I have covered the gamut of prognosticators in helping me to determine the most popular and most interesting marketing trends. While reading the many published experts, I asked myself what do the trends
Published on: January 12th, 2016
Fawn Annan
@fawnannan
You have an urgent need for 12 new employees, so you post your job description on the Internet's top job sites and your own corporate website, and hope you will attract a large
Published on: November 17th, 2015
Roz Bahrami
@skyprep
Last month, Facebook introduced “Instant Articles” in order to help journalists and news sites to gain a wider audience. Google wasn’t going to be left behind and yesterday in a blog post the
Published on: June 24th, 2015
Wolston Lobo
@WolstonL
In an age where "Google" has become a verb as much as the name of a company, it's accepted that traffic from search engines is really important to businesses, especially since they bring
Published on: May 21st, 2015
Wolston Lobo
@WolstonL
Linking back to your site from social media sites drives traffic and benefits your website from an SEO standpoint. There are several opportunities to create backlinks on social networks and they are highly
Published on: March 23rd, 2015
Wolston Lobo
@WolstonL
Who doesn't want to be number one on Google’s search results? From a business standpoint top rankings result in more traffic, interaction, more leads and sales, which ultimately leads to more revenue. Search
Published on: February 24th, 2015
Wolston Lobo
@WolstonL
If there’s one thing social media marketers can learn from search engine marketers, it’s this: Relevance. So says Tarek Najm, CEO of Parllay Inc., a new startup based in Kirkland, Wash. Najm spent
Published on: December 12th, 2014
Candice So
@candice_so
Good news - the next time you look something up on Google using your smartphone, you'll know exactly which sites will look good on your screen, versus the sites that will force you
Published on: November 19th, 2014
Candice So
@candice_so
Krista LaRiviere has got her content marketing campaigns down to a science. As the CEO of gShift Labs Inc., a company that provides metrics and data analytics for content marketing, she doesn’t launch
Published on: November 10th, 2014
Candice So
@candice_so
Google Inc. is no longer requiring new Gmail users to also register for a Google+ account - the mandatory creation of a social profile with Google had been in place since 2012 -
Most marketers accept that Google Analytics provides must-use data points that give feedback on marketing efforts and can help shape an ongoing online effort. The problem with it is that for all the
Updated at 3:05 p.m. EST on Sept. 25: We just had a great Twitter chat on the role of today's CMO, with participants sparking a great conversation and sharing a lot of insights.
Published on: September 15th, 2014
Candice So
@candice_so
Google+ has gotten a bad rap. In April, TechCrunch’s Alexia Tsotis and Matthew Panzarino called the social network the “walking dead” and a whole slew of other media outlets began publishing their takes
Published on: August 11th, 2014
Candice So
@candice_so
For digital marketers based in Canada, one of the top conference hotspots has got to be Toronto. That’s no surprise, given this is the country’s largest city by population, but with a slew
Published on: August 8th, 2014
Candice So
@candice_so
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