Tagged: marketing

Challenges and opportunities in the COVID era and beyond – CMO Talks with Wipro CMO Ved Bhat

Glenn Weir

Published: May 1st, 2020

How to be become your customers’ emotional favourite

B2B is not one size fits all; not everyone is a buyer no matter how hard we wish. Yet revenue teams (marketing and sales), continue to operate as though “buyers” were a singular

Published on: October 25th, 2019 Tibor Shanto

Survey reveals growth in use of online videos among Canadian marketers and marketing agencies

The 13th annual digital marketing pulse survey revealed a continuous growth in the usage of online video and said that this could be an extension of the television era. The study, carried out

Published on: October 7th, 2019 Pragya Sehgal
Sales pitch

Zoho launches e-commerce and marketing app suites, plans to expand into Canada

Following a year in which it saw a 39 percent revenue growth rate, Zoho Corp. has announced two new application suites (Zoho MarketingHub and Commerce Plus), as well as plans for future international

Published on: April 9th, 2019 Buckley Smith

Google fined $1.69 billion by EU for antitrust issues

Google LLC has been fined $1.69 billion USD by the European Union for what the EU has claimed is antitrust abuses related to Google's AdSense advertising platform. This is not the first time

Published on: March 20th, 2019 Buckley Smith

Huawei marketing plan turns TIFF attendees into red carpet paparazzi

Huawei Canada’s decision to partner with the Toronto International Film Festival (TIFF) is one way to teach the market how to use technology, according to the Chinese smartphone giant's Canadian director of marketing.

Published on: September 4th, 2018 Shruti Shekar

Canadian AI marketer grows team

Toronto-based Atomic Reach continues to grow and shake up the field of content marketing, announcing two new additions to its executive team. It was announced last week that Paul Roscoe would now be

Published on: August 24th, 2018 Meagan Simpson
hashtag trending

Hashtag Trending – Tesla being sabotaged, Uber tests new cheaper fare feature, autoplay video ads coming to Facebook Messenger

Tesla is apparently being sabotaged, Uber is testing a new feature that lets passengers wait for cheaper fares, and Facebook is putting autoplay video ads in your private messages. First up from LinkedIn

Published on: June 20th, 2018 Mandy Kovacs

How tech plays a role in concussion prevention, diagnosis, & treatment – Tech in Sports Ep. 36

The Tech in Sports crew explores all the latest sports tech news from the last week, including video replay at the FIFA World Cup, an amazing basketball-playing robot, March Madness social media trends,

Published on: March 26th, 2018 Mandy Kovacs

In today’s world, integrating marketing with other business functions is key, says TD CMO

TORONTO - When asked if there’s more overlap with other departments in today’s world of marketing, Theresa McLaughlin’s response was a resounding yes. “There’s no question,” TD Bank Group’s chief marketing officer said

Published on: March 13th, 2018 Alex Coop
Tech Talks with Karim Kanji

Tech Talks with Karim Kanji: Hessie Jones on Artificial Intelligence

Hessie Jones is a media entrepreneur with over a decade of experience in both media and digital advertising. Currently, she is helping companies understand the potential of using Artificial Intelligence to better understand

Published on: January 3rd, 2018 Karim Kanji

Adobe unveils new AI-powered personalization abilities for its marketing solution

Consumers want more and more personalization in their products and services, and Adobe Systems Inc. is trying to meet those demands with its latest announcement. The company has unveiled new capabilities for its

Published on: August 9th, 2017 Mandy Kovacs

MediaValet lets marketers securely share their most valuable data

With the digital ecosystem expected to double in size every two years and multiply 10-fold between 2013 and 2020 - from 4.4 trillion gigabytes to 44 trillion gigabytes - largely due to the

Published on: July 17th, 2017 ITBusiness Staff

Google Attribution provides complete picture of your marketing efforts

When a customer finally clicks that buy button or contacts your sales team, it’s a sweet victory for all the effort you put into marketing. Online marketers like to know what led to

Published on: May 31st, 2017 Wolston Lobo

Customer marketing key for B2B companies, Influitive report says

A new report has found that business-to-business (B2B) customer marketing is on the rise and attracting more executive attention. The majority of B2B executives plan to increase investment in customer marketing in 2017

Published on: January 12th, 2017 Mandy Kovacs