Tagged: content marketing

4 ways to create an engaging and marketable blog in 2018

Ellie Martin

Published: April 27th, 2018
Machine learning graphic

Atomic Reach gives content marketing a facelift

A new machine learning platform is shaking up the content marketing field and making it easier for companies to reach their target audiences. Toronto-based technology company Atomic Reach has launched a new software

Published on: January 23rd, 2017 Mandy Kovacs

More than 40% of Canadians trust branded content, survey finds [infographic]

That Canadians prefer looking at online ads over traditional advertising is hardly groundbreaking news, but a new study suggests that traditional online advertising doesn't really sustain their interest either. According to the survey,

Published on: June 22nd, 2016 Eric Emin Wood

Secrets to scaling sales in the digital age with Hubspot’s chief revenue officer

Do a Google image search for "salesperson" and you'll find this fine specimen up near the top: "How did we create a field, 100 years ago, that's going to go out and represent

Published on: May 17th, 2016 Brian Jackson

ScribbleLive shares 3 steps to improve your digital content marketing strategy

Today's marketers need to focus their efforts on reaching consumers at every stage of the digital journey, from awareness to conversion, by building customer-centric marketing strategies around engaging content rather than paid advertising,

Published on: March 28th, 2016 Eric Emin Wood

Toronto-based ScribbleLive launches interactive content marketing tool

Toronto-based content marketing firm Scribble Technologies Inc. announced the release today of ScribbleLive Plan, a new subscription-based service that marketing teams can use to guide their content strategy planning efforts from idea to

Published on: March 17th, 2016 Eric Emin Wood

The art of creating a valuable white paper is about understanding your customers

Looking to effectively market your communications collateral is an art. Even what may seem like the most inscrutable of decisions can make a huge impact on your results. Like the inclusion of a

Published on: February 10th, 2016 Fawn Annan

3 CMO trends for 2016 show how ‘digital disruption’ is evolving

I have covered the gamut of prognosticators in helping me to determine the most popular and most interesting marketing trends. While reading the many published experts, I asked myself what do the trends

Published on: January 12th, 2016 Fawn Annan
Ice Bucket Challenge

B2B marketers to invest heavily in content marketing and thought leadership: study

More business-to-business companies increasingly see content marketing and thought leadership as key ways to position themselves well in the eyes of clients. According to a new study commissioned by asset management firm Euromoney Institutional Investor

Published on: November 24th, 2015 Lindsey Peacock

Canadians open to sponsored brand content – as long as it’s interesting

Canadians follow brands to receive content, so there’s an opportunity for marketers to connect if they deliver the right content, according to a new report from Yahoo Canada. Yahoo Canada recently released its

Published on: September 22nd, 2015 Jeff Jedras

Toronto content marketing measurement vendor acquired by a customer

They must have liked it so much, they bought the company. Already a user of its content marketing measurement (CMM) suite, Digital Journal Group has acquired SqueezeCMM, which has also released a new

Published on: September 18th, 2015 Jeff Jedras

Marketing analytics vendor adds website auditing tools to its arsenal

Toronto-based web analytics and presence platform vendor gShift has acquired a Texas startup that will add website auditing tools to its suite of tools for digital agencies and content developers. With its web

Published on: August 27th, 2015 Jeff Jedras
Man looking at wall of marketing metrics.

Why KPMG turned to an app to deliver thought leadership content

Like many professional services companies looking to demonstrate their thought leadership to potential clients, KPMG Canada used to produce glossy magazines to mail to subscribers. But now, there’s an app for that. Just

Published on: August 24th, 2015 Jeff Jedras
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10 tips to get started with video as part of your marketing strategy

TORONTO -- It can seem daunting to get started with video as part of your marketing strategy as it’s probably not something that’s in the usual wheelhouse of your marketing team, but experts say

Published on: June 18th, 2015 Jeff Jedras
Man looking at wall of marketing metrics.

In a commoditized world, it’s time to differentiate on content

TORONTO – If you posted a picture of your breakfast on Facebook this morning, you’re part of the problem. From social media to regular media there’s so much noise out there today it’s

Published on: June 16th, 2015 Jeff Jedras