These are the most important media channels to CMOs, according to Nielsen

A recent survey of 165 American CMOs by media research firm Neilsen confirms that social media and search are king when it comes to allocating today's advertising dollars, while traditional media such as

Published on: June 29th, 2018 Eric Emin Wood

Now retailers can use Instagram Stories as an ecommerce platform

Instagram wants to help businesses use its Instagram Stories feature as a new retail platform. This week the social media network unveiled a feature that adds shopping tags to Instagram Stories - shopping

Published on: June 15th, 2018 Eric Emin Wood

Here are the most common Ad Standards complaints that companies received in 2017

Marketers who want to avoid having complaints lodged against them should ensure their ads include all relevant information, clearly state all pertinent details of an offer, avoid unsubstantiated claims - and rethink how

Published on: April 4th, 2018 Eric Emin Wood

Why Hootsuite won Adobe’s Exchange Partner of the Year award

LAS VEGAS - Canadian partners are a rare sight at American tech conferences, but one of the Great White North's best-known tech darlings has made its presence known at this year's Adobe Summit

Published on: March 28th, 2018 Eric Emin Wood

Tech sector still Canada’s most trusted – but that trust is slowly degrading

The tech industry continues to be Canada's most trusted, but that trust is slowly declining, according to the latest Edelman Trust Barometer report. Since 2014, Canadians' trust in the tech sector has dropped

Published on: February 15th, 2018 Alex Coop

Instagram introduces carousel ads to Instagram Stories

Online marketers can now create ads on Instagram that users can tap through, swipe back and forth or pause whenever they want. Instagram announced Carousel Ads for Instagram Stories this morning, nearly two

Published on: February 1st, 2018 Alex Coop

Mobile – including Instagram – now accounts for almost 90% of Facebook’s ad revenue: Sandberg

Facebook Inc.'s focus on mobile users continues to pay off for the social media giant, and it's lifting the fortunes of the businesses who advertise on its platform along with it, COO Sheryl

Published on: February 1st, 2018 Eric Emin Wood

Instagram announces post scheduling feature; Hootsuite upgrades Instagram support

Hootsuite users frustrated by the platform's inability to post directly to Instagram have had their prayers answered... by Instagram. The San Francisco-based social media icon/Facebook division announced on Tuesday that it had added

Published on: January 30th, 2018 Eric Emin Wood

Meet the Toronto startup helping Twitter Canada broadcast live tweets on digital billboards

A Toronto-based startup is helping Twitter Canada and its partners bring their messages to greater heights - literally. Founded in 2013, Dive Networks advertises itself as a creator of real-time news networks for

Published on: November 28th, 2017 Eric Emin Wood

Mobile ad sales drive Facebook shares to record high

Facebook Inc.'s investment in mobile continues to pay dividends - literally, as the social media giant's latest quarterly results pushed shares to a record high on Wednesday. In fact, Facebook COO Sheryl Sandberg

Published on: July 27th, 2017 Eric Emin Wood

Twitter highlights 40 Canadian execs who stand out on social media – and how you can too

Social media can be a valuable tool for executives looking to boost their company's public profile - and Twitter Canada managing director Rory Capern has a list that proves it. In a June

Published on: June 12th, 2017 Eric Emin Wood

What your CMO can learn from the world’s most popular YouTube star – who’s only seven

Although the biggest YouTube star in the world raked in more than 800 million views on the site – and over $1 million in related earnings – during the month of April alone,

Published on: May 18th, 2017 Christine Wong

Tech giants band together to help a kid get a year of free chicken nuggets

How much do you love chicken nuggets? Or any food, for that matter? Enough to pester complete strangers – 18 million of them – on the Internet to vouch for you? That’s what

Published on: April 10th, 2017 Mandy Kovacs

Anti-Trump McDonald’s tweet a cautionary tale for social media managers

The explicitly anti-Donald Trump message tweeted by the official McDonald's Twitter account on Thursday morning, and its viral aftermath, provides a timely reminder that business leaders need to focus on ensuring both the

Published on: March 16th, 2017 Eric Emin Wood