Adobe gives sneak peek at upcoming Marketing Cloud product features

SALT LAKE CITY, UTAH - Typically software vendors keep their forthcoming product features pretty close to the vest, but not so with Adobe Systems Inc. At Summit, its digital marketing conference, Adobe showcases

Share on LinkedIn Comment on this article Share with Google+ Published on: March 27th, 2014 Brian Jackson

Twitter rebrands marketing platform to highlight partners

Yesterday Twitter celebrated the first anniversary of its Twitter Ads API by renaming the initiative to Twitter Marketing Platform Program, reflecting the growing suite of partners involved in the program as well as

Share on LinkedIn Comment on this article Share with Google+ Published on: February 21st, 2014 Brian Jackson

Don’t expect a ‘slam dunk’ moment as a B2B social marketer

You could call it a slam dunk moment. Oreo has been the envy of many marketers since its Superbowl spontaneity led to social media stardom in February 2013. When power at the Superdome

Share on LinkedIn Comment on this article Share with Google+ Published on: February 19th, 2014 Brian Jackson

The coming age of ubiquitous predictive analytics

In the first post of this series, I defined the differences between business intelligence, big data, and predictive analytics. In the second entry, I looked at the benefits of predictive analytics. In this

Share on LinkedIn Comment on this article Share with Google+ Published on: February 8th, 2014 Cindy Gordon

Predictive analytics: Where is the beef?

The last post I wrote defined three market segments: business intelligence, and big data to help frame a baseline of understanding. This blog post I wanted to continue our conversation and focus on

Share on LinkedIn Comment on this article Share with Google+ Published on: February 7th, 2014 Cindy Gordon

Decoding buzzwords: big data, predictive analytics, business intelligence

I must admit, I can get easily confused in discussing predictive analytics, or business intelligence, then adding the term big data in the mix, the sense-making becomes more challenging. With this market being

Share on LinkedIn Comment on this article Share with Google+ Published on: February 6th, 2014 Cindy Gordon

Google hints at new ‘See. Think. Do.’ ad measurement framework

Google is planning to release a number of new measurement services to support advertisers and agencies this year based on the "See-Think-Do" business framework developed by one of its evangelists, according to Owen

Share on LinkedIn Comment on this article Share with Google+ Published on: January 31st, 2014 Brian Jackson

IBM Connect: social features added to HR suite, email

IBM Corp. is hosting its annual social media themed conference in Orlando and staying true to the spirit of that event, made two announcements yesterday about new product updates that will integrate further

Share on LinkedIn Comment on this article Share with Google+ Published on: January 28th, 2014 Brian Jackson

HootSuite acquires social analytics firm uberVU

Vancouver-based social media dashboard firm HootSuite Media Inc. has acquired Cambridge, Mass.-based social analytics firm uberVU, the firm announced this morning. HootSuite's dashboard offers digital marketing managers easy access to various social media

Share on LinkedIn Comment on this article Share with Google+ Published on: January 22nd, 2014 Brian Jackson

SqueezeCMM to help content marketers get a grip on metrics

As the co-founder and CEO of SqueezeCMM, Jen Evans says she understands the pain of content marketers that answer to corporate clients - after all, she used to do content marketing for a

Share on LinkedIn Comment on this article Share with Google+ Published on: January 16th, 2014 Brian Jackson

Extreme Startups graduates 4 digital marketing services

Story written with notes from Candice So. Toronto-based accelerator Extreme Startups debuted its latest cohort of digital entrepreneurs to the world on Wednesday, showcasing four different startups with web-based digital marketing software products.

Share on LinkedIn Comment on this article Share with Google+ Published on: January 15th, 2014 Brian Jackson

SAP taps Vancouver startup as predictive analytics partner

Vancouver startup PHEMI Health Systems has partnered with SAP AG to do analysis on the healthcare data it collects with its software product, according to a report on our sister site IT World

Share on LinkedIn Comment on this article Share with Google+ Published on: December 10th, 2013 Brian Jackson

SAP launches new predictive analytics solution

SAP AG has released a new predictive analytics engine – the first solution to come out of its acquisition of KXEN Inc., a U.S.-based predictive analytics software provider, which took place earlier this

Share on LinkedIn Comment on this article Share with Google+ Published on: December 9th, 2013 Candice So

How to access Twitter analytics for free

There's a lot of people out there interested in tracking their success on social media accounts, especially those overseeing businesses and brands. Knowing how many people are following you on Twitter and how

Share on LinkedIn Comment on this article Share with Google+ Published on: November 28th, 2013 Brian Jackson