Engagement Labs launches free social analytics tool

Here’s a pro tip for businesses doing social on a budget – a Canadian social media measurement firm is now launching a free tool for social media analytics and benchmarking. On Monday, Montreal-based

Share on LinkedIn Comment on this article Share with Google+ Published on: June 2nd, 2014 Candice So

World Vision personalizes web experience with Webtrends on Demand

Here's a riddle for you: given the choice between buying three guinea pigs for $35 and buying one goat for $100, when is the goat the most commonly selected option? When visitors to

Share on LinkedIn Comment on this article Share with Google+ Published on: May 26th, 2014 Brian Jackson

First look at IBM’s new mobile-friendly Concert and analytics apps

IBM Corp. announced yesterday it is bearing new fruits from several of its analytics software acquisitions over the years, offering mobile access to IBM Concert and a new data-crunching piece of software. From

Share on LinkedIn Comment on this article Share with Google+ Published on: May 21st, 2014 Brian Jackson

IBM puts customer engagement products under one roof

TAMPA -- IBM Corp. has no shortage of software for helping organizations with what is broadly called customer engagement – everything from analytics to price optimization – and separate channels for selling them.

Share on LinkedIn Comment on this article Share with Google+ Published on: May 13th, 2014 Howard Solomon

How ‘prescriptive analytics’ could automate business decisions

By Cameron Graham, TechnologyAdvice In our last post we discussed what the on-going trend of consumerization would mean for the business intelligence (BI) market, and specifically those working inside it. However, that’s only

Share on LinkedIn Comment on this article Share with Google+ Published on: April 25th, 2014 TechnologyAdvice

iBeacon: Apple’s stealth technology nears breakthrough in location-based marketing area

When Apple Inc. launches something, it's not usually a quiet affair. A typical launch-day event for a new iPhone, iPad, or MacBook will see San Francisco's Yuerba Buena Gardens packed with media live

Share on LinkedIn Comment on this article Share with Google+ Published on: April 22nd, 2014 Brian Jackson

Harvard chief digital officer: Infuse ‘data-informed thinking’ into the culture

The importance of the chief digital officer will only increase over the coming years. Gartner predicts that some 25 per cent of businesses will have a Chief Digital Officer (CDO) by 2015.  Having

Share on LinkedIn Comment on this article Share with Google+ Published on: April 1st, 2014 Brian Clendenin

Adobe gives sneak peek at upcoming Marketing Cloud product features

SALT LAKE CITY, UTAH - Typically software vendors keep their forthcoming product features pretty close to the vest, but not so with Adobe Systems Inc. At Summit, its digital marketing conference, Adobe showcases

Share on LinkedIn Comment on this article Share with Google+ Published on: March 27th, 2014 Brian Jackson

Twitter rebrands marketing platform to highlight partners

Yesterday Twitter celebrated the first anniversary of its Twitter Ads API by renaming the initiative to Twitter Marketing Platform Program, reflecting the growing suite of partners involved in the program as well as

Share on LinkedIn Comment on this article Share with Google+ Published on: February 21st, 2014 Brian Jackson

Don’t expect a ‘slam dunk’ moment as a B2B social marketer

You could call it a slam dunk moment. Oreo has been the envy of many marketers since its Superbowl spontaneity led to social media stardom in February 2013. When power at the Superdome

Share on LinkedIn Comment on this article Share with Google+ Published on: February 19th, 2014 Brian Jackson

The coming age of ubiquitous predictive analytics

In the first post of this series, I defined the differences between business intelligence, big data, and predictive analytics. In the second entry, I looked at the benefits of predictive analytics. In this

Share on LinkedIn Comment on this article Share with Google+ Published on: February 8th, 2014 Cindy Gordon

Predictive analytics: Where is the beef?

The last post I wrote defined three market segments: business intelligence, and big data to help frame a baseline of understanding. This blog post I wanted to continue our conversation and focus on

Share on LinkedIn Comment on this article Share with Google+ Published on: February 7th, 2014 Cindy Gordon

Decoding buzzwords: big data, predictive analytics, business intelligence

I must admit, I can get easily confused in discussing predictive analytics, or business intelligence, then adding the term big data in the mix, the sense-making becomes more challenging. With this market being

Share on LinkedIn Comment on this article Share with Google+ Published on: February 6th, 2014 Cindy Gordon

Google hints at new ‘See. Think. Do.’ ad measurement framework

Google is planning to release a number of new measurement services to support advertisers and agencies this year based on the "See-Think-Do" business framework developed by one of its evangelists, according to Owen

Share on LinkedIn Comment on this article Share with Google+ Published on: January 31st, 2014 Brian Jackson