Canadian marketers getting Google AdWords call forwarding

Canadian marketers that want to make inbound calling Google AdWords campaigns are now getting access to a tool already available in the U.S.: call forwarding. Research has shown inbound calling is still a

Published on: September 17th, 2015 Jeff Jedras

Three ways to drive more value from your inbound calls

Marketers are well aware of the growing importance of mobile in reaching today’s consumers and are shifting their marketing budgets accordingly. Let’s not forget one thing though: all of those smartphones can make

Published on: July 17th, 2015 Jeff Jedras

‘No one has to read this’ – how content marketing can be better

Ann Handley is waging war on “barfy content.” Handley is the chief content officer for MarketingProfs, a firm that helps train other marketers in basically every aspect of their jobs, including creating content.

Published on: November 6th, 2014 Candice So

Atomic Reach helping marketers write to their ‘audience’s level’

Content marketers have heard it all before – content marketing is supposed to be an art form, a way of reaching people, a way of broadcasting that a brand or company is a

Published on: October 3rd, 2014 Candice So

How marketing can become a ‘noble profession’

Ask most people what a noble pursuit might look like, and ‘marketing’ probably isn’t at the top of their list. But for Dev Basu, CEO and founder of Powered by Search Inc., a

Published on: September 19th, 2014 Candice So

#ITBCMO: An ITBusiness.ca Twitter chat

Updated at 3:05 p.m. EST on Sept. 25: We just had a great Twitter chat on the role of today's CMO, with participants sparking a great conversation and sharing a lot of insights.

Published on: September 15th, 2014 Candice So

How SEO benefits inbound marketing: Q&A with Dev Basu

For digital marketers based in Canada, one of the top conference hotspots has got to be Toronto. That’s no surprise, given this is the country’s largest city by population, but with a slew

Published on: August 8th, 2014 Candice So

Inbound marketing: how to fix your leaky bucket

Entrepreneur and self-proclaimed "conversion optimization" junkie Peep Laja should know that inbound marketing is best driven by experiments. After all, even his name is an experiment, he tells the crowd at Toronto's Mesh

Published on: November 7th, 2013 Brian Jackson

Stick to the basics of marketing, even online

Newsflash - the avenues and methods of marketing may be changing, but what isn't changing is the fundamentals behind it. At least, that's what William Mougayar of StartupManagement.org is saying. He writes right

Published on: September 17th, 2013 Candice So

Screach taps journalists for inbound marketing push

This is the eighth article in a continuing monthly series chronicling the growth path of Screach, a startup based in Newcastle upon Tyne in England’s North East. Screach is an interactive digital media platform that

Published on: September 10th, 2012 Francis Moran

2012 B2B content marketing trends

By Alexandra Reid  Holger Schulze recently conducted a valuable LinkedIn survey on 2012 B2B content marketing trends that managed to attract an immodest 740 responses, the majority of which came from senior marketing professionals in high

Published on: September 6th, 2012 Francis Moran