Learning how to deal with the unexpected

by  Francis Moran Many Canadian small businesses with an online and mobile presence can learn from the mobile app strategy adopted by Screenreach. The company quickly switched to a more open approach when it

Published on: April 18th, 2012 Francis Moran

IAB Canada goes west

Interactive Advertising Bureau (IAB) Canada is reaching out to the marketing community in the provinces of British Columbia, Alberta and Saskatchewan by forming a new Western Regional Council.The focus of the Western Regional

Published on: April 5th, 2012 ITBusiness Staff

Watch out for big changes in Twitter’s Brand Pages

Twitter plans to build in social experience features such as e-commerce, contests and sweepstakes to Brand Pages, its landing pages for marketers that pay for ads on the network, according to reports.The site

Published on: March 8th, 2012 ITBusiness Staff

New Facebook Pages now more like Timeline

Facebook will be releasing a redesigned Facebook Pages that will feature tools similar to those used by Timeline, the profile layout change introduced by the social networking site last September. Facebook Pages is

Published on: February 29th, 2012 ITBusiness Staff

Undressing the social media success of a guy in his underwear

Would you go online to watch an average Canadian guy order pizza, meet a blind date and belly dance -- all while wearing nothing but his underwear -- at his house for 25

Published on: January 27th, 2012 Christine Wong

Businesses slither with Twitter snake gag for marketing success

An adventurous but deadly Egyptian cobra this week created an online marketing bonanza for a few businesses clever enough to take advantage of the Twitter sensation. The highly venomous snake slipped away from

Published on: April 4th, 2011 Sharon Gaudin

Welcome to Rebecca Black’s Friday

By Nestor E. Arellano Who says you can’t buy fame in the social net? Well I did, last year. And I guess I’m having crow for dinner. Tens of thousands of teenagers on

Published on: March 18th, 2011 Nestor Arellano

Make your social media campaign soar with Dragonfly Marketing

How does one navigate the contemporary marketing scene of ubiquitous internet, email, Facebook, YouTube, Twitter, and online blogs?  Authors Jennifer Aaker and Andy Smith show how to harness the power of social media

Published on: January 4th, 2011 ITBusiness Staff

Top 4 questions you should ask about digital media metrics

One of the wonders of our digital world is the ability to measure anything.  The challenge remains in making sure that the appropriate indicators are being measured and that the data is correctly interpreted.

Published on: April 21st, 2010 ITBusiness Staff

E-mail marketing still delivers results for B2B campaigns

Read related story: How to build your brand and business with e-mail marketing Marketing on social networking sites might be making waves in the media, but for some Canadian businesses traditional e-mail marketing

Published on: July 29th, 2008 Nestor Arellano