In today’s world, integrating marketing with other business functions is key, says TD CMO

TORONTO - When asked if there’s more overlap with other departments in today’s world of marketing, Theresa McLaughlin’s response was a resounding yes. “There’s no question,” TD Bank Group’s chief marketing officer said

Published on: March 13th, 2018 Alex Coop

Tech Talks with Karim Kanji: Hessie Jones on Artificial Intelligence

Hessie Jones is a media entrepreneur with over a decade of experience in both media and digital advertising. Currently, she is helping companies understand the potential of using Artificial Intelligence to better understand

Published on: January 3rd, 2018 Karim Kanji

Adobe unveils new AI-powered personalization abilities for its marketing solution

Consumers want more and more personalization in their products and services, and Adobe Systems Inc. is trying to meet those demands with its latest announcement. The company has unveiled new capabilities for its

Published on: August 9th, 2017 Mandy Kovacs

MediaValet lets marketers securely share their most valuable data

With the digital ecosystem expected to double in size every two years and multiply 10-fold between 2013 and 2020 - from 4.4 trillion gigabytes to 44 trillion gigabytes - largely due to the

Published on: July 17th, 2017 ITBusiness Staff

Google Attribution provides complete picture of your marketing efforts

When a customer finally clicks that buy button or contacts your sales team, it’s a sweet victory for all the effort you put into marketing. Online marketers like to know what led to

Published on: May 31st, 2017 Wolston Lobo

Customer marketing key for B2B companies, Influitive report says

A new report has found that business-to-business (B2B) customer marketing is on the rise and attracting more executive attention. The majority of B2B executives plan to increase investment in customer marketing in 2017

Published on: January 12th, 2017 Mandy Kovacs

Did security kill the line of business?

Not that long ago the Line of Business decision maker was turning the IT buying process upside down. The narrative went a little bit like this: managers in human resources, finance and marketing

Published on: November 7th, 2016 Paolo Del Nibletto

When will virtual reality go beyond gaming and into the enterprise?

To push virtual reality beyond video games and into the enterprise, VR technology must become more standardized and easier for developers to work with, a panel of experts told the GameON Ventures conference

Published on: October 24th, 2016 Christine Wong

What can you advertise in 3 seconds? Ask Under Armour and Stephen Curry

With the NBA playoffs in full swing, Under Armour is looking to capitalize on Stephen Curry’s uncanny ability to shoot from the three-point line. Every time the Golden State Warrior's point guard shoots

Published on: May 9th, 2016 Jackie Atkins

Can you find your authentic blogging voice? I found mine – but it wasn’t easy

I thought writing my weekly blog was going to be easier than what I'm currently experiencing. I thought I would take one of the many ideas that pops up in my head and

Published on: March 28th, 2016 Fawn Annan

Retailers grapple with gap between digital marketing and in-store experience

Canadian retailers must close costly gaps between digital marketing and in-store experience, according to a panel of industry experts. The panel at Wednesday’s State of the Retail Marketing Industry event in Toronto explored

Published on: February 4th, 2016 Christine Wong

SAP keeps talking about new SMB solution that’s only available in China

NEW YORK, NY – Something big seems to be coming from SAP. At its SME (small-medium enterprise) summit in New York City, the German software vendor spent much of its time discussing, yet

Published on: November 11th, 2015 Dave Yin

The inevitable rise of mobile

Have you ever been at a party when the person you’re talking to took their phone out and proceeded to check their feed? It happened to me recently and I was stunned by

Published on: October 6th, 2015 Nectarios Economakis

CMO Digital: Do your online habits fit a generational stereotype?

For episode 18 of CMO Digital, Fawn is looking to get her multi-generational team involved in explaining the content habits of millennials, generation X, and baby boomers. But will they be able to

Published on: July 16th, 2015 Brian Jackson