Content Raven repurposes data security tool for content marketing

Content Raven, a Massachusetts-based file storage company, has released a new marketing analytics tool geared towards content marketers – something of a departure from its original focus on file security. Right now, Content

Published on: September 4th, 2014 Candice So

3 tips for publishing content marketing to LinkedIn

If you’re on LinkedIn, you may think of it as a social network for job hunters and professionals looking to network online. But marketers have known for some time now that it’s also

Published on: September 2nd, 2014 Candice So

10 tips for compelling LinkedIn page updates

If you make a LinkedIn post to your company page and there's no one there to read it, does it still make a sound? That's the premise posed by Jaime Pham, content marketing

Published on: August 15th, 2014 Brian Jackson

How SEO benefits inbound marketing: Q&A with Dev Basu

For digital marketers based in Canada, one of the top conference hotspots has got to be Toronto. That’s no surprise, given this is the country’s largest city by population, but with a slew

Published on: August 8th, 2014 Candice So

Where digital marketers are getting their social fix

It’s no surprise digital marketers are some of the quickest people to embrace social media. Still, that’s a general statement – what’s more interesting is finding out what social networks they’re using, and

Published on: July 22nd, 2014 Candice So

Hangout with Kayak.com’s CTO Giorgos Zacharia

Kayak.com is the ultimate travel comparison site - users can find the cheapest flight between two points, compare hotel rates, find car rentals, and even buy complete packages for their getaways. It's all

Published on: July 17th, 2014 Brian Jackson

Follow Friday – 3 people in mobile payments, marketing, and gadgetry

Every Follow Friday, we round up a list of people with active Twitter accounts, ones that we feel are worth a click on the 'follow' button. This week, we're focusing on people from

Published on: July 10th, 2014 Candice So

Most Americans prefer banners to native advertising, survey says

If you spend any amount of time reading stories, articles, and news on the Web, by now you've seen some form of native advertising - when a media outlet embeds a piece of

Published on: July 8th, 2014 Candice So

Try it all until something sticks – plus 3 other tips for startup marketers

There’s almost a weird kind of tension between tech startups and marketing – after all, marketers are focused on promotion, while some startups just want to crank out the best products possible and

Published on: May 29th, 2014 Candice So

4 tips for getting ‘back to the roots’ of content marketing

Correction: A previous version of this post referred to Brian Rotsztein as an independent Internet marketing strategist. He is actually the CEO of Uniseo Inc. and president of the Canadian Internet Marketing Association.

Published on: May 15th, 2014 Candice So

What Chris Hadfield’s ‘CMO’ can teach us about marketing

When I heard Chris Hadfield was going to be the commander of the International Space Station (ISS) in 2012, I thought he'd approach the job with the proper gravitas and a good sense

Published on: April 30th, 2014 Brian Jackson

HootSuite and MarketChorus launch machine learning app for marketers

For marketers using HootSuite, there’s no shortage of apps to choose from when it comes to navigating the social media dashboard. Enter one of its latest integrations – Resonance, an app by Texas-based

Published on: April 23rd, 2014 Candice So

How content marketing can boost your event

With so many different streams of marketing out there, it's hard for businesses to know what approach will work best and resonate most with their customers.  One of the most popular ones in

Published on: April 21st, 2014 Candice So

The 6 best WordPress plugins for your business’ blog

No matter whether you're running a small business or operating a big company, you can benefit from using WordPress by setting up a clean website that attracts potential clients and customers. Although WordPress

Published on: March 29th, 2014 Joseph Stark