Tagged: marketing

Benedict Cumberbatch gets his photo taken at the TIFF and Huawei Portrait Studio last year. Source: photograph by Kourosh Keshiri, courtesy of TIFF

Huawei marketing plan turns TIFF attendees into red carpet paparazzi

Shruti Shekar

Published: September 4th, 2018

Canadian AI marketer grows team

Toronto-based Atomic Reach continues to grow and shake up the field of content marketing, announcing two new additions to its executive team. It was announced last week that Paul Roscoe would now be

Published on: August 24th, 2018 Meagan Simpson
hashtag trending

Hashtag Trending – Tesla being sabotaged, Uber tests new cheaper fare feature, autoplay video ads coming to Facebook Messenger

Tesla is apparently being sabotaged, Uber is testing a new feature that lets passengers wait for cheaper fares, and Facebook is putting autoplay video ads in your private messages. First up from LinkedIn

Published on: June 20th, 2018 Mandy Kovacs

How tech plays a role in concussion prevention, diagnosis, & treatment – Tech in Sports Ep. 36

The Tech in Sports crew explores all the latest sports tech news from the last week, including video replay at the FIFA World Cup, an amazing basketball-playing robot, March Madness social media trends,

Published on: March 26th, 2018 Mandy Kovacs

In today’s world, integrating marketing with other business functions is key, says TD CMO

TORONTO - When asked if there’s more overlap with other departments in today’s world of marketing, Theresa McLaughlin’s response was a resounding yes. “There’s no question,” TD Bank Group’s chief marketing officer said

Published on: March 13th, 2018 Alex Coop
Tech Talks with Karim Kanji

Tech Talks with Karim Kanji: Hessie Jones on Artificial Intelligence

Hessie Jones is a media entrepreneur with over a decade of experience in both media and digital advertising. Currently, she is helping companies understand the potential of using Artificial Intelligence to better understand

Published on: January 3rd, 2018 Karim Kanji

Adobe unveils new AI-powered personalization abilities for its marketing solution

Consumers want more and more personalization in their products and services, and Adobe Systems Inc. is trying to meet those demands with its latest announcement. The company has unveiled new capabilities for its

Published on: August 9th, 2017 Mandy Kovacs

MediaValet lets marketers securely share their most valuable data

With the digital ecosystem expected to double in size every two years and multiply 10-fold between 2013 and 2020 - from 4.4 trillion gigabytes to 44 trillion gigabytes - largely due to the

Published on: July 17th, 2017 ITBusiness Staff

Google Attribution provides complete picture of your marketing efforts

When a customer finally clicks that buy button or contacts your sales team, it’s a sweet victory for all the effort you put into marketing. Online marketers like to know what led to

Published on: May 31st, 2017 Wolston Lobo

Customer marketing key for B2B companies, Influitive report says

A new report has found that business-to-business (B2B) customer marketing is on the rise and attracting more executive attention. The majority of B2B executives plan to increase investment in customer marketing in 2017

Published on: January 12th, 2017 Mandy Kovacs

Did security kill the line of business?

Not that long ago the Line of Business decision maker was turning the IT buying process upside down. The narrative went a little bit like this: managers in human resources, finance and marketing

Published on: November 7th, 2016 Paolo Del Nibletto

When will virtual reality go beyond gaming and into the enterprise?

To push virtual reality beyond video games and into the enterprise, VR technology must become more standardized and easier for developers to work with, a panel of experts told the GameON Ventures conference

Published on: October 24th, 2016 Christine Wong

What can you advertise in 3 seconds? Ask Under Armour and Stephen Curry

With the NBA playoffs in full swing, Under Armour is looking to capitalize on Stephen Curry’s uncanny ability to shoot from the three-point line. Every time the Golden State Warrior's point guard shoots

Published on: May 9th, 2016 Jackie Atkins

Can you find your authentic blogging voice? I found mine – but it wasn’t easy

I thought writing my weekly blog was going to be easier than what I'm currently experiencing. I thought I would take one of the many ideas that pops up in my head and

Published on: March 28th, 2016 Fawn Annan

Retailers grapple with gap between digital marketing and in-store experience

Canadian retailers must close costly gaps between digital marketing and in-store experience, according to a panel of industry experts. The panel at Wednesday’s State of the Retail Marketing Industry event in Toronto explored

Published on: February 4th, 2016 Christine Wong