Tagged: digital marketing

Why your channel website is sending the wrong message to prospective buyers

Alex Coop

Published: April 4th, 2019

Food and Beverage industry should take a note from Amazon, report insists

Technology is changing the way the food and beverage (F&B) industry runs, but F&B operators are failing to use data and digital platforms to engage with consumers, losing out on revenue opportunities, a

Published on: December 6th, 2018 Meagan Simpson

Hootsuite and Google announce digital advertising partnership

Hootsuite and Google have announced a partnership, making it easier for users of the social media management platform to manage ad campaigns across social media and now Google Search. In a release on

Published on: September 19th, 2018 Meagan Simpson

Google Ads focusing on small businesses in re-brand

Google is following suit with other online platforms, focusing on small- and medium-sized businesses (SMBs) and attempting to make it easier to reach target audiences with its updated advertisement service. Google Canada recently announced

Published on: September 4th, 2018 Meagan Simpson

Roots uses AI to redesign its website with a focus on user experience

It isn't easy for a business to stick around for 45 years and remain relevant in the digital age, even if your brand is as iconic as Roots Canada - but to avoid

Published on: August 10th, 2018 Meagan Simpson

The Business Leadership Podcast: Randy Frisch, president and CMO at Uberflip

Randy Frisch is president and CMO at Uberflip, a platform that allows marketers to create, manage, and optimize content experiences at every stage of the buyer’s journey. Randy wears many hats, including overseeing

Published on: March 20th, 2018 Edwin Frondozo

Effective email campaigns drive website visits and sales, especially among millennials, says new report

American consumers are equally likely to visit a brand’s website or make a purchase after receiving an email campaign, suggests a new report from Fluent. More than 26 per cent of consumers spurred

Published on: February 20th, 2018 Alex Coop
Lenovo Mirage Family

Will newly unveiled Google Daydream hardware create the VR scale marketers want?

LAS VEGAS - Early last year, a Forrester Research report declared that virtual reality wasn't yet a worthy target for marketing budgets, but two new pieces of consumer hardware supporting Google's Daydream platform

Published on: January 9th, 2018 Brian Jackson
Tech Talks with Karim Kanji

Tech Talks with Karim Kanji: Seth Greene on marketing with podcasts

ED -- ITBusiness.ca is pleased to partner with Karim Kanji on his new podcast, Tech Talks with Karim Kanji. Karim is a long-time friend of ITBusiness.ca, and was previously blogging with us. He's

Published on: November 14th, 2017 Karim Kanji

The Business Leadership Podcast: Aaron Parker, Founder and Host of The Lucky Few Podcast

Aaron Parker is the podcast host that has seen true patterning as to what makes entrepreneurs and thought leaders successful. We talk about being a business owner, marketing and sales, starting a podcast,

Published on: August 15th, 2017 Edwin Frondozo

Aldo CIO crafts a ‘customer-first’ digital transformation at the shoe retailer

It’s gotta be the shoes. That’s the motto of another shoe company. For Montreal-based shoe and accessory retailer Aldo Group, CIO Lance Martel has a different motto - it’s gotta be the customer.

Published on: October 12th, 2016 Brian Jackson
FetchBot games feature

FetchBot lets you market your small business with gamification

If you've ever drained your smartphone battery playing Pokémon Go, or found yourself procrastinating a work day away playing Pac-Man in your browser, you know just how addictive simple video games can be.

Published on: September 22nd, 2016 Brian Jackson

Ottawa-based Accel combines marketing automation, A/B testing with new SalesRev service

Any digital marketer worth their salt is constantly pursuing conversion optimization, with many utilizing marketing automation tools and A/B testing along the way, but Ottawa-based entrepreneurs John Rau and Keith McGibbon noticed there

Published on: August 24th, 2016 Eric Emin Wood

Financial players weigh risks of digital relationships in Canada’s consent-based compliance regime

How is it that you can ever truly know someone? That's the question that various members of the financial sector asked today at a roundtable event hosted by ITWC and sponsored by Equifax

Published on: July 19th, 2016 Brian Jackson
video marketing,online video,video

Online video marketing is ready for its closeup

Bigger isn’t always better when it comes to video-based marketing, according to a panel of Canadian digital content innovators. The name of the game, they told a Toronto audience on Thursday, is not

Published on: July 18th, 2016 Christine Wong