The data chief of sports gear giant Under Armour warned Canadian businesses to embrace digital disruption or get left behind on Tuesday, even though new research suggests they’re already slow off the mark.
Google Inc. announced today the limited beta release of Google Analytics 360, an enterprise marketing suite that will incorporate the company's existing Analytics Premium and Adometry services, and directly compete with such marketing
It’s time for Canadian businesses to really get personal, according to the head of one of Canada’s best-known loyalty programs. Although many companies are using analytics for marketing, not all are truly harnessing
During the grand opening of the BioSteel Centre, Masai Ujiri, president and general manager of the Toronto Raptors guaranteed that an National Basketball Association (NBA) championship would come one day to the city.
Published on: February 23rd, 2016 Paolo Del Nibletto @paolocdn
Thanks to the new potential of digital audience data, television isn’t a dead marketing medium just yet. That was the message Shaw Communications Inc. brought to its session at this week’s FFWD Advertising
Before there was LinkedIn, there was Dun & Bradstreet. In the pre-social media age, companies that needed to verify their business contacts would rely on the Millburn, New Jersey-based commercial database firm, which
A Toronto team won Canada’s first national sports themed hackathon on Monday, one day after the Edmonton Eskimos won the 103rd Grey Cup. The timing was no coincidence: the Canadian Football League (CFL)
With its interactive Audience Interest Map, Canadian online marketing company Eyereturn has mapped the interests of Canadians across cities and provinces based on data from its digital advertising platform that tracks online behaviour across billions of webpages.
New York, NY - Could Symphony be the future of enterprise communication? The company sure hopes so. The self-proclaimed startup, headed by former senior Skype executive David Gurle, launched its messaging and content distribution