What do Neil Young, Levar Burton, and a 3D printer have in common? No, they're not all from the future, but nice try. If you guessed that they were all part of a
If there’s one thing social media marketers can learn from search engine marketers, it’s this: Relevance. So says Tarek Najm, CEO of Parllay Inc., a new startup based in Kirkland, Wash. Najm spent
Published on: December 12th, 2014
Candice So
@candice_so
Landing pages versus apps – among marketers, this isn’t usually an either-or situation. But for Justin Talerico, CEO of ion interactive Inc., a Florida-based marketing company, landing pages just aren’t giving marketers enough
Published on: December 9th, 2014
Candice So
@candice_so
Content marketers have a hard job. Like performers doing a high-wire act, they’re trying to balance the need to produce something good, alongside the need to get their message heard. And once marketers
Published on: November 11th, 2014
Candice So
@candice_so
Krista LaRiviere has got her content marketing campaigns down to a science. As the CEO of gShift Labs Inc., a company that provides metrics and data analytics for content marketing, she doesn’t launch
Published on: November 10th, 2014
Candice So
@candice_so
Ann Handley is waging war on “barfy content.” Handley is the chief content officer for MarketingProfs, a firm that helps train other marketers in basically every aspect of their jobs, including creating content.
Published on: November 6th, 2014
Candice So
@candice_so
Building a good relationship with your customers is just like building any other relationship in life. It's all about trust. But how do you build trust? Many companies turn to a content strategy
When Gregory Brown and Mitchell Moffit started making science videos for YouTube two and a half years ago, they had no idea their hobby would eventually become their full-time jobs. Brown and Moffit
Published on: October 18th, 2014
Candice So
@candice_so
Content is at the core of many a modern-day marketing master plan, but just how prevalent is a strategy around content in the business-to-business world? How many companies have a documented content marketing
Content marketers have heard it all before – content marketing is supposed to be an art form, a way of reaching people, a way of broadcasting that a brand or company is a
Published on: October 3rd, 2014
Candice So
@candice_so
Updated Sept. 29, 2014 at 12:16 p.m. EST to reflect Chartbeat's certification by the Media Rating Council. A new report has confirmed what we've suspected for some time now - no matter how
Published on: September 29th, 2014
Candice So
@candice_so
LinkedIn discussion groups serve as potentially great networking hubs, connecting professionals in the business-to-business space around common interests and goals with an easy-to-use social network that includes emailed notifications and post summaries. But
Ask most people what a noble pursuit might look like, and ‘marketing’ probably isn’t at the top of their list. But for Dev Basu, CEO and founder of Powered by Search Inc., a
Published on: September 19th, 2014
Candice So
@candice_so
Updated at 3:05 p.m. EST on Sept. 25: We just had a great Twitter chat on the role of today's CMO, with participants sparking a great conversation and sharing a lot of insights.
Published on: September 15th, 2014
Candice So
@candice_so
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