Data race: Under Armour a leader but Canadian firms take a slower pace

The data chief of sports gear giant Under Armour warned Canadian businesses to embrace digital disruption or get left behind on Tuesday, even though new research suggests they’re already slow off the mark.

Published on: April 13th, 2016 Christine Wong

Google’s new enterprise marketing tool to compete with Adobe and Salesforce

Google Inc. announced today the limited beta release of Google Analytics 360, an enterprise marketing suite that will incorporate the company's existing Analytics Premium and Adometry services, and directly compete with such marketing

Published on: March 15th, 2016 Eric Emin Wood

How a failing airline helped Loblaw get personal with PC Plus marketing

It’s time for Canadian businesses to really get personal, according to the head of one of Canada’s best-known loyalty programs. Although many companies are using analytics for marketing, not all are truly harnessing

Published on: March 11th, 2016 Christine Wong

Toronto Raptors recruit IBM to build ‘digital war room’

During the grand opening of the BioSteel Centre, Masai Ujiri, president and general manager of the Toronto Raptors guaranteed that an National Basketball Association (NBA) championship would come one day to the city.

Published on: February 23rd, 2016 Paolo Del Nibletto

Head Honcho Hangouts: Scott Zoldi, chief analytics officer, FICO

If you had to name the companies that were founded in the 1950s and are creating cutting edge software today, I bet you could count them on one hand. And I bet FICO

Published on: February 21st, 2016 Brian Jackson

How big data is leading to big changes at CIBC

Analytics can help banks take a closer look at themselves, not just their customers, according to a top analytics manager at one of Canada’s big six banks. Financial institutions around the world are

Published on: February 18th, 2016 Christine Wong

Confession: I’m still not sure what big data is, so here are the basics

Big data has quickly become one of the most popular new catchphrases in the business world. However, few people stop to really explain it. Partially this is because there are many who discuss

Published on: February 12th, 2016 Robert Cordray

Shaw taps set top box data to woo advertisers back to TV

Thanks to the new potential of digital audience data, television isn’t a dead marketing medium just yet. That was the message Shaw Communications Inc. brought to its session at this week’s FFWD Advertising

Published on: January 28th, 2016 Christine Wong

Dun & Bradstreet announces new online credit monitoring database

Before there was LinkedIn, there was Dun & Bradstreet. In the pre-social media age, companies that needed to verify their business contacts would rely on the Millburn, New Jersey-based commercial database firm, which

Published on: January 25th, 2016 Eric Emin Wood

CFL hunts for a high tech game changer at SportsHack 2015

A Toronto team won Canada’s first national sports themed hackathon on Monday, one day after the Edmonton Eskimos won the 103rd Grey Cup. The timing was no coincidence: the Canadian Football League (CFL)

Published on: December 3rd, 2015 Christine Wong

Eyereturn maps Canadians’ interests based on their online behaviour

With its interactive Audience Interest Map, Canadian online marketing company Eyereturn has mapped the interests of Canadians across cities and provinces based on data from its digital advertising platform that tracks online behaviour across billions of webpages.

Published on: November 30th, 2015 David Hamilton

Here’s why HR should consider predictive analytics sooner rather than later

It didn’t take a data scientist at SAP’s Toronto conference yesterday to figure out that analytics is still a hot topic in human resources. It was obvious from the big turnout for a

Published on: October 16th, 2015 Christine Wong

Symphony’s secure enterprise messaging platform has backing from Wall Street

New York, NY - Could Symphony be the future of enterprise communication? The company sure hopes so. The self-proclaimed startup, headed by former senior Skype executive David Gurle, launched its messaging and content distribution

Published on: September 16th, 2015 Dave Yin

OpenText brings big data analytics to the cloud

OpenText is bringing a new advanced analytics solution to the cloud, allowing users to access tools to make sense of their big data with an on-demand tool available through a tiered subscription pricing

Published on: September 10th, 2015 Jeff Jedras