Assess your MarTech stack with three questions

Nicole Amsler, the vice-president of marketing at Formation, an AI-powered marketing platform, says with so many MarTech solutions options on the table, it’s easy to react quickly to the latest and greatest tool"

Published on: March 23rd, 2021 ITBusiness Staff

Removing friction on the journey to digital transformation – CMO Talks with Jason Rose

The impact of COVID-19 is clear in a recent Research and Markets report projecting the size of the global cloud computing market will grow from USD 371.4 billion in 2020 to USD 832.1

Published on: March 10th, 2021 Suzanne Robicheau

Virtual events have come a long way in 2020, but experts say expectations will be much higher in 2021

Many organizations had plans to host physical events in 2020, but most of them had to ask people to stay home and tune in virtually. The good news is that there are plenty

Published on: December 30th, 2020 Pragya Sehgal

Strategic Marketing USA 2020: The importance of paying attention

Virtual conferences are structured events, with smartly taped talks and polished appearances. It’s in the live Q&A sessions that personalities really emerge as speakers exchange views on pressing issues. IT World Canada’s president

Published on: December 4th, 2020 Suzanne Robicheau

Playing it forward: Fender’s CMO says 90-day free trial of Fender Play was music to customers’ ears

Feel-good ads have been gaining momentum in the past few years, but it took a global health crisis to push them over the top. As brands evolve their strategies and adapt quickly to

Published on: December 4th, 2020 Suzanne Robicheau

Non-profit’s CMO says we don’t need more data, we need to use data differently

March 2020 changed everything for Americans, and particularly for those over 50, the most vulnerable age group to COVID-19. Feeling adrift in a sea of conflicting reports and misinformation, seniors turned to the

Published on: December 2nd, 2020 Suzanne Robicheau

Strategic Marketing USA: 2020 was a ‘pivotal year’ in eBay’s payment journey, says director of global product marketing

As the long-planned launch year for eBay’s new payment initiative in five key markets, 2020 was destined for strategic moves. COVID-19 put a bump in the road, but it wasn’t enough to waylay

Published on: December 1st, 2020 Suzanne Robicheau

Humanizing the consumer experience

There’s no going back. That was the clear message that emerged when five corporate brand leaders came together at Strategic Marketing USA, a recent Reuters event that brought together more than 5,000 virtual

Published on: November 30th, 2020 Suzanne Robicheau

Reflections on Strategic Marketing USA: We are all In this together

I was happy to be involved in Strategic Marketing USA, a Reuters Event that drew a virtual crowd of or 5,000 to hear insights from some of our leading CMOs. As President and

Published on: November 13th, 2020 Fawn Annan

Businesses shift focus to achievable digital transformation in 2019, Forrester finds

After a year struggling to implement digital transformation and create successful customer experience strategies, 2019 will bring a year of refocusing on realistic change that will provide companies with short-term gains, according to a

Published on: November 12th, 2018 Meagan Simpson

These are the most important media channels to CMOs, according to Nielsen

A recent survey of 165 American CMOs by media research firm Neilsen confirms that social media and search are king when it comes to allocating today's advertising dollars, while traditional media such as

Published on: June 29th, 2018 Eric Emin Wood

Q&A: Western Union’s B2B marketing lead on why legacy brands should embrace digital transformation

As the head of customer and marketing for Western Union’s B2B division, Nicole Zimmermann has seen the impact of digital transformation on many a legacy company first-hand – including her own. A veteran

Published on: June 18th, 2018 Eric Emin Wood

Want to reach a younger audience? Advertise outside of Facebook, expert says

Facebook is still the king of social media, but different platforms are grabbing the attention of its younger generations, and advertisers have taken notice. “Advertisers are concerned about fishing where the fish are,

Published on: February 13th, 2018 Alex Coop

What does today’s CMO look like? Here’s what Act-On learned [infographic]

Today's chief marketing officers (CMOs) are more likely than their predecessors to be highly educated, and more likely than fellow executives to be born and raised in their native country, an investigation by

Published on: September 27th, 2017 Eric Emin Wood