comment on this article Share with Google+ Published on: November 6th, 2014 ITBusiness Staff

Salesforce.com launches Wave, the ‘analytics cloud’

SAN FRANCISCO — Salesforce.com opened its annual Dreamforce conference on Monday by announcing a new product that capitalizes on the analytics software acquisitions it’s made in the past 14 months. Wave is Salesforce’s

Share on LinkedIn Comment on this article Share with Google+ Published on: October 13th, 2014 Brian Jackson

Quri offers Impact on retail promotions

Retail intelligence company Quri Inc. on Wednesday announced the availability of Impact aimed at measuring the performance of in-store promotions for consumer packaged goods (CPG) retailers. Impact performs real-time analysis of store conditions data

Share on LinkedIn Comment on this article Share with Google+ Published on: October 3rd, 2014 Dave Webb

Big decisions are gut decisions, despite big data

Despite the fact that executives have access to more data and analytical power than ever before, they're still going on gut feelings for strategic decisions, according to a recent survey by the Economist Intelligence

Share on LinkedIn Comment on this article Share with Google+ Published on: October 3rd, 2014 Dave Webb

Google Analytics adds industry benchmarking feature

Most marketers accept that Google Analytics provides must-use data points that give feedback on marketing efforts and can help shape an ongoing online effort. The problem with it is that for all the

Share on LinkedIn Comment on this article Share with Google+ Published on: September 19th, 2014 Brian Jackson

4 things to consider before you install IP video surveillance

Back in August, we started examining the Top 10 issues and trends affecting IP surveillance. In our first installment, we looked at bandwidth, storage, and security issues; our second dealt with hardware issues,

Share on LinkedIn Comment on this article Share with Google+ Published on: September 5th, 2014 Robert Moore

What you need to harness the power of digital marketing

In my previous blog, I discussed the three trends dominating consumer driven marketing. In this post, I’ll be discussing how to best structure your digital marketing to gain the highest potential return on

Share on LinkedIn Comment on this article Share with Google+ Published on: August 14th, 2014 Milad Oskouie

Discover the value of analytics [sponsored]

In this video, hosted by Jim Love, CIO of IT World Canada, we hear from marketing and technology leaders as they share their perspectives on why analytics matter and just how growth can

Share on LinkedIn Comment on this article Share with Google+ Published on: July 7th, 2014 IT World Canada Staff

Engagement Labs launches free social analytics tool

Here’s a pro tip for businesses doing social on a budget – a Canadian social media measurement firm is now launching a free tool for social media analytics and benchmarking. On Monday, Montreal-based

Share on LinkedIn Comment on this article Share with Google+ Published on: June 2nd, 2014 Candice So

World Vision personalizes web experience with Webtrends on Demand

Here's a riddle for you: given the choice between buying three guinea pigs for $35 and buying one goat for $100, when is the goat the most commonly selected option? When visitors to

Share on LinkedIn Comment on this article Share with Google+ Published on: May 26th, 2014 Brian Jackson

First look at IBM’s new mobile-friendly Concert and analytics apps

IBM Corp. announced yesterday it is bearing new fruits from several of its analytics software acquisitions over the years, offering mobile access to IBM Concert and a new data-crunching piece of software. From

Share on LinkedIn Comment on this article Share with Google+ Published on: May 21st, 2014 Brian Jackson

IBM puts customer engagement products under one roof

TAMPA -- IBM Corp. has no shortage of software for helping organizations with what is broadly called customer engagement – everything from analytics to price optimization – and separate channels for selling them.

Share on LinkedIn Comment on this article Share with Google+ Published on: May 13th, 2014 Howard Solomon