Thanks to analytics, Canadian Imperial Bank of Commerce (CIBC) has a much better idea of where its travel rewards program customers are headed these days. Not the destinations they’re heading to on accumulated
SAN FRANCISCO — Salesforce.com opened its annual Dreamforce conference on Monday by announcing a new product that capitalizes on the analytics software acquisitions it’s made in the past 14 months. Wave is Salesforce’s
Retail intelligence company Quri Inc. on Wednesday announced the availability of Impact aimed at measuring the performance of in-store promotions for consumer packaged goods (CPG) retailers. Impact performs real-time analysis of store conditions data
Despite the fact that executives have access to more data and analytical power than ever before, they're still going on gut feelings for strategic decisions, according to a recent survey by the Economist Intelligence
Back in August, we started examining the Top 10 issues and trends affecting IP surveillance. In our first installment, we looked at bandwidth, storage, and security issues; our second dealt with hardware issues,
In my previous blog, I discussed the three trends dominating consumer driven marketing. In this post, I’ll be discussing how to best structure your digital marketing to gain the highest potential return on
IBM Corp. announced yesterday it is bearing new fruits from several of its analytics software acquisitions over the years, offering mobile access to IBM Concert and a new data-crunching piece of software. From
TAMPA -- IBM Corp. has no shortage of software for helping organizations with what is broadly called customer engagement – everything from analytics to price optimization – and separate channels for selling them.