The majority of Canadian CMOs know they should be taking the lead in digital transformation, but barely a quarter of CEOs are giving them the freedom to do so, according to a new
Published on: March 13th, 2017 Eric Emin Wood @ericewood
TORONTO - Tricia Gellman is helping stake out uncharted territory for Salesforce.com. As the first CMO of the customer relations management (CRM) giant's Canadian arm, she finds herself not only in charge of
Published on: March 13th, 2017 ITBusiness Staff @itbusinessca
The Bank of Montreal (BMO) kicked off its 200th anniversary year by revealing a unique fountain with a digital twist at the location of its first-ever branch, in Toronto on Tuesday. Like many
Chances are you haven't heard of Hisense Co., but are familiar with at least one of its products. The Qingdao, China-based electronics manufacturer, originally founded in 1969, has owned the North and South
Published on: January 11th, 2017 Eric Emin Wood @ericewood
Kevin Suitor to didn’t set out to become a CMO, but his college co-op placement changed his intended career path. "I got the selling bug," he says. The newly appointed CMO of TELoIP
Published on: December 16th, 2016 Gary Hilson @itbusinessca
In a recent Gartner Inc. survey of 330 CMOs and Marketing VPs, 73 per cent claim an ownership or share position in the profits and losses (P&L) of a business because of marketing's
Published on: May 18th, 2016 Fawn Annan @fawnannan
We've got news here at ITWC. Recently, President of IT World Canada Fawn Annan has taken on a new role at the company as its chief marketing officer. You've seen Annan in our
I thought writing my weekly blog was going to be easier than what I'm currently experiencing. I thought I would take one of the many ideas that pops up in my head and
Published on: March 28th, 2016 Fawn Annan @fawnannan
For episode 18 of CMO Digital, Fawn is looking to get her multi-generational team involved in explaining the content habits of millennials, generation X, and baby boomers. But will they be able to
How important is it to deliver a unified and authentic customer experience that reinforces a company’s brand promise? Very, but companies say they’re challenged getting the entire organization to buy in and truly
Twitter's search for a chief marketing officer has been ongoing for many months and now in the wake of a disappointing earnings call, it appears the firm's chief financial officer will be charged
Big data, streamlining business operations, generating revenue, integrating systems together – once upon a time, buying solutions for these business needs was mostly the territory of the CIO and IT department. But nowadays,
Published on: September 16th, 2014 Candice So @candice_so
Updated at 3:05 p.m. EST on Sept. 25: We just had a great Twitter chat on the role of today's CMO, with participants sparking a great conversation and sharing a lot of insights.
Published on: September 15th, 2014 Candice So @candice_so
Visitors to ITBusiness.ca will be no stranger to the topic of CIO-CMO collaboration and it seems to be a subject to which every executive has their own approach. But the more I've covered
