Canadians love their free Wi-Fi, and are willing to provide personal data in exchange for incentives - so why not combine the two? Location-Based Analytics, the new software as a service (SaaS) released
Big data might represent an unparalleled opportunity for your company to track, analyze, and build future projects around its achievements, but it’s hard to reap the benefits if you can’t present the results
Big data gives enterprises an unprecedented opportunity to streamline their operations, increase revenue, and plan for the future, but few businesses are taking advantage, both in Canada and abroad, according to a new
While the Cleveland Cavaliers may have bested the Golden State Warriors in an exciting game 7 this week, the Warriors had an outstanding regular season fueled partially by a high-tech approach to training. Golden
Jonathan Carrigan manages one of Maple Leaf Sports and Entertainment’s most important teams. Although properties owned by Canada’s largest sports conglomerate include the Maple Leafs, Raptors and Toronto FC franchises, Carrigan oversees the company’s
Enterprise HR departments are sitting on a valuable library of data merely by processing their employees' paycheques and benefits, a leading expert in the field says, yet few are taking advantage. During a
Imagine you're on the marketing team for, oh, say, a computer hardware manufacturer, and you're pitching your vision for selling the company's latest line of computers. Which campaign do you think will sound
As consumers flit between traditional and mobile devices with increasing frequency (or use both at the same time), a personalized, "seamless" approach that follows users from one medium to the next is becoming
The data chief of sports gear giant Under Armour warned Canadian businesses to embrace digital disruption or get left behind on Tuesday, even though new research suggests they’re already slow off the mark.
Google Inc. announced today the limited beta release of Google Analytics 360, an enterprise marketing suite that will incorporate the company's existing Analytics Premium and Adometry services, and directly compete with such marketing
It’s time for Canadian businesses to really get personal, according to the head of one of Canada’s best-known loyalty programs. Although many companies are using analytics for marketing, not all are truly harnessing
During the grand opening of the BioSteel Centre, Masai Ujiri, president and general manager of the Toronto Raptors guaranteed that an National Basketball Association (NBA) championship would come one day to the city.
Published on: February 23rd, 2016 Paolo Del Nibletto @paolocdn