Humanizing the consumer experience

There’s no going back. That was the clear message that emerged when five corporate brand leaders came together at Strategic Marketing USA, a recent Reuters event that brought together more than 5,000 virtual

Published on: November 30th, 2020 Suzanne Robicheau

Reflections on Strategic Marketing USA: We are all In this together

I was happy to be involved in Strategic Marketing USA, a Reuters Event that drew a virtual crowd of or 5,000 to hear insights from some of our leading CMOs. As President and

Published on: November 13th, 2020 Fawn Annan

Businesses shift focus to achievable digital transformation in 2019, Forrester finds

After a year struggling to implement digital transformation and create successful customer experience strategies, 2019 will bring a year of refocusing on realistic change that will provide companies with short-term gains, according to a

Published on: November 12th, 2018 Meagan Simpson

These are the most important media channels to CMOs, according to Nielsen

A recent survey of 165 American CMOs by media research firm Neilsen confirms that social media and search are king when it comes to allocating today's advertising dollars, while traditional media such as

Published on: June 29th, 2018 Eric Emin Wood

Q&A: Western Union’s B2B marketing lead on why legacy brands should embrace digital transformation

As the head of customer and marketing for Western Union’s B2B division, Nicole Zimmermann has seen the impact of digital transformation on many a legacy company first-hand – including her own. A veteran

Published on: June 18th, 2018 Eric Emin Wood

Want to reach a younger audience? Advertise outside of Facebook, expert says

Facebook is still the king of social media, but different platforms are grabbing the attention of its younger generations, and advertisers have taken notice. “Advertisers are concerned about fishing where the fish are,

Published on: February 13th, 2018 Alex Coop

What does today’s CMO look like? Here’s what Act-On learned [infographic]

Today's chief marketing officers (CMOs) are more likely than their predecessors to be highly educated, and more likely than fellow executives to be born and raised in their native country, an investigation by

Published on: September 27th, 2017 Eric Emin Wood

Let CMOs take the lead in digital transformation: Accenture

The majority of Canadian CMOs know they should be taking the lead in digital transformation, but barely a quarter of CEOs are giving them the freedom to do so, according to a new

Published on: March 13th, 2017 Eric Emin Wood

A CMO to Know: Salesforce Canada’s Tricia Gellman

TORONTO - Tricia Gellman is helping stake out uncharted territory for Salesforce.com. As the first CMO of the customer relations management (CRM) giant's Canadian arm, she finds herself not only in charge of

Published on: March 13th, 2017 ITBusiness Staff

BMO reflects on digital transformation to mark 200th anniversary with unique ‘fountain’

The Bank of Montreal (BMO) kicked off its 200th anniversary year by revealing a unique fountain with a digital twist at the location of its first-ever branch, in Toronto on Tuesday. Like many

Published on: January 24th, 2017 Brian Jackson

Hisense’s CMO on how CES affects your marketing strategy

Chances are you haven't heard of Hisense Co., but are familiar with at least one of its products. The Qingdao, China-based electronics manufacturer, originally founded in 1969, has owned the North and South

Published on: January 11th, 2017 Eric Emin Wood

A CMO to Know: Kevin Suitor, TELoIP

Kevin Suitor to didn’t set out to become a CMO, but his college co-op placement changed his intended career path. "I got the selling bug," he says. The newly appointed CMO of TELoIP

Published on: December 16th, 2016 Gary Hilson

Marketers are a business’ best asset to bring customers closer: Gartner

In a recent Gartner Inc. survey of 330 CMOs and Marketing VPs, 73 per cent claim an ownership or share position in the profits and losses (P&L) of a business because of marketing's

Published on: May 18th, 2016 Fawn Annan

Meet ITWC’s new CMO, all over again

We've got news here at ITWC. Recently, President of IT World Canada Fawn Annan has taken on a new role at the company as its chief marketing officer. You've seen Annan in our

Published on: April 4th, 2016 Brian Jackson