You may remember the Avon lady knocking on your door selling her makeup products, now that Avon lady is getting a makeover of her own - and it's a digital one. Avon Canada
Published on: December 20th, 2018
Meagan Simpson
@megesimpson
Pinterest’s ad sales are approaching $1 billion USD in revenue. Uber and Lyft cut ties with a driver who secretly filmed hundreds of passengers. And Tesla is asking some of its suppliers for
Published on: July 24th, 2018
Eric Emin Wood
@ericewood
Social media marketing has long become standard practice for CMOs, but are their teams focusing on the right content? The Sprout Social 2018 Index report, released July 3 by the Chicago-based social media
Published on: July 11th, 2018
Eric Emin Wood
@ericewood
A recent survey of 165 American CMOs by media research firm Neilsen confirms that social media and search are king when it comes to allocating today's advertising dollars, while traditional media such as
Published on: June 29th, 2018
Eric Emin Wood
@ericewood
Instagram wants to help businesses use its Instagram Stories feature as a new retail platform. This week the social media network unveiled a feature that adds shopping tags to Instagram Stories - shopping
Published on: June 15th, 2018
Eric Emin Wood
@ericewood
Marketers who want to avoid having complaints lodged against them should ensure their ads include all relevant information, clearly state all pertinent details of an offer, avoid unsubstantiated claims - and rethink how
Published on: April 4th, 2018
Eric Emin Wood
@ericewood
LAS VEGAS - Canadian partners are a rare sight at American tech conferences, but one of the Great White North's best-known tech darlings has made its presence known at this year's Adobe Summit
Published on: March 28th, 2018
Eric Emin Wood
@ericewood
The tech industry continues to be Canada's most trusted, but that trust is slowly declining, according to the latest Edelman Trust Barometer report. Since 2014, Canadians' trust in the tech sector has dropped
Online marketers can now create ads on Instagram that users can tap through, swipe back and forth or pause whenever they want. Instagram announced Carousel Ads for Instagram Stories this morning, nearly two
Facebook Inc.'s focus on mobile users continues to pay off for the social media giant, and it's lifting the fortunes of the businesses who advertise on its platform along with it, COO Sheryl
Published on: February 1st, 2018
Eric Emin Wood
@ericewood
Hootsuite users frustrated by the platform's inability to post directly to Instagram have had their prayers answered... by Instagram. The San Francisco-based social media icon/Facebook division announced on Tuesday that it had added
Published on: January 30th, 2018
Eric Emin Wood
@ericewood
A Toronto-based startup is helping Twitter Canada and its partners bring their messages to greater heights - literally. Founded in 2013, Dive Networks advertises itself as a creator of real-time news networks for
Published on: November 28th, 2017
Eric Emin Wood
@ericewood
Facebook Inc.'s investment in mobile continues to pay dividends - literally, as the social media giant's latest quarterly results pushed shares to a record high on Wednesday. In fact, Facebook COO Sheryl Sandberg
Published on: July 27th, 2017
Eric Emin Wood
@ericewood
Social media can be a valuable tool for executives looking to boost their company's public profile - and Twitter Canada managing director Rory Capern has a list that proves it. In a June
Published on: June 12th, 2017
Eric Emin Wood
@ericewood
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