#FollowFriday – The role of the CMO and a wristband for your identity

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on digital marketers

Published on: September 25th, 2014 Candice So

3 tips for finding a good channel solutions provider

Big data, streamlining business operations, generating revenue, integrating systems together – once upon a time, buying solutions for these business needs was mostly the territory of the CIO and IT department. But nowadays,

Published on: September 16th, 2014 Candice So

#ITBCMO: An ITBusiness.ca Twitter chat

Updated at 3:05 p.m. EST on Sept. 25: We just had a great Twitter chat on the role of today's CMO, with participants sparking a great conversation and sharing a lot of insights.

Published on: September 15th, 2014 Candice So

81% of CMOs confident about reaching this year’s goals, survey says

The realm of marketing is looking like a hopeful place, with chief marketing officers (CMOs) from around the world saying they’re confident they can reach their business goals this year, according to a

Published on: August 18th, 2014 Candice So

CIOs and CMOs meet in the middle at ITBusiness.ca event

Why can’t IT and marketing just get along? They can, but it’s going to take a lot more than just awesome digital technology. That was the takeaway from a roundtable of Canadian marketing

Published on: November 21st, 2013 Christine Wong

Oracle Corp. buys content marketing firm Compendium

Redwood Shores, Calif.-based Oracle Corp. announced this morning it has completed the acquisition of cloud-based content marketing provider Compendium in a transaction for which the details have not been disclosed. The software as

Published on: October 17th, 2013 Brian Jackson

Three major themes to remember from Gartner Symposium 2013

I'm back home! It's been over 48 hours since I even saw a Gartner analyst, let alone hear them give a prediction or presentation. Often when I go to these types of conferences,

Published on: October 15th, 2013 Catherine Aczel Boivie

Marketing is about more than the color of your new website

By Francis Moran  When prospects approach us to talk about our helping them with their marketing, they almost always mean help with their marketing programs, the stuff they do to promote their company and product

Published on: October 12th, 2012 Francis Moran

RIM appoints new execs to head up marketing, operations

Research In Motion Ltd. has appointed a new chief marketing officer and chief marketing officer, filling two of the deepest voids on its management team.Frank Boulben is the new CMO, RIM announced today.

Published on: May 8th, 2012 ITBusiness Staff

The first ‘to do’ item for RIM’s new marketing chief [Express IT]

As the new CEO of Research in Motion, one of Thorsten Heins' first orders of business will be to hire a new chief marketing officer to try and bolster the BlackBerry brand.After several

Published on: January 24th, 2012 Brian Jackson