The 13th annual digital marketing pulse survey revealed a continuous growth in the usage of online video and said that this could be an extension of the television era. The study, carried out
Published on: October 7th, 2019
Pragya Sehgal
@itbusinessca
Following a year in which it saw a 39 percent revenue growth rate, Zoho Corp. has announced two new application suites (Zoho MarketingHub and Commerce Plus), as well as plans for future international
Google LLC has been fined $1.69 billion USD by the European Union for what the EU has claimed is antitrust abuses related to Google's AdSense advertising platform. This is not the first time
Huawei Canada’s decision to partner with the Toronto International Film Festival (TIFF) is one way to teach the market how to use technology, according to the Chinese smartphone giant's Canadian director of marketing.
Toronto-based Atomic Reach continues to grow and shake up the field of content marketing, announcing two new additions to its executive team. It was announced last week that Paul Roscoe would now be
Published on: August 24th, 2018
Meagan Simpson
@megesimpson
Tesla is apparently being sabotaged, Uber is testing a new feature that lets passengers wait for cheaper fares, and Facebook is putting autoplay video ads in your private messages. First up from LinkedIn
The Tech in Sports crew explores all the latest sports tech news from the last week, including video replay at the FIFA World Cup, an amazing basketball-playing robot, March Madness social media trends,
TORONTO - When asked if there’s more overlap with other departments in today’s world of marketing, Theresa McLaughlin’s response was a resounding yes. “There’s no question,” TD Bank Group’s chief marketing officer said
Hessie Jones is a media entrepreneur with over a decade of experience in both media and digital advertising. Currently, she is helping companies understand the potential of using Artificial Intelligence to better understand
Published on: January 3rd, 2018
Karim Kanji
@karimkanji
Consumers want more and more personalization in their products and services, and Adobe Systems Inc. is trying to meet those demands with its latest announcement. The company has unveiled new capabilities for its
With the digital ecosystem expected to double in size every two years and multiply 10-fold between 2013 and 2020 - from 4.4 trillion gigabytes to 44 trillion gigabytes - largely due to the
Published on: July 17th, 2017
ITBusiness Staff
@itbusinessca
When a customer finally clicks that buy button or contacts your sales team, it’s a sweet victory for all the effort you put into marketing. Online marketers like to know what led to
Published on: May 31st, 2017
Wolston Lobo
@WolstonL
A new report has found that business-to-business (B2B) customer marketing is on the rise and attracting more executive attention. The majority of B2B executives plan to increase investment in customer marketing in 2017
Not that long ago the Line of Business decision maker was turning the IT buying process upside down. The narrative went a little bit like this: managers in human resources, finance and marketing
Published on: November 7th, 2016
Paolo Del Nibletto
@paolocdn
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