Updated at 3:05 p.m. EST on Sept. 25: We just had a great Twitter chat on the role of today’s CMO, with participants sparking a great conversation and sharing a lot of insights. Thanks again as well to our Twitter chat guest experts, Natalie Petouhoff and Tom Ward. Read on for the recap!

With sales and marketing becoming a more crucial piece of businesses everyday, chief marketing officers (CMOs) are also getting more attention, more clout, and (potentially) more marketing dollars for their departments. That being said, there’s a whole minefield of new challenges for CMOs looking to harness tech for their marketing projects, as well as new relationships CMOs need to foster – like the one with the CIO.

Here at ITBusiness.ca, we want to talk about all the ways CMOs can work towards reaching audiences and sparking interest in their marketing campaigns, as well as cementing their positions within the C-Suite. Join us on Thursday, Sept. 25 at 1 p.m. EST for a Twitter chat for all things CMO-related! We’ll be tweeting at the hashtag #ITBCMO.

We’re excited to announce we’ll be joined by:

  • Tom Ward, vice-president of marketing at Qnext Corp. With more than two decades of experience in sales and marketing for tech firms, Ward  has a lot of insight to share on what it’s like to be a CMO – especially when it comes to developing channels, motivating and leading sales and marketing teams, and falling back on his extensive knowledge of products, pricing, and the channel to maximize his team’s sales potential. You can find him on Twitter at @qnextcorp.
  • Natalie Petouhoff, analyst at Constellation Research Inc. As both an analyst and executive business advisor, Petouhoff specializes in marketing automation, customer experience, and big data as well as social analytics. She’s also a regular commentator in the news and media, an author, and keynote speaker, and she holds a PhD in engineering from UCLA. Her Twitter handle is @drnatalie.

 

And for the full list of our discussion questions, see below:

Q1. The way we do marketing has changed a lot with the advent of digital. How has the role of the CMO changed with it?

 

Q2. Nowadays, marketers need to work with changing budgets and resources. How can CMOs handle those shifts?

 

Q3. What skills should CMOs look for when hiring new marketers for their teams?

 

Q4. What types of marketing should today’s CMO specialize in? (For example, content marketing, SEO, inbound marketing, social media marketing, etc.)

 

Q5. Knowing more about customers is really important for today’s CMOs. Can you recommend any tools you use to get more insights?

 

Q6. We’ve been hearing a lot about the importance of the CMO-CIO relationship. How can CMOs build that connection?

 

Q7. CMOs love to try new things with tech, but how can they do that without engaging in shadow IT and stepping on the CIO’s toes?

 

Q8. How can CMOs build towards sitting in the CEO’s chair someday?

 

Q9. What are some best practices for CMOs looking to prove the ROI of marketing?

 

Q10. How will the role of the CMO keep evolving in the next five years?

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