Effective email campaigns drive website visits and sales, especially among millennials, says new report

American consumers are equally likely to visit a brand’s website or make a purchase after receiving an email campaign, suggests a new report from Fluent. More than 26 per cent of consumers spurred

Published on: February 20th, 2018 Alex Coop

Will newly unveiled Google Daydream hardware create the VR scale marketers want?

LAS VEGAS - Early last year, a Forrester Research report declared that virtual reality wasn't yet a worthy target for marketing budgets, but two new pieces of consumer hardware supporting Google's Daydream platform

Published on: January 9th, 2018 Brian Jackson

Tech Talks with Karim Kanji: Seth Greene on marketing with podcasts

ED -- ITBusiness.ca is pleased to partner with Karim Kanji on his new podcast, Tech Talks with Karim Kanji. Karim is a long-time friend of ITBusiness.ca, and was previously blogging with us. He's

Published on: November 14th, 2017 Karim Kanji

The Business Leadership Podcast: Aaron Parker, Founder and Host of The Lucky Few Podcast

Aaron Parker is the podcast host that has seen true patterning as to what makes entrepreneurs and thought leaders successful. We talk about being a business owner, marketing and sales, starting a podcast,

Published on: August 15th, 2017 Edwin Frondozo

Aldo CIO crafts a ‘customer-first’ digital transformation at the shoe retailer

It’s gotta be the shoes. That’s the motto of another shoe company. For Montreal-based shoe and accessory retailer Aldo Group, CIO Lance Martel has a different motto - it’s gotta be the customer.

Published on: October 12th, 2016 Brian Jackson

FetchBot lets you market your small business with gamification

If you've ever drained your smartphone battery playing Pokémon Go, or found yourself procrastinating a work day away playing Pac-Man in your browser, you know just how addictive simple video games can be.

Published on: September 22nd, 2016 Brian Jackson

Ottawa-based Accel combines marketing automation, A/B testing with new SalesRev service

Any digital marketer worth their salt is constantly pursuing conversion optimization, with many utilizing marketing automation tools and A/B testing along the way, but Ottawa-based entrepreneurs John Rau and Keith McGibbon noticed there

Published on: August 24th, 2016 Eric Emin Wood

Financial players weigh risks of digital relationships in Canada’s consent-based compliance regime

How is it that you can ever truly know someone? That's the question that various members of the financial sector asked today at a roundtable event hosted by ITWC and sponsored by Equifax

Published on: July 19th, 2016 Brian Jackson

Online video marketing is ready for its closeup

Bigger isn’t always better when it comes to video-based marketing, according to a panel of Canadian digital content innovators. The name of the game, they told a Toronto audience on Thursday, is not

Published on: July 18th, 2016 Christine Wong

3 equations to help solve your conversion marketing problems

When he's on stage he wears a kilt, and when he sleeps he dreams about a future where all your conversion marketing problems are solved by a robot - but until then, Unbounce

Published on: June 23rd, 2016 Brian Jackson

4 forces shaping customer engagement and 3 priorities to address it from Gartner

At this year’s Gartner Marketing Conference there is a lot of talk about the forces driving change and the technologies to manage them. What first appears to be a summit for marketers is

Published on: May 19th, 2016 Fawn Annan

Marketers are a business’ best asset to bring customers closer: Gartner

In a recent Gartner Inc. survey of 330 CMOs and Marketing VPs, 73 per cent claim an ownership or share position in the profits and losses (P&L) of a business because of marketing's

Published on: May 18th, 2016 Fawn Annan

Think today’s Canadians only want digital service? Not so fast [infographic]

That retailers of the future will need to reach their customers through digital means has been a drumbeat for so long it nearly lies at the heart of today's industry, but a new

Published on: May 6th, 2016 Eric Emin Wood

SAS Customer Intelligence 360 release promises to take marketers beyond prediction

LAS VEGAS - Marketers struggling to pool together data from across myriad channels, both digital and traditional, now have one more solution available to them as the SAS Institute added a new product

Published on: April 21st, 2016 Brian Jackson