CMOs should aim to be ‘digital pacesetters’: IBM

Today's chief marketing officer (CMO) is enjoying more influence with their boss and working more collaboratively with their CIO colleagues, but still have their work cut out for them when it comes to

Published on: April 9th, 2014 Brian Jackson

How CIO-CMO collaboration works at Audi

SALT LAKE CITY, UTAH - At the Adobe Summit for digital marketing, a closer collaborative relationship between the CIO and CMO was the topic of the day. Adobe announced a partnership with SAP,

Published on: March 25th, 2014 Brian Jackson

Adobe partners with SAP to arrange CIO-CMO ‘shotgun wedding’

SALT LAKE CITY, UTAH - Adobe Inc. and Walldorf, Germany-based SAP AG announced a new reseller partnership on Tuesday that Adobe described as a bridge between the CIO and the CMO. At the

Published on: March 25th, 2014 Brian Jackson

Secrets of CMO-CIO collaboration from Baxter International [Hangouts on Air]

Late last year we at IT World Canada decided to host a couple of roundtable sessions about CIO-CMO collaboration. The talks involved people from both lines of business, and from some very major

Published on: March 18th, 2014 Brian Jackson

Ikea acknowledges CIO-CMO collaboration comes with ‘some assembly required’

What do you think the chief marketing officers at Sweden-designed furniture store Ikea and IT services firm Unisys have in common? Yes, both likely have great skill in the use of Allen keys,

Published on: March 13th, 2014 Brian Jackson

Microsoft woos marketers with Dynamics Marketing, Social Listening

ATLANTA - Not only is Microsoft Corp. getting ready to launch its newly branded marketing and social listening software offerings this spring, it's reworking its own marketing strategy to recognize the rising technology

Published on: March 5th, 2014 Brian Jackson

4 tips for marketers using Instagram

With all of the different social media platforms out there today, it's hard to know where you need to be to gain traction from your followers. But if you're in a business that's

Published on: February 19th, 2014 Candice So

IBM digital marketing, commerce tools target the CMO

LAS VEGAS – Calling the chief marketing officer (CMO) market a $40 billion IT opportunity, IBM Corp. unveiled several new digital marketing optimization and commerce tools on Tuesday that aim to give the

Published on: February 13th, 2014 Jeff Jedras

Before marrying, CIOs and CMOs need to go on a first date

The thought of walking down a neon-lit aisle of a Las Vegas chapel and exchanging vows officiated by an Elvis impersonator is likely enough to make any chief marketing officer (CMO) shudder. But

Published on: February 12th, 2014 Brian Jackson

3 tech predictions for 2014

Midway through the second decade of this new millennium and  the world is starting to feel like the futuristic landscape that sci-fi writers used to fantasize about. The world's knowledge is at our

Published on: December 21st, 2013 Brian Jackson

Not embracing mobile? If you’re a marketer, you should be

If you're a CMO who hasn't tapped into the power of mobile yet, you're in trouble - at least, that's what creative content strategist Steve Olenski is saying in his post for Forbes.

Published on: December 10th, 2013 Candice So

CMO & CIO partnership crucial for data that drives revenue growth

If Bill Clinton was gunning to be a chief marketing officer in 2013 instead of running for President of the United States in 1992, he might have quipped "It's about the data, stupid."

Published on: December 5th, 2013 Brian Jackson

What does it mean to be a Chief Innovation Officer?

We caught up with Terry Stuart, chief innovation officer at Deloitte, at Salesforce.com's Dreamforce conference last month, and interviewed him in front of the world's largest inflatable structure. The topics coming up at

Published on: December 4th, 2013 Brian Jackson

Born to be Wired – A week in the life of a software startup

Bret Conkin is the CMO for FundRazr. Christian Sander is the CTO. This post is a diary of a week’s interaction in a small, fast-growing startup to illustrate the contacts, challenges and flow

Published on: December 3rd, 2013 Bret Conkin