A recent survey of 165 American CMOs by media research firm Neilsen confirms that social media and search are king when it comes to allocating today's advertising dollars, while traditional media such as
Published on: June 29th, 2018
Eric Emin Wood
@ericewood
Canada's digital and mobile ad spending are predicted to rise higher than ever this year, according to eMarketer Inc., by 16 and 40 per cent respectively. Those numbers are contributing to across-the-board growth
Published on: April 17th, 2017
Eric Emin Wood
@ericewood
If you want to reach digital natives, it's best to meet on their turf. That's the thinking behind Campus Digital, a 70-inch high-resolution digital screen aimed at the young and academically inclined that
Published on: November 7th, 2016
Eric Emin Wood
@ericewood
Basking Ridge, N.J.-based telecommunications firm Verizon Communications Inc. plans to acquire Internet search and media company Yahoo Inc. for $4.83 billion USD in cash, the U.S. organizations announced this morning. In a press
Toronto-based Flixel's expertise is creating 'living photos' that you can watch in just a few seconds. And it didn't take Flixel's CEO Philippe LeBlanc much more than that to net the $160,000 grand
Venture capitalist Mary Meeker, a partner with Silicon Valley firm Kleiner Perkins Caufield & Byers, is widely seen as something of a futurist in the tech industry: she was an early champion of
Published on: June 3rd, 2016
Eric Emin Wood
@ericewood
If your marketing is made with oodles of modern technology, can it still achieve a real human connection? That's the question that marketers should be thinking about when designing campaigns today, says Adam
Protests over digital advertising, often related to online retailers, were behind nearly 20 per cent of the complaints submitted last year to Advertising Standards Canada, according to the organization's latest annual Ad Complaints
Published on: April 13th, 2016
Eric Emin Wood
@ericewood
If mobile isn’t already a big part of your marketing strategy it’s time to get serious about smartphones – new research shows advertising spending is shifting in a big way. A new study
It's no surprise to anyone that digital advertising spend continues to surge. According to a report published by the IAB, digital advertising revenues rose by 16% to $49.5 billion in 2014. Mobile, social, video
Published on: April 29th, 2015
Joseph Vito DeLuca
@joevitodeluca
In episode #8 of CMO Digital, Fawn and Jim discuss their New Year's resolutions. Find out why Fawn's cutting back on her traditional media advertising budget, while Jim is planning to get more
Published on: January 8th, 2015
ITBusiness Staff
@itbusinessca
Real-time bidding has scored a bad rap for some time, and it appears that might be justified, according to a new study. In a new report released today from Clearstream, a platform that
Published on: December 22nd, 2014
Candice So
@candice_so
It’s no secret marketers and advertisers are being asked to do more with less, with more pressure on them to prove the worth of their campaigns, even as they deal with smaller budgets,
Published on: December 15th, 2014
Candice So
@candice_so
If there’s one thing social media marketers can learn from search engine marketers, it’s this: Relevance. So says Tarek Najm, CEO of Parllay Inc., a new startup based in Kirkland, Wash. Najm spent
Published on: December 12th, 2014
Candice So
@candice_so
