5 social media predictions from HootSuite

If you're not on social media, you're missing out - at least, that's what Ryan Holmes, CEO of Vancouver's HootSuite Media Inc., is predicting for next year. HootSuite, which raised about $165 million

Published on: December 12th, 2013 Candice So

Cop makes Twitter chat ‘sing like a bird’

Twitter chats, tweetups, hashtag chats – it seems like everyone’s been getting in on these lately, asking their followers to track a hashtag at an appointed date and time to discuss a specific

Published on: December 2nd, 2013 Candice So

Marketing with Twitter: Kirstine Stewart at Digital Day 3D

When Twitter Inc. announced it was setting up shop here in Canada back in April, that was a doozy of a news item. But equally big was the statement it released simultaneously –

Published on: October 23rd, 2013 Candice So

Oracle marketing cloud shows first fruits of Eloqua acquisition

Oracle Corp. has released a solution integrating Oracle Social Relationship Management with Oracle Eloqua, the fruits of its acquisition of Toronto-based Eloqua Corp. back in December 2012. On Sept. 23, Oracle debuted its

Published on: September 26th, 2013 Candice So

What we learned from running our Twitter chats

With hashtag-based chats cropping up everywhere you look in the Twitterverse, now seems like a good time to talk about how you can moderate a Twitter chat to help you build your brand

Published on: September 26th, 2013 Candice So

Marketers lack confidence in their digital marketing skills, Adobe survey finds

Digital marketing has exploded in the last few years, with more tools out there than ever thanks to advances in tech. But many marketers lack confidence in their abilities - with some saying

Published on: September 24th, 2013 Candice So

A marketer’s guide to being CASL ready

Bret Conkin is the chief marketing officer for FundRazr, Canada's biggest crowdfunding platform. He has prepared this list of tips for marketers, in advance of Canada's Anti-Spam Legislation (CASL). This post appeared as

Published on: September 23rd, 2013 Bret Conkin

Marketers get a tailored, touch-optimized dashboard with Adobe Target

Adobe Systems Inc. has done a massive overhaul of its Adobe Target program, aimed at marketers and now allowing them to instantly launch tests and make changes to their content through one touch-based

Published on: September 12th, 2013 Candice So

Facebook’s user metrics could be a boon to SMBs

With Facebook Canada releasing its user metrics today, marketers at small to mid-sized businesses (SMBs) may want to pay attention to what those numbers could do for their companies. About 19 million Canadians

Published on: August 14th, 2013 Candice So

Facebook Canada reaches out to small business by teaching them to market

Facebook Canada is reaching out to the small business crowd through a new program called Grand for Good – with the first trial run happening in Toronto. Running from September to November, Grand

Published on: August 12th, 2013 Candice So

HootSuite’s revenues grow by 300 per cent

Social media management platform HootSuite Media Inc. is reporting record growth of 300 per cent in the second quarter of 2013, compared to the same period last year, and has now surpassed 300

Published on: July 16th, 2013 Candice So

Small businesses get hosting package from WordPress

Open source blogging tool developer WordPress has launched a Web site building suite aimed at small businesses. WordPress Business offers ad-free site hosting, free domain as well as unlimited storage, unlimited selection of

Published on: March 14th, 2013 Nestor Arellano

Adobe integrates creative and marketing clouds

Adobe's newly released "Marketing Cloud" is bringing together everything a marketing director and a manager have always wanted, but didn't know was possible in one streamline experience. The company aims to help digital

Published on: March 6th, 2013 Ashley Huffman

Is Facebook the only route to success for social media startups?

Facebook Inc.'s monster initial public offering today has solidified its perch as king of the social media universe. But is riding on Facebook's coattails the only way Canadian socialmedia startups stand a chance

Published on: May 18th, 2012 Christine Wong