Tagged: SEO

hashtag trending

Hashtag Trending – Amazon opens Ottawa fulfillment centre; Musk’s ‘impractical’ contribution to the Thai soccer team rescue

Eric Emin Wood

Published: July 11th, 2018

3 CMO trends for 2016 show how ‘digital disruption’ is evolving

I have covered the gamut of prognosticators in helping me to determine the most popular and most interesting marketing trends. While reading the many published experts, I asked myself what do the trends

Published on: January 12th, 2016 Fawn Annan
Google, mobile, search

5 ways to have your jobs rank higher in search engine results

You have an urgent need for 12 new employees, so you post your job description on the Internet's top job sites and your own corporate website, and hope you will attract a large

Published on: November 17th, 2015 Roz Bahrami
Google launches news lab

What’s new in Google News Lab?

Last month, Facebook introduced “Instant Articles” in order to help journalists and news sites to gain a wider audience. Google wasn’t going to be left behind and yesterday in a blog post the

Published on: June 24th, 2015 Wolston Lobo
SEO and web traffic

SEO cheat sheet for business: the 10 things you need to know

In an age where "Google" has become a verb as much as the name of a company, it's accepted that traffic from search engines is really important to businesses, especially since they bring

Published on: May 21st, 2015 Wolston Lobo

13 ways to boost SEO with social media backlinks

Linking back to your site from social media sites drives traffic and benefits your website from an SEO standpoint. There are several opportunities to create backlinks on social networks and they are highly

Published on: March 23rd, 2015 Wolston Lobo

How Google+ communities help improve SEO

Who doesn't want to be number one on Google’s search results? From a business standpoint top rankings result in more traffic, interaction, more leads and sales, which ultimately leads to more revenue. Search

Published on: February 24th, 2015 Wolston Lobo
ecommerce, shopping

How Parllay is using ‘relevance’ to bridge the gap between doing marketing and making sales

If there’s one thing social media marketers can learn from search engine marketers, it’s this: Relevance. So says Tarek Najm, CEO of Parllay Inc., a new startup based in Kirkland, Wash. Najm spent

Published on: December 12th, 2014 Candice So
Hand tapping on smartphone screen

Google will now show you which sites are mobile-friendly on its search results page

Good news - the next time you look something up on Google using your smartphone, you'll know exactly which sites will look good on your screen, versus the sites that will force you

Published on: November 19th, 2014 Candice So
Image of marketers talking about graphs

The difference between smart and dumb content marketing

Krista LaRiviere has got her content marketing campaigns down to a science. As the CEO of gShift Labs Inc., a company that provides metrics and data analytics for content marketing, she doesn’t launch

Published on: November 10th, 2014 Candice So

Google retreating from Google+ integration with its other services

Google Inc. is no longer requiring new Gmail users to also register for a Google+ account - the mandatory creation of a social profile with Google had been in place since 2012 -

Published on: September 22nd, 2014 Brian Jackson

Google Analytics adds industry benchmarking feature

Most marketers accept that Google Analytics provides must-use data points that give feedback on marketing efforts and can help shape an ongoing online effort. The problem with it is that for all the

Published on: September 19th, 2014 Brian Jackson
Hashtag Bubble

#ITBCMO: An ITBusiness.ca Twitter chat

Updated at 3:05 p.m. EST on Sept. 25: We just had a great Twitter chat on the role of today's CMO, with participants sparking a great conversation and sharing a lot of insights.

Published on: September 15th, 2014 Candice So

How marketers can make use of Google+

Google+ has gotten a bad rap. In April, TechCrunch’s Alexia Tsotis and Matthew Panzarino called the social network the “walking dead” and a whole slew of other media outlets began publishing their takes

Published on: August 11th, 2014 Candice So

How SEO benefits inbound marketing: Q&A with Dev Basu

For digital marketers based in Canada, one of the top conference hotspots has got to be Toronto. That’s no surprise, given this is the country’s largest city by population, but with a slew

Published on: August 8th, 2014 Candice So