Interactive Advertising Bureau (IAB) Canada is reaching out to the marketing community in the provinces of British Columbia, Alberta and Saskatchewan by forming a new Western Regional Council.
The focus of the Western Regional Council will be to drive awareness of the importance of digital technology within the IAB marketers’ toolkits in the region.
IAB said this will be done through the development of formal and informal educational and networking events that will highlight research, case studies and whitepapers that show how tactics such as display, video, search, social media, mobile, gaming, data and analytics can be successfully applied to regional marketing and advertising programs.
IAB Canada said Western Canada has always been an integral part of the Canadian marketing and advertising ecosystem but has reached an “inflection point in the digital arena” in the last few years.
“The west is also home to a host of both large and small tremendously innovative agencies, plus digitally-savvy advertisers including Futureshop, Best Buy, Nintendo, EA, Sasktel and Telus,” said Paula Gignac, president of IAB Canada.
IAB Canada is an independent not-for-profit organization of Canadian advertisers, marketing agencies, media companies, mobile and video game marketers and developers, survey and measurement companies, service providers, educational institutions and government associations.