eMarketer predicts Canadian digital ad spending to grow by 16%, mobile by 40% in 2017

Canada's digital and mobile ad spending are predicted to rise higher than ever this year, according to eMarketer Inc., by 16 and 40 per cent respectively. Those numbers are contributing to across-the-board growth

Published on: April 17th, 2017 Eric Emin Wood

Montreal’s Newad introduces new digital platform aimed at university students

If you want to reach digital natives, it's best to meet on their turf. That's the thinking behind Campus Digital, a 70-inch high-resolution digital screen aimed at the young and academically inclined that

Published on: November 7th, 2016 Eric Emin Wood

Verizon to buy Yahoo for $4.8 billion USD

Basking Ridge, N.J.-based telecommunications firm Verizon Communications Inc. plans to acquire Internet search and media company Yahoo Inc. for $4.83 billion USD in cash, the U.S. organizations announced this morning. In a press

Published on: July 25th, 2016 Brian Jackson

‘Best way to advertise on Facebook’ wins International Startup Festival

Toronto-based Flixel's expertise is creating 'living photos' that you can watch in just a few seconds. And it didn't take Flixel's CEO Philippe LeBlanc much more than that to net the $160,000 grand

Published on: July 19th, 2016 Brian Jackson

Tech guru Mary Meeker declares 2015 peak iPhone, voice as the new touchscreen in latest report

Venture capitalist Mary Meeker, a partner with Silicon Valley firm Kleiner Perkins Caufield & Byers, is widely seen as something of a futurist in the tech industry: she was an early champion of

Published on: June 3rd, 2016 Eric Emin Wood

3 campaigns that demonstrate the future of marketing according to Google Canada’s agency lead

If your marketing is made with oodles of modern technology, can it still achieve a real human connection? That's the question that marketers should be thinking about when designing campaigns today, says Adam

Published on: May 13th, 2016 Brian Jackson

Digital media the second-largest source of ad complaints in 2015, ASC report says

Protests over digital advertising, often related to online retailers, were behind nearly 20 per cent of the complaints submitted last year to Advertising Standards Canada, according to the organization's latest annual Ad Complaints

Published on: April 13th, 2016 Eric Emin Wood

Mobile advertising spending will double by 2019: Juniper

If mobile isn’t already a big part of your marketing strategy it’s time to get serious about smartphones – new research shows advertising spending is shifting in a big way. A new study

Published on: May 20th, 2015 Jeff Jedras

Digital ad crimes: Click fraud, brand safety, viewability [infographic]

It's no surprise to anyone that digital advertising spend continues to surge. According to a report published by the IAB, digital advertising revenues rose by 16% to $49.5 billion in 2014. Mobile, social, video

Published on: April 29th, 2015 Joseph Vito DeLuca

CMO Digital: Marketing resolutions for 2015

In episode #8 of CMO Digital, Fawn and Jim discuss their New Year's resolutions. Find out why Fawn's cutting back on her traditional media advertising budget, while Jim is planning to get more

Published on: January 8th, 2015 ITBusiness Staff

More than half of real-time bidding involves falsely represented inventory: Clearstream

Real-time bidding has scored a bad rap for some time, and it appears that might be justified, according to a new study. In a new report released today from Clearstream, a platform that

Published on: December 22nd, 2014 Candice So

Marketing budgets set to grow to $592 billion worldwide: eMarketer

It’s no secret marketers and advertisers are being asked to do more with less, with more pressure on them to prove the worth of their campaigns, even as they deal with smaller budgets,

Published on: December 15th, 2014 Candice So

How Parllay is using ‘relevance’ to bridge the gap between doing marketing and making sales

If there’s one thing social media marketers can learn from search engine marketers, it’s this: Relevance. So says Tarek Najm, CEO of Parllay Inc., a new startup based in Kirkland, Wash. Najm spent

Published on: December 12th, 2014 Candice So

2015 predictions by Candice So, staff writer at ITBusiness.ca

In the year 2015... https://www.youtube.com/watch?v=_9SrVBoemmY Canadian marketers will become more involved with programmatic ad buying, and they will stop perceiving it as limited to real-time bidding for cheap ad inventory. https://www.youtube.com/watch?v=hX8nBYhp_tk We will

Published on: December 12th, 2014 Candice So