Panelists of the Feb. 14 Edelman Trust Barometer presentation in Toronto. From left, Matthew Harrington, Global Chief Operating Officer, Kirstine Stewart, President and Chief Revenue Officer of TribalScale; Hon. Peter MacKay, Partner at Baker McKenzie and Former Minister of Justice and Attorney General; and Rahul Bhardwaj, President & CEO, Institute of Corporate Directors.

Published: February 15th, 2018

Instagram introduces carousel ads to Instagram Stories

Online marketers can now create ads on Instagram that users can tap through, swipe back and forth or pause whenever they want. Instagram announced Carousel Ads for Instagram Stories this morning, nearly two

Published on: February 1st, 2018 Alex Coop

Mobile – including Instagram – now accounts for almost 90% of Facebook’s ad revenue: Sandberg

Facebook Inc.'s focus on mobile users continues to pay off for the social media giant, and it's lifting the fortunes of the businesses who advertise on its platform along with it, COO Sheryl

Published on: February 1st, 2018 Eric Emin Wood

Instagram announces post scheduling feature; Hootsuite upgrades Instagram support

Hootsuite users frustrated by the platform's inability to post directly to Instagram have had their prayers answered... by Instagram. The San Francisco-based social media icon/Facebook division announced on Tuesday that it had added

Published on: January 30th, 2018 Eric Emin Wood

Meet the Toronto startup helping Twitter Canada broadcast live tweets on digital billboards

A Toronto-based startup is helping Twitter Canada and its partners bring their messages to greater heights - literally. Founded in 2013, Dive Networks advertises itself as a creator of real-time news networks for

Published on: November 28th, 2017 Eric Emin Wood

Mobile ad sales drive Facebook shares to record high

Facebook Inc.'s investment in mobile continues to pay dividends - literally, as the social media giant's latest quarterly results pushed shares to a record high on Wednesday. In fact, Facebook COO Sheryl Sandberg

Published on: July 27th, 2017 Eric Emin Wood

Twitter highlights 40 Canadian execs who stand out on social media – and how you can too

Social media can be a valuable tool for executives looking to boost their company's public profile - and Twitter Canada managing director Rory Capern has a list that proves it. In a June

Published on: June 12th, 2017 Eric Emin Wood

What your CMO can learn from the world’s most popular YouTube star – who’s only seven

Although the biggest YouTube star in the world raked in more than 800 million views on the site – and over $1 million in related earnings – during the month of April alone,

Published on: May 18th, 2017 Christine Wong

Tech giants band together to help a kid get a year of free chicken nuggets

How much do you love chicken nuggets? Or any food, for that matter? Enough to pester complete strangers – 18 million of them – on the Internet to vouch for you? That’s what

Published on: April 10th, 2017 Mandy Kovacs

Anti-Trump McDonald’s tweet a cautionary tale for social media managers

The explicitly anti-Donald Trump message tweeted by the official McDonald's Twitter account on Thursday morning, and its viral aftermath, provides a timely reminder that business leaders need to focus on ensuring both the

Published on: March 16th, 2017 Eric Emin Wood

Facebook’s mobile ad revenue grew by more than 60% last year

Mobile continues to drive Facebook's ad revenue, to the point where it will no longer be separately reporting mobile and desktop results, executives revealed while discussing the company's most recent quarter. For the

Published on: February 6th, 2017 Eric Emin Wood

Hootsuite streamlines social media image sharing with new iOS app

Much as we'd like to believe otherwise, a book's cover - or ad's imagery - counts for a lot. To cite one source, marketing software firm Kissmetrics has found that information with imagery

Published on: November 10th, 2016 Eric Emin Wood

Email, social most effective ways to reach online viewers, 3-year Adobe study finds

Online viewership has peaked across the world wide web, and the marketers who want a larger share are best off focusing on platforms they can customize such as social media and email, according

Published on: October 17th, 2016 Eric Emin Wood

Google acquires Toronto influencer marketing startup FameBit

A Toronto startup that connects companies with influential online video creators has been purchased by YouTube owner Google Inc. FameBit, which since its founding three years ago has seen brands and YouTube content

Published on: October 13th, 2016 Eric Emin Wood

Facebook goes after Craigslist and Kijiji with new Marketplace feature

Between its breakthrough chatbot services and the increasingly robust suite of marketing-friendly features being added to Facebook Messenger, Facebook Inc. has been good this year to businesses with something to sell - and

Published on: October 3rd, 2016 Eric Emin Wood